Justin Bieber was in the UK last week to promote his new album ‘Believe’, and his fans went absolutely nuts. They waited outside his hotel, rushed his car, you name it!

Fans were so desperate to attract their idol – that the ran out – and within 3 hours of him arriving in London – bought out his new fragrance, ‘Someday’.

The fragrance, described as ‘playful, fresh yet flirty and anything but ordinary’ was said to be ‘irresistible’ by the star himself.

The Fragrance Shop, who rushed to restock the scent, said that in the days surrounding the star’s visit to the UK, they saw a record breaking rise in sales of a massive 500 per cent.

Spokesperson for the brand Daniel Thompson said: ‘Someday has been in our top 10 best selling celebrity fragrances for some weeks but we never envisaged the effect that Justin Bieber arriving in the UK would have on sales.

He believes the boom in business is due to Justin Bieber’s loyal fanbase – known as Beliebers – wanting to attract the Canadian popstar’s attention.

Thompson continues: ‘Our stores up and down the country have reported packs of Beliebers snapping up the fragrances in a bid to get noticed and have their bottles signed by the star.’

According to reviews, the fragrance starts off with notes of mandarin, pear and wild berries, continues with fresh notes of jasmine and creamy florals and ends with warm hints of vanilla and soft musk.

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Ugh, okay maybe I’m just old and cynical but I feel like the Justin Bieber fragrance is over marketing at its worst. They will slap Justin’s name on anything they think teenagers will buy.  What do you think?
SOMEDAY by JUSTIN BIEBER is more than just a perfume: it’s a fragrance full of the energy, passion, and confidence that pushes him to the top of the charts. It is a personal gift straight from his heart, a scent that drives him wild and makes the girls who wear it totally irresistible. So go beyond the music and journey deep into a world of possibilities—into the world of Justin Bieber.

This fragrance’s glass bottle is fresh yet flirty, anything but ordinary, and topped with a burst of blooming hearts. A crystal-encrusted, heart-shaped charm can be removed and attached to a keychain or zipper pull—so you can be close to Justin’s heart wherever you go.

Notes:
Mandarin, Juicy Pear, Wild Berries, Jasmine, Creamy Florals, Vanilla, Soft Musks.
Style:
Playful. Fresh. Flirty.

In stores early July.

Justin Bieber’s new fragrance, ‘Someday’ is set to hit shelves on June 20th. The bottle features a heart shaped flower on top, and will cost $45. A portion of the proceeds will go to charity.

“Justin created Someday to give fans a personal invitation and intimate access to his heart,” the fragrance’s official website touts. “It’s a fragrance he can’t get enough of and can’t stay away from, making those who wear it irresistible. So take the experience past the music, beyond the performer, and journey deep into a world of possibilities. Into the world of Justin Bieber.”

He already launched a nail polish line and a unisex fragrance, “My World,” and now teen pop sensation Justin Bieber, 17, is coming out with his first-ever women’s perfume.

“Let’s be real, the way a girl smells is very important to a guy,” Bieber told Women’s Wear Daily. “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”

The fragrance, which is called “Someday,” is described as a “fruity gourmand” and is scheduled to hit department and specialty stores in June. And to make hordes of teenage girls swoon even more, the Biebs is donating all proceeds of the $35 scent to charity.

WWD also reports that the ad campaign was shot by Terry Richardson and features Dree Hemingway. A TV commercial, directed by Robert Lee, was filmed in a gravity-free cabin of a Boeing 737 NASA training jet. It is scheduled for broadcast from Black Friday after Thanksgiving through Christmas.

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After his nail polish sold out across America, Justin Bieber is adding a fragrance collection to his name!

The 17-year-old’s “My World” scented dog tags in November, he’s expanding his collection of unisex scents, collaborating with Etoile Nation to craft deluxe dog tags and wristbands infused with a pomegranate fragrance he hand picked. The pink and purple “One Less Lonely Girl” and “Never Say Never” accessories, named for two of his hit songs, retail for $10 each at CVS and FYE stores and etoilenation.com, and feature a brooding photo of the Biebs. Serious fans can soon take things a step further by creating their own custom accessories; white gold and black diamond fragrance-infused dog tags (like the ones pictured here) will be available in the weeks ahead at etoilenation.com/custom, starting at