Archive: Lancome

VIDEO: Emma Watson stars in Lancome’s Midnight Rose commercial!

Emma Watson is the new face of Lancome – and as part of her partnership, here we have our first look at their Midnight Rose commercial!

The film depicts a blossoming romance between the ever-so-stylish Watson and oh-so-handsome model Cyril Descours, as the love struck stars follow each other around Paris. It’s sultry, chic and magical – everything you would expect from Watson’s first campaign for the brand.

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Selena Gomez Wears Lancôme at the VMA’s‏

Celebrity makeup artist Karan Mitchell went the “classic and clean” route on Selena Gomez, creating the ideal complement to her lace gown. Selena’s glowing skin offset for bronzy smoldering eyes, immaculate brows and lips done up in metallic rosy hues.

Who:

  • Selena Gomez

Where:

  • MTV Music Video Awards

Makeup Artist:

  • Karan Mitchell

Face:

  • Éclat Miracle Complexion Illuminator
  • Effacernes Concealer in Beige Neutral III
  • Blush Subtil in Sheer Amourose

Eyes:

  • Color Design 5 Pan Palette in Bronze Amour
  • Hypnôse Doll Lashes Mascara in So Black!
  • Le Stylo EyeLiner in Noir
  • Modèle Sourcils Brow Groomer in Brunet

Lips:

  • Color Design Lipstick in Fashion Icon
  • Color Fever Gloss in Hibis-Kiss

Kim K. Chooses Lancôme To Walk Down the Aisle!‏

The fairytale wedding of beauty icon Kim Kardashian and NBA star Kris Humphries was a fittingly glamorous affair.

We have the intimate details of Kim’s bridal look straight from her longtime makeup artist, Mario Dedivanovic, who used Lancôme on her big day. Kim is a loyal fan of Hypnôse mascara so the collaboration was a natural fit!

THE LOOK:
Dedivanovic put the spotlight on one of Kim’s best features—her eyes—with the Color Design 5 Pan Eyeshadow Palette in Golden Frenzy. Lancôme’s new Hypnôse Doll Lashes Mascara in So Black! played up Kim’s signature long lashes.

Mario swept on Blush Subtil in Rose Romantique to emphasize Kim’s cheekbones, creating a soft, romantic complexion.

To achieve the perfect pout, L’Absolu Nu Lipstick in Coral Sand was topped with La Laque Fever Lipgloss in Ravishing Coral.

All of the products used to create Kim’s look are available now on lancome-usa.com.

Please feel free to follow up with further questions and product/image requests.

Thank you, as always, for your support!

EYES:
Color Design 5 Pan Shadow and Liner Palette in Golden Frenzy, $48
Hypnôse Doll Lashes in So Black!, $25

CHEEKS:
Blush Subtil in Rose Romantique, $29.50

LIPS:
L’Absolu Nu Lipstick in Coral Sand, $29.00
La Laque Fever Lipgloss in Ravishing Coral, $26.50


Julia Roberts Ad Banned Because of Excessive Airbrushing!

Julia Roberts‘ L’Oréal advertisement for Lancôme has been banned in the United Kingdom for excessive airbrushing.

A Maybelline campaign featuring Christy Turlington was also pulled.

The watchdog Advertising Standards Authority (ASA) upheld complaints from politician Jo Swinson, who argues against “overly perfected and unrealistic images” of women in advertisements.

Roberts’ ad promotes Teint Miracle foundation, and was shot by famed photographer Mario Testino. Turlington’s is for an anti-ageing line called The Eraser.

Swinson claims the faces in the digitally altered photos were “not representative of the results the product could achieve.”

“Pictures of flawless skin and super-slim bodies are all around, but they don’t reflect reality,” said Swinson. “Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don’t need retouching to look great.”

The ASA agreed, ruling that the Roberts and Turlington ads breached the standards for exaggeration.

“On the basis of the evidence we have received we could not conclude that the ad image accurately illustrated what effect the product could achieve.”

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