Archive: Lancome

Julia Robert’s first ad campaign for Lancome!

Lancôme is finally revealing their “Pretty Woman.”

In her first product campaign for the luxury French brand, Julia Roberts looks captivating in sunny blonde highlights and her trademark full pout — and it’s a brand new mascara that Roberts is modeling for a doe-eyed look.

The new Définicils Precious Cells Mascara features stem cell technology by way of Swiss apple extract that Lancôme claims will grow lashes longer and lusher while you rock the dramatically volumizing formula.

PS: Julia is gorgeous, no denying that. But don’t you just wish someone would photoshop you? I mean there’s no way on God’s green earth that Julia Roberts actually looks like this, even on her best day. Photoshop much?

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Julia Roberts gets $20 Million to be Face of Lancôme

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Julia Roberts‘ promotional deal with French luxury beauty brand Lancôme will earn her a whopping $20 million, reports Radar Online.

In late 2009, Lancôme announced Roberts’ appointment as their 2010 global brand ambassador. The deal was Julia’s first as a beauty company brand ambassador.

Julia, 42, will feature in Lancôme Spring 2010 advertising campaign and is set to jet off to Paris for its photo shoot. Her husband, Danny Moder, will accompany her on the week long trip that will mix business with pleasure.

The couple will leave their three children – seven year old fraternal twins, daughter Hazel Patricia and son Phinnaeus “Finn” Walter; and 2-year-old son Henry Daniel Moder – in LA with family.

Kate Winslet, Anne Hathaway, Juliette Binoche and Clive Owen have endorsed specific Lancôme products, but Roberts is Lancôme’s first spokesmodel for the entire brand.

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Julia Roberts is Lancome’s newest spokesperson

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When it comes to gorgeous, you can’t get better than the original “Pretty Woman.” Lancôme has just announced that Julia Roberts will be their global ambassadress. “By her remarkable personality and career, Julia Roberts is an emblematic woman of her time,” said Youcef Nabi, president of Lancôme International, in a statement. “Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible.” The beauty brand remains quiet about additional specifics of her role, but check back for more as details roll in. Other Lancôme famous faces include Kate Winslet, Anne Hathaway, Juliette Binoche and Clive Owen.

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This Month’s Best Beauty Buys, by Marie Claire!

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SPACE FACE
I’m hooked on the ethereal, soft-focus finish of La Mer Treatment Powder Foundation, $90. Fittingly, its base ingredient is Airgel, a literally weightless material used by NASA.

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GOLDEN GIRLS
To soften the edgiest makeup looks, Lancome’s Aaron De May cleverly borrows a stroke from Renaissance painters, highlighting faces with gold—on cheekbones, the bridge of the nose, Cupid’s bow, or center of eyelids (my personal fave). Best gilty pleasures: Lancôme Poudre Liberté Highlighting Powder, $40, Sensai The Lipstick by Kanebo, $55, and Avon Anew Ultimate Age Repair Gold Emulsion, $36.

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DOUBLE HEADER
Ouidad Double Detangler, $24, is designed to gently unfurl ringlets. But I found it also effortlessly rakes deep conditioner through my long straight hair, pre-swim, making it my new beach-bag staple.

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RED EYE
Runway Dorothy-worthy ruby eyeshadow, sparkling up models’ lids at Prada.
Reality Giorgio Armani Eyes to Kill Red Iron mascara, $28, and palette, $58, serving up vibrant yet flattering crimson shades that most of us can pull off (seriously). The exception: pale blondes (you’ll want to avoid the albino bunny look).

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THE BIG APPLES
My beauty crutch: heaps of blush. But fall’s high-drama eyes and shockingly bold lips demand a lighter touch. For a featherweight fix, Sonia Kashuk Super Sheer Liquid Tint, $9.99, serves up just the right dewy dose.

Marie Claire