Archive: Lush

LUSH’s First Color Collection Emotional Brilliance!

Such a cool idea, I can’t wait to spin the wheel and see what my emotional color is!

Emotional Brilliance

Spin the Emotional Brilliance Color Wheel to get a personalized color reading – choose the three colors that stand out the most and they will uncover certain words that reveal a little bit about your current state of mind. Then wear the color to feel the word, you word-up!

Introducing a brand new concept matching psychological needs to which color cosmetics one should wear. This range – consisting of lip colors, eyeliners and eye shadows – is about wearing colors that shape your mood. Choose colors, each with a corresponding word such as Confident, Take Control or Glamorous, and they will be significant to your needs at that time – wear those colors and you truly wear the word.

Liquid Lips ($22.95)

This patent pending formula uses LUSH’s super softening Ultrabalm as a base, which is a simple blend of organic jojoba oil, candelilla wax and rose wax. All are intensely skin softening and soothing, they also carry pigment incredibly well. Lips will be brilliantly colored and left soft, smooth and deeply moisturised. Or, the effect can be softened by applying with a lip balm.

Liquid Eyeliner ($22.95)

Independent and Fantasy are the two eyeliners in the range that have a no-smudge, stay-put formula. As soon as you apply, the formula sets and is incredibly long-lasting. It’s made with a base of eyebright infusion, an herb with an ancient tradition of use for eye area.
The other eyeliners are made with the same base as the cream eyeshadows, which doesn’t set straight away so there is time to blend. These beautiful colors are easy to use to create a softer, more refined look.

Cream Eyeshadow ($22.95)

The eye creams can be bold and colorful or less dramatic as the base softens easily into the skin. The base is a soothing rose petal infusion and skin-softening almond and jojoba oils, so will really care for this most sensitive area. There’s also glycerine to help carry the color beautifully over the eye. The cupuacu butter helps to set the color pigment nicely, so these eyeshadows and eyeliners offer beautiful color that stay in place and last.

Availability: The Emotional Brilliance launches July 21, 2012 in all LUSH stores worldwide and online at www.LUSH.com

How it works:
LUSH Co-Founder and Inventor of Emotional Brilliance, Rowena Bird, comments, “I love lipstick, but why wasn’t one great color ever enough, why was I drawn to a particular one on different days or even sometimes feel the need to change color part way through a day? After chatting with like minded lipstick junkies, it struck us that it wasn’t about what clothes we were wearing but more about how we were feeling and so the idea was born.”

LUSH has worked with renowned Strategic Behavioral Therapist Lady Kennedy, who specializes in changing people’s behavior and attitudes, for the list of words to correspond with each color. They are words she uses in therapy sessions to alter perceptions and change behavior. She specializes in mind care and working on one’s emotional state, where she takes someone from one state of mind and delivers them in another. The Emotional Brilliance range brings this form of exclusive mind therapy to consumers.

This color game is intended to unveil the colors one should wear to fulfil a need – spin the wheel and choose the three colors that stand out at that moment. Not because they are your favorite colors or because they match what you’re wearing, but because you are drawn to them.

These three chosen colors will then be placed in the middle of the wheel in the order they have been picked. The first color choice symbolizes your STRENGTH OR WEAKNESS; the second choice represents your SUBCONSCIOUS NEED; while the third choice is your TALENT and it is what you require to achieve your subconscious need.

The three chosen colors can be a liquid lipstick, liquid eyeliner or a cream eyeshadow. There are 30 products in the range and all are vegan. It’s possible to pick one of each or to pick all of the same products (for example: all eyeliners)… they don’t have to be worn all at once, but they can be used together. You will get hints and tips on how to wear the colors, as we want you to be the one applying the colors to create a look you’re happy with, and one that can be re-created at home. The colors can be worn to give a vibrant effect or blended softly. It really doesn’t matter; the power of the word will still be there—use the colors with the word in mind. You will find the thought lasts all day as you begin to truly wear the word. It’s Emotional Brilliance!

Some Like It Rough!

