Archive: L’Oreal

Jennifer Lopez is the new face of L’Oreal Paris!

Aside from judging “American Idol,” Jennifer Lopez can simply look beautiful as the newest face of L’Oreal Paris.

The brand has announced that Lopez will be its newest global brand ambassador, joining a roster of spokespeople that includes Mila Jovovich, Patrick Dempsey, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, Freida Pinto and Gerard Butler.

Lopez will be a spokesperson for the new Feria Color line of home care color, and will appear in a TV and print campaign that launches January 25 alongside Jovovich.

This is the second major branding deal for Lopez in less than a month. On November 18, she and hubby Marc Anthony announced the launch of his and hers lifestyle brands for Kohl’s Department stores.


Something seems off with Beyonce’s new L’Oreal ad!

Is it just me? Obviously it’s photoshopped like crazy, but Beyonce looks a bit rabid!

New Beyonce/L’Oreal ads!

L’Oreal hosting free makeover’s in select Rite Aid stores!

L’Oreal back at select Rite Aid’s in November

August was so successful L’Oreal wanted to have this event in another 100 stores. Want to minimize your laugh lines and look younger in minutes? L’Oreal is introducing its new Primer and Visible Lift Foundation, which comes in 12 shades, by offering free makeovers in more Rite Aid stores. There will be samples for you and coupons for you to SAVE, SAVE, SAVE. As an added bonus there will be a gift basket raffle, and one lucky winner from each will receive a basket full of great L’Oreal products. Check this out for dates and time to see if there is a store near you.

Date(s): 11/20, 11/21

State(s): CA, GA, MD, NC, NY, OR, WA, PA

Check out this and more free events and contest at

Thanks to Kristen at Free Beauty Events for the tip!