Archive: Lancome

Lancome Declares October 22, Genes Day!

Christina Hendricks, Julia Roberts and Lily Allen adore Lancome’s latest skin care product, Génifique Youth Activating Concentrate ($78- $98, sephora.com). The product has been shown in clinical trials to improve skin in 7 days. It evens out skin tone and improves texture.

On Friday, October 22, Lancome will donate $7.00 for every bottle bought to the St. Jude Children’s Research Hospital to aid with scientific research. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. St. Jude is the only pediatric cancer research center where families never pay for a treatment not covered by insurance—and no child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization.

If you’re in the market for a new anti-aging product, you may want to take a closer look at Lancome’s Genifique this Friday. You’ll not only pamper yourself, you’ll help someone else.

Betty Confidential

Lancôme Declares October 22nd Genes Day

Lancôme Declares October 22nd Genes Day

DATE: Friday, October 22nd, 2010

WHAT: Lancôme will unveil Genes Day, a celebration of the beauty of scientific research. On this one day, Lancôme will donate $7 from the sale of every bottle of Génifique Youth Activating Concentrate to St. Jude Children’s Research Hospital in Memphis, TN.

Lancôme, the world’s largest luxury beauty brand, has pledged to donate a minimum of $100,000 to St. Jude.

ABOUT GÉNIFIQUE: Génifique is a star product that garnered an immediate following after its launch last year, making it the natural choice for this one-day initiative. It was an instant success because of its ability to boost tone, texture and luminosity within just seven days. The unique, sleek packaging with the dropper system only adds to its appeal. Fans include “Mad Men” actress Christina Hendricks, Lancôme ambassador Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.

The suggested retail prices for Génifique Youth Activating Concentrate are $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. The $7 donation will be made for every concentrate sold at a Lancôme counter in the United States or at lancome-usa.com on October 22nd. Those new to Genifique are welcome to stop by the counter that day for a deluxe seven-day sample of the product. No purchase is necessary.

ABOUT ST. JUDE: Internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive, a highly respected international polling and research firm. St. Jude was also named the nation’s top children’s cancer hospital in the 2010-11 Best Children’s Hospitals rankings published by U.S. News & World Report.

Julia Robert’s first ad campaign for Lancome!

Lancôme is finally revealing their “Pretty Woman.”

In her first product campaign for the luxury French brand, Julia Roberts looks captivating in sunny blonde highlights and her trademark full pout — and it’s a brand new mascara that Roberts is modeling for a doe-eyed look.

The new Définicils Precious Cells Mascara features stem cell technology by way of Swiss apple extract that Lancôme claims will grow lashes longer and lusher while you rock the dramatically volumizing formula.

PS: Julia is gorgeous, no denying that. But don’t you just wish someone would photoshop you? I mean there’s no way on God’s green earth that Julia Roberts actually looks like this, even on her best day. Photoshop much?

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Julia Roberts gets $20 Million to be Face of Lancôme

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Julia Roberts‘ promotional deal with French luxury beauty brand Lancôme will earn her a whopping $20 million, reports Radar Online.

In late 2009, Lancôme announced Roberts’ appointment as their 2010 global brand ambassador. The deal was Julia’s first as a beauty company brand ambassador.

Julia, 42, will feature in Lancôme Spring 2010 advertising campaign and is set to jet off to Paris for its photo shoot. Her husband, Danny Moder, will accompany her on the week long trip that will mix business with pleasure.

The couple will leave their three children – seven year old fraternal twins, daughter Hazel Patricia and son Phinnaeus “Finn” Walter; and 2-year-old son Henry Daniel Moder – in LA with family.

Kate Winslet, Anne Hathaway, Juliette Binoche and Clive Owen have endorsed specific Lancôme products, but Roberts is Lancôme’s first spokesmodel for the entire brand.

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