Scaly, rough winter skin is so not sexy! If you’re ready to slough off that unsightly layer of skin, LUSH has just what you’ve been searching for. Exfoliation is your secret weapon against a host of skin concerns, from acne to those stubborn ingrown hairs. Removing the damaged outer layer of skin cells works wonders for the overall health and appearance of your skin. Scrub your way into spring with these must-have skin savers:

Dark Angels Facial Cleanser: The nemesis of all blemishes, breakouts and blocked pores, this charcoal-based cleansing scrub absorbs excess oils and exfoliates. With black sugar for a soft scrub to improve circulation and rich avocado oil to soften/nourish—the anti-microbial, deeply cleansing rhassoul mud reduces appearance of pores and removes blackheads. ($11.95)

Buffy Body Butter: An excellent two-in-one moisturizing and exfoliating formula that contains cocoa and shea butter with ground rice, almonds and aduki beans to exfoliate (and buff away unwanted cellulite), all while in the shower. ($11.95 for 3.3 oz / Vegan)

Sweet Lips Lip Scrub: A lip-smacking tasty lip scrub for chocolate fanatics. Vanilla extract keeps your lips moist, castor sugar gently exfoliates, and the rich, deep fragrance of cocoa absolute leaves lips feeling and tasting irresistible. It’s Crème Brûlée on your lips – without the calories! ($8.95 / Vegan)

Stepping Stone Foot Scrub: Perfect to ensure your soles stay beach ready and soft. This pumice and sea salt based foot scrub is packed full of moisturizing cocoa butter and jojoba oil, while lemongrass oil gives a burst of freshness. ($3.95)

Ocean Salt Facial and Body Scrub: Scrub away winter sluggishness with this stimulating, exfoliating facial and body scrub that detoxifies and removes dead skin cells on the surface, leaving the skin glowing. This cream-based scrub is made with both coarse and fine sea salts to help invigorate the skin. ($19.95 for 4.2 oz/$34.95 for 8.8 oz)

Lather up for Luck!


Chinese New Year is January 23rd and to celebrate the Year of the Dragon, we’ve created a beautiful, limited edition soap with our best-selling Karma fragrance. The spicy blend of patchouli, lavender and pine perfectly captures the passionate, creative and free-spirited nature of the Dragon. Intense, earthy, and confident: have a wash with our Dragon soap and your ambitions for the year ahead are sure to come to fruition. At the very least, you’ll be nice and clean, and smell scrumptious.

The Dragon is the mightiest of the signs of the Chinese zodiac, symbolizing strong character, dominance and ambition. Dragons are freespirited and passionate, their years recur every twelfth year, following the Years of the Rabitt.
The spicy blend of patchouli, lavender and pine captures the unbound spirit of the Dragons, bearing a promise of good fortune for many years to come. Lush honors Dragons with a soap because 2012 pairs the Dragon with the element of water to slightly calm their restless spirit.

The soap retails at $7.95 3.5 oz Online only LUSHusa.com


Two to Tango with LUSH.

The Pantone Color Institute just named “Tangerine Tango,” a radiant red-orange hue, as the top color for 2012. In fashion, this amped up color is sure to lift spirits and give an energy boost, but if wearing the color is too much for you, give one of LUSH’s tempting tangerine-colored concoctions a try. Karma soap and perfume, which have been cult favorites long before this Pantone announcement, are bold beautifiers, with even spicier scents!

Up your Karma quotient as we head into 2012 with Karma soap, sure to turn a boring shower into a truly groovy experience. The spicy orange, lemongrass, pine and patchouli essential oils will balance a tired mood and transport you back to the days of flower power! The scent lingers long after you’ve washed and is sure to reward you with love and kindness, and if not, at least a lovely smell. One whiff and you’ll be hooked – for this life and the next (sold by weight $7.95 for 3.5 oz).

Karma perfume is an ageless classic. This signature LUSH scent, like its tangerine color, will evoke a sense of euphoria, and peaceful well-being. Karma contains Patchouli, which will make you more objective, orange oil to help revive, lemongrass to lifts spirits and elemi to make you feel joyful when you’ve fallen onto some bad karma. Some fall for it without realizing what’s happening, while others love it from the first sniff (available in 3 sizes: $42.95 1 oz/$14.95 .3 oz/$10.95 solid).

Other Karma favorites include the Karma bubble bar, Karma Kream, Karma Komba solid shampoo, and Karma bath melt. Visit www.lushusa.com to learn more.