Hair matters. Just ask any woman who’s cried over a haircut. Or who has a “product graveyard” in her shower. Women are obsessed with hair – and it drives them to do some pretty outrageous things. In a new web series from Living Proof, Jennifer Aniston explores just how far women are willing to go for a good hair day – and why maybe it doesn’t have to be that way.

Today Jennifer Aniston and Living Proof launches The Good Hair Day web series with Aniston consists of three chapters, each released on livingproof.com/goodhairday (and hosted on YouTube). The series features real women talking about their hairalongside Aniston, and Chris McMillan (Aniston’s longtime hairdresser and a stylist for Living Proof).

Here’s another hilarious video.

Submit your hair obsessions, confessions and lessons for a chance to win a chance to meet Jennifer Aniston and get a haircut by Chris McMillan! This also marks the launch of Satin, an oil-free and silicone-free serum that creates the smoothest hair possible with less time and effort than traditional serums. It is currently available exclusively on Sephora.com.

VISIT HERE TO ENTER!

You can enter to win a chance to meet Jen and get a haircut by Chris McMillan!

Hair matters. Just ask any woman who’s cried over a haircut. Or who has a “product graveyard” in her shower. Women are obsessed with hair – and it drives them to do some pretty outrageous things. In a new web series from Living Proof, Jennifer Aniston explores just how far women are willing to go for a good hair day – and why maybe it doesn’t have to be that way.

Today Jennifer Aniston and Living Proof launches The Good Hair Day web series with Aniston consists of three chapters, each released on livingproof.com/goodhairday (and hosted on YouTube). The series features real women talking about their hair alongside Aniston, and Chris McMillan (Aniston’s longtime hairdresser and a stylist for Living Proof).

MakeHerUp readers submit your hair obsessions, confessions and lessons for a chance to win a chance to meet Jennifer Aniston and get a haircut by Chris McMillan. This also marks the launch of Satin, an oil-free and silicone-free serum that creates the smoothest hair possible with less time and effort than traditional serums. It is currently available exclusively on Sephora.com.

Natalie looks stunning. Does she love empire waist dresses or might she be hiding a baby bump?

WHO: NATALIE PORTMAN

HAIR BY: CHRIS McMILLAN, LIVING PROOF CELEBRITY HAIRSTYLIST

INSPIRATION: “We kept it really chic and simple. Natalie’s hair had a Richard Avedon, 1960s feel. Her dress was empire waist, so her hair had that same 60s vibe. Kate Young, Natalie’s stylist, had sent me some pictures of ideas she had so we started with that for inspiration. Natalie said that from the front it looked like she’d cut her hair short, and then from the back you saw this beautiful French twist. She called it a fakeout short haircut, which she loved.”

TIPS/TECHNIQUE: “I used Living Proof Prime Style Extender while Natalie’s hair was still damp so that her style would last all night. Then I blew it dry with a round brush from YS Parks – a line of Japanese brushes that’s just unbelievable. I created a classic French twist, using bobby pins and teasing it a bit to give it a bit of a cushion. It wasn’t too high – it was a bit lower on her head, with a really beautiful shape in the back. Last, I used Hold Firm Hairspray to smooth it all down, get rid of any flyaways, and really give it that shiny, smooth, lacquered finish. The whole look – her hair and her dress – looked so chic and modern.”

PRODUCTS: PRIME STYLE EXTENDER ($20), HOLD FIRM HAIRSPRAY ($24)

DRESS: DIOR

RETAILERS: LIVINGPROOF.COM, SEPHORA, SEPHORA.COM, ULTA, NORDSTROM

To learn more about the products used or where to purchase visit www.livingproof.com.

Images: Courtesy Wenn

LIVING PROOF RED CARPET REPORT OSCAR AWARDS 2013

WHO: JENNIFER ANISTON, LIVING PROOF CO-OWNER AND HAIR CARE SPOKESPERSON

HAIR BY: CHRIS McMILLAN, LIVING PROOF CELEBRITY HAIRSTYLIST

INSPIRATION: “The key word is natural. She’ll be one of the only people there who is able to actually touch her hair. Jen’s Valentino gown was such a daring fashion choice, so we wanted her hair to make her feel comfortable. I created a look that would last the entire night, from the red carpet to when she presents. “

TIPS/TECHNIQUE: “First, I washed the hair with Living Proof Full Shampoo and Conditioner. I then applied Prime Style Extender to wet hair and massaged through for a lasting style, while still allowing the hair to have movement. Using a large round brush, I blew out the hair straight with a deep, side bang. Finally, I applied Hold Flexible Hairspray to the roots for height and lightly sprayed the rest of the hair.”

PRODUCTS: LIVING PROOF FULL SHAMPOO ($24), FULL CONDITIONER ($24), PRIME STYLE EXTENDER ($20), HOLD FELXIBLE HAIRSPRAY ($24)

RETAILERS: LIVINGPROOF.COM, SEPHORA, SEPHORA.COM, ULTA, NORDSTROM

To learn more about the products used or where to purchase at www.livingproof.com. 

ABOUT LIVING PROOF
Living Proof is Cambridge, MA-based beauty company founded by a team of biotech scientists, including MIT Institute Professor Dr. Bob Langer who is one of history’s most decorated scientists, expert stylists, and Polaris Venture Partners. We invent and patent breakthrough technologies to solve the world’s toughest beauty problems and we’ve won over 30 awards for our work.

Living Proof announced last week it is joining creative forces with Jennifer Aniston as she becomes a co-owner and hair care spokesperson in the ground-breaking company. Living Proof was founded by Dr. Robert Langer, Institute Professor of MIT and by Jon Flint and Amir Nashat of Polaris Venture Partners, a leading venture capital firm that supports the translation of scientific discoveries into meaningful products. Living Proof has distinguished itself by attracting world class scientists and utilizing advanced scientific technologies that originated from MIT to solve women’s toughest beauty problems.

Ms. Aniston will actively help build the Living Proof hair care business using her understanding of what drives our culture and hair trends today. Her role will involve hair care brand development and creative marketing direction for Living Proof’s hair products as well as collaboration with our leading stylists and scientists on new hair care product ideas.

Aniston explains her decision to partner with Living Proof: “What caught my attention about Living Proof is the company’s unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results. I’ve tried so many hair care products,” says Aniston. “Over the years, my hair has been subjected to everything…blow dryers, flatirons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world.”

For more information, visit http://www.livingproof.com.

Inspiration: A day spent sun-bathing in San Tropez

The look: Elegant yet flirty, not too coiffed but still full of body and texture.

How to get the look: David Babaii used Living Proof Full to give Kate Hudson’s fine, limp blonde hair a thicker feel. He rubbed the product between his fingers to activate the ingredients and applied FULL from root to shaft. He rough dried the entire head to add additional volume. He then created a side part and formed a braid along the side of her face. He gathered all the hair back into a low bun at the nape of the neck, pulling the braid back with the rest, creating a sexy, cool up-do.

Babaii said, “Usually I am afraid to braid Kate’s hair because it is so fine, but Living Proof Full added the dimension and depth I needed to create this fabulous red carpet look.”

I want to try this! I love their leave-in conditioner!

What it is:
A lightweight cream that leaves hair looking and feeling noticeably thicker and healthier.

What it does:
This styling innovation allows fine, thin hair to act like thick hair with naturally soft, touchable body. By depositing thickening points on the hair strands, Full creates a thicker surface that enables fine hair to have natural movement and bounce, beautiful shape, and volume throughout the day. While traditional thickening products create a hard, brittle hold that collapses upon touch, Full allows your style to remain flexible, soft, and resilient. Go ahead, run your fingers through your hair, no need to fear a style fall.

$14.00 – BUY IT HERE!