Whitney Port, star of MTV’s The City, is quickly becoming the style icon of her generation. Model, stylist and clothing designer, Whitney Port is now taking her design career beyond a role at Diane von Furstenberg, to the world of beauty.
New York Post’s Page Six Magazine recently dubbed Ms. Port “The New Carrie Bradshaw” because of her extraordinary style and glamour. Always on the cutting edge, Ms. Port has now partnered with CARGO PlantLove™, the trailblazing prestige beauty brand leading the eco-movement, to design her perfect shade of lipstick. Whitney Port joins the ranks of fellow celebrity lipstick designers Courteney Cox, Evangeline Lilly, Angie Harmon and Denise Richards, to name a few. Each one of these women has partnered with CARGO because of the importance they place on protecting our planet and helping others. Importantly, CARGO will be donating two dollars from the sale of every lipstick to St. Jude Children’s Research Hospital®, the world’s premier pediatric cancer research center.
This fall, Ms. Port’s very own signature shade of hot pink, eco-friendly 100% Natural PlantLove™ lipstick, “Eve Pinky,” will debut. The PlantLove™ line is the only prestige make-up brand to be designated ECOCERT®, a global designation signifying that all product, process and packaging meet the strictest standards for natural, organic and environmentally friendly content. ECOCERT® designated products dramatically reduce their environmental footprint.
The lipstick itself is 100% Natural, made from an infusion of Organic Cocoa Seed Butter, Organic Sunflower Seed Oil and Vitamin E. These ingredients help moisturize lips, fight free radicals and reduce the appearance of fine lines. The lipstick is housed in a tube made of Polylactic Acid (PLA), a polymer made entirely from corn, a renewable and abundant resource. What’s more, PLA production emits less greenhouse gas than traditional plastics.
Hana Zalzal, president and founder of CARGO Cosmetics, explains, “CARGO believes that small actions taken by large groups can make a real impact. The PlantLove™ brand is more than a line of make-up: It represents a movement towards beauty without compromise.” Ms. Zalzal goes on to say, “Whitney Port brings a fresh face to the PlantLove™ movement that will inspire women around the world. We couldn’t be more pleased to work with such a brilliant, young role model.”
PlantLove™ Lipstick in Eve Pinky by Whitney Port retails for $20 and will be available mid-August 2009,
at Sephora stores and Sephora.com.