Archive: Lancome

Emma Watson is the new face of Lancome!

Harry Potter star Emma Watson, 20, is announced as the latest ambassador for French beauty brand Lancome.

The actress has managed to distance herself from her Harry Potter character – frizzy-haired Hermione Granger – with her pixie crop, but overachiever is something both Emma and Hermione do well. On top of promoting the last Potter films, designing (and modelling) for eco-friendly fashion brand People Tree and studying at Brown University in the US, Emma is about to add to her modeling portfolio (she’s starred in campaigns for Burberry) by signing a six-figure deal with Lancome.

It’s an unusual choice for the make-up and skincare brand that has chosen thirty-something actresses – Julia Roberts, Uma Thurman, Juliette Binoche – to front its products in the past. But it looks like Lancome wants to pull in new, younger customers with Emma, 20, as the face and why not? If you can attract a fanbase early (as Emma has) they’re likely to stay loyal for years.

Emma said, ‘It’s so exciting, I can’t wait to start shooting,’ But the pretty, young star has confessed, ‘Although I don’t wear much make-up I’m a big fan of Lancome products, especially their mascara.’

The ads will be shot next month by Mario Testino and Emma will also star in TV adverts for the brand.

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Lancome Juicy Tubes Gift Set- Sparkling Pink

Lancome Juicy Tubes Gift Set- Sparkling Pink

What it is:
A super juicy set of six holiday-inspired lip glosses in a range of sizzling shades.

What it does:
This mega-set of Juicy Tube lip glosses is the perfect gift for the gal who craves variety. With so many sparkling pinks to choose from, she’ll have her pick of shades to achieve a super shiny, electrifying smile every time.

This set contains:
– 6 x 0.28 oz Juicy Tubes Jelly in Butterflies, Sweetheart, Pink Bling, Raspberry Ice, Miracle, Dreamsicle

$29.50

Lancome Declares October 22, Genes Day!

Christina Hendricks, Julia Roberts and Lily Allen adore Lancome’s latest skin care product, Génifique Youth Activating Concentrate ($78- $98, sephora.com). The product has been shown in clinical trials to improve skin in 7 days. It evens out skin tone and improves texture.

On Friday, October 22, Lancome will donate $7.00 for every bottle bought to the St. Jude Children’s Research Hospital to aid with scientific research. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. St. Jude is the only pediatric cancer research center where families never pay for a treatment not covered by insurance—and no child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization.

If you’re in the market for a new anti-aging product, you may want to take a closer look at Lancome’s Genifique this Friday. You’ll not only pamper yourself, you’ll help someone else.

Betty Confidential


Lancôme Declares October 22nd Genes Day

Lancôme Declares October 22nd Genes Day

DATE: Friday, October 22nd, 2010

WHAT: Lancôme will unveil Genes Day, a celebration of the beauty of scientific research. On this one day, Lancôme will donate $7 from the sale of every bottle of Génifique Youth Activating Concentrate to St. Jude Children’s Research Hospital in Memphis, TN.

Lancôme, the world’s largest luxury beauty brand, has pledged to donate a minimum of $100,000 to St. Jude.

ABOUT GÉNIFIQUE: Génifique is a star product that garnered an immediate following after its launch last year, making it the natural choice for this one-day initiative. It was an instant success because of its ability to boost tone, texture and luminosity within just seven days. The unique, sleek packaging with the dropper system only adds to its appeal. Fans include “Mad Men” actress Christina Hendricks, Lancôme ambassador Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.

The suggested retail prices for Génifique Youth Activating Concentrate are $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. The $7 donation will be made for every concentrate sold at a Lancôme counter in the United States or at lancome-usa.com on October 22nd. Those new to Genifique are welcome to stop by the counter that day for a deluxe seven-day sample of the product. No purchase is necessary.

ABOUT ST. JUDE: Internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive, a highly respected international polling and research firm. St. Jude was also named the nation’s top children’s cancer hospital in the 2010-11 Best Children’s Hospitals rankings published by U.S. News & World Report.