Archive: Lancome

Emma Watson is the new face of Lancome!

In a press announcement released today, the French beauty house stated:

‘Lancôme is pleased to announce the arrival of Emma Watson as new ambassadress of Lancôme. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. we are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, says Youcef Nabi, President of Lancôme International.’

Emma follows in the footsteps of other renowned actresses, such as Julia Roberts, Penelope Cruz, Kate Winslet and Anne Hathaway, who have also starred in campaigns for the brand.

WATCH: Kate Winselt poses nude in new lipstick commercial!

Kate Winslet has always been outspoken in her distaste for plastic surgery and airbrushing, but it seems the voluptuous Brit import has finally surrendered to the feature-altering clicks of a full Photoshop job in a new Lancôme ad.

In a campaign for new Lancôme lipstick collection L’Absolu Nu, the 35-year-old lies nude against champagne satin sheets, her face an image of poreless perfection, and her assets hidden by a strategically placed wrist and the iconic imprint of the Lancôme rose.

Shot by prominent fashion photographer Mario Testino, the campaign also features the Oscar winner draped in sheets, talking to a special someone on the phone — all while applying her mother-of-pearl-flecked lipstick to pillow-soft lips.

Winslet says the lipstick is genuinely her latest obsession.

“I do think that lipstick is the best friend of absolute femininity … and I also think there’s something happening right now in the cosmetic industry, which is that we’re seeing the big comeback of a great lipstick. L’Absolu Nu is a soft, delicious stain. It’s very, very sexy … very, very subtle,” said the silver-screen star.

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What did you think of the commercial? I wasn’t really a fan! The music is terrible!

Emma Watson is the new face of Lancome!

Harry Potter star Emma Watson, 20, is announced as the latest ambassador for French beauty brand Lancome.

The actress has managed to distance herself from her Harry Potter character – frizzy-haired Hermione Granger – with her pixie crop, but overachiever is something both Emma and Hermione do well. On top of promoting the last Potter films, designing (and modelling) for eco-friendly fashion brand People Tree and studying at Brown University in the US, Emma is about to add to her modeling portfolio (she’s starred in campaigns for Burberry) by signing a six-figure deal with Lancome.

It’s an unusual choice for the make-up and skincare brand that has chosen thirty-something actresses – Julia Roberts, Uma Thurman, Juliette Binoche – to front its products in the past. But it looks like Lancome wants to pull in new, younger customers with Emma, 20, as the face and why not? If you can attract a fanbase early (as Emma has) they’re likely to stay loyal for years.

Emma said, ‘It’s so exciting, I can’t wait to start shooting,’ But the pretty, young star has confessed, ‘Although I don’t wear much make-up I’m a big fan of Lancome products, especially their mascara.’

The ads will be shot next month by Mario Testino and Emma will also star in TV adverts for the brand.

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Lancome Juicy Tubes Gift Set- Sparkling Pink

Lancome Juicy Tubes Gift Set- Sparkling Pink

What it is:
A super juicy set of six holiday-inspired lip glosses in a range of sizzling shades.

What it does:
This mega-set of Juicy Tube lip glosses is the perfect gift for the gal who craves variety. With so many sparkling pinks to choose from, she’ll have her pick of shades to achieve a super shiny, electrifying smile every time.

This set contains:
– 6 x 0.28 oz Juicy Tubes Jelly in Butterflies, Sweetheart, Pink Bling, Raspberry Ice, Miracle, Dreamsicle

$29.50