Lancôme is pleased to name Juliette Binoche as its newest brand ambassador.

First cast as the face of Lancôme’s Poême fragrance in 1995, Binoche embodies the essence of French femininity.

“It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand,” says Lancôme International President Odile Roujol.

Authenticity, sophistication and a luminous face make Binoche the perfect spokesperson for the Lancôme Rénergie franchise, a complete skincare line that addresses the signs of aging. She will be featured later this year in an advertising campaign created by photographer Nick Knight.

Binoche was the heroine of the film Chocolat, for which she won a European Film Award for Best Actress and was nominated for an Academy Award, a Golden Globe Award and a BAFTA. She won an Academy Award for her role in Minghella’s “The English Patient”. Passionate about the arts, Binoche is a devoted theater lover who has acted in plays by Tchekhov, Pirandello and Pinter, among others, and she is an enthusiastic painter.

This masterful actress handles her career with genuine fearlessness, sincerity and conviction. She balances the roles of wife, mother and actress with equal strength and commitment.

Thanks Jordana

What exactly does being the ambassador of Lancome involve?  Here is the official press release:

Lancôme has the immense pleasure to announce the future arrival of American actress Anne Hathaway as new ambassador for the brand.

“Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008″, says Odile Roujol, President of Lancôme International.

I’m dying to try one of these! I’ve never used an eyeshadow pencil before, and I’d love to give it a shot!  Here’s a new product from Lancome, check it out! 

OMBRES ÉCLAIR Eyeshadow Pencil by Lancome.

Eye shadow pencils are great for women on the go. The finish is smooth and crease-less. Ombres Éclair be wrapped underneath the eye and accentuated with pencil or shadow liner to complement the shades. A great way to highlight under the brow with the light shade(s) to enhance.

$20.00 - Lancome OMBRES ECLAIR Eyeshadow Pencil Silver

Lancôme Color Design Jeweled Affair Palette

Become the hit of the party with this year’s hottest look. Lancôme introduces a luxurious new palette of six enticing Color Design Eye Shadow shades and two chic blushes in a limited-edition hinged compact adorned with this holiday’s most opulent fabrics.

Colors featured in the Jeweled Affair palette include Burnt Sand, Designer, Latte, Chic, Statuesque and limited-edition Jewelite.

$52.50 BUY IT HERE.

Lancôme ‘Precious Carat’ Lip Gloss Jewel

Shaped like a precious cut diamond. Made of Swarovski crystals. Opens up to a transparent gloss with a bit of sparkle that can be worn alone or with lipstick for a jewel-like finish.

So what do you think is the packaging and gloss worth the price?

$40.00 BUY IT HERE

Melissa George on the red carpet for Elle’s 14th annual Women in Hollywood Party. Now I like dark lips but she looks like a little girl who was playing in her mommies makeup. I think when going for dramatic dark lips you have to still be careful to flatter your skin tone. What do you think of her lipstick choice?

I think a better shade for her fair skin would have been Lancome’s new Color Fever lipstick in Ps Kiss.

Lancôme ‘Color Fever’ Lipstick – Peter Som

Lancôme has partnered with luxurious and modern fashion designer, Peter Som, to bring the must-have lipstick shade of the season to Lancôme counters! Color Fever Lipstick PS Kiss was inspired by the bold, brick red shade worn by all of the models in Peter Som’s Fall 2007 runway show. Gucci Westman Neville, Lancôme’s International Artistic Director, created the shade and its special makeup-artist application technique exclusively for the runway presentation.

$24.00 BUY IT HERE.

Lancôme ‘Le Magnetique’ Nail Lacquer

Stars will align when you use this innovative, mystifying nail polish. Attached to the bottom of the bottle, you will find an inconspicuous magnet. After applying the second coat of lacquer comprised of enigmatic, magnetic properties and pigments, sweep the magnet across the polish before it dries to create a special design. Available in one limited-edition color, Bordeaux Esmee.

Has anyone tried this? It looks pretty cool that you can make a design with the magnet, I wonder how it looks once it’s dried? It could look really cool or like your applying your first ever coat of nail polish.

$17.00 BUY IT HERE.