Estée Lauder Introduces Double Wear Lipstick and Lip Pencil
New Long-lasting, Luxurious Color for a Perfect Pout that Lasts All Day
Tired of constantly having to reapply your lip color throughout the day or worry about your lip
color smudging or bleeding? Now, you can say goodbye to all the fuss and hello to lusciously
full, beautifully defined, fresh looking lips that last all day!
New Double Wear Stay-in-Place Lipstick and Double Wear Stay-in-Place Lip Pencil are the
latest additions to the renowned Double Wear makeup collection of long-wearing, stay-in-place
products. Each of these luxuriously creamy, long-wearing lip products deliver instant rich, staytrue
color and shine to lips for a luscious look that lasts no matter how long your day or night
So many colors, so little time you have to see the all Estee Lauder’s new shades, they are simply beautiful. On top of great colors to match any skintone and personality Estee Lauder’s new Double Wear Stay in Place Lipstick is formulated to keep up with the busiest girl with wear times up to 12 hours!
Double Wear Stay-in-Place Lipstick
Traditionally long wearing lipsticks have been described as being matte, dry, dull, tacky and
uncomfortable to wear. Now, Estée Lauder has taken the unparalleled staying power of the
luxurious Double Wear long-wearing makeup line and created a truly innovative lipstick that
delivers all day comfort and wear with a rich, satin-like finish.
Double Wear Stay-in-Place Lipstick’s satin-smooth, long-wearing formula gently glides on lips
with the comfort of a traditional moisturizing lipstick and wears comfortably for up to 12 hours,
so that just-applied look you love in the morning is the look you keep all day.
The lipstick’s patent-pending, one step, long-wearing formula incorporates state-of-the-art
polymeric technology to provide continuous fade resistant, stay-in-place color for all day wear
without reapplication. Long-wearing flexible film formers provide extended wear on the lips
that won’t transfer or fade. These film formers also help to deliver a perfect layer of comfortable
hydration to lips from morning until night without drying, so lips never feel occlusive or taut.
The lipstick’s unique polymer system also provides lips with a satin finish unlike any other long
wearing lipstick, locking in color and finish so that the rich, creamy color stays true throughout
wear. Double Wear Stay-in-Place Lipstick won’t smudge or feather even when drinking and
Available in 12 elegant, classic shades, this luxurious lipstick is packaged in a new Signature
navy blue and golden fluted case with the Estée Lauder cartouche on top of the cap and Estée
Lauder name embossed around center band. Available in shades: Stay Rose, Stay Pink,
Stay Pinkberry, Stay Raspberry, Stay Mauve, Stay Plumberry, Stay Mocha, Stay Ginger,
Stay Coral, Stay Scarlet, Stay Cranberry and Stay Ruby.
Toss your old dry lip liners, Estee Lauder’s Double Wear lip liner is formulated to smooth on your lips easily and stay put all day. I love the double ended pencil with a sponge tip to easily blend your liner and get a perfectly colored pout!
Double Wear Stay-in-Place Lip Pencil
Now you can say goodbye to lip color that bleeds or smudges! Combining all of the advantages
of a luxurious lip pencil with the benefits of long wear, Double Wear Stay-in-Place Lip Pencil
delivers a perfectly defined pout that protects your lip color with long wearing, color true
definition that lasts for up to 12 hours.
Double Wear Stay-in-Place Lip Pencil’s non-feathering, non-bleeding, skip-free formula
delivers a color true, smooth, even line that lasts all day. The well structured consistency of the
lead guarantees expert control, lip definition and wear, staying in place and looking as though it
was just applied throughout wear.
Thanks to new innovations in moisture agents and long-wear technology, this lip pencil glides
effortlessly onto lips, enhancing wear with a lightweight creamy feel. Two protective moisture
enhancing ingredients help to create the pencil’s superior creamy texture and comfort.
Hyaluronic acid is a natural occurring skin moisturizing ingredient that assists with moisture
retention while acting as an application lubricant, ensuring a perfectly smooth lip line. Delivering
a smooth, comfortable, natural feel on the lips, is non-occlusive and extremely lightweight on
lips. Combining with the hyaluronic acid to create a unique barrier on the lips, vegetal filling
spheres are a natural plant moisturizer that soothes as well as protects lips.
The double-ended sharpenable lip pencil with brush comes in a selection of fourteen shades
that range from the most neutral to the deepest tones and compliment any lip tone. Apply alone
or under your favorite lipstick for beautiful lips that look fresher longer. Available in shades:
Pink, Fuschia, Rose, Wine, Plummy, Tearose, Spice, Mocha, Chocolate, Tawny, Coral,
Apple Cordial, Red and Russet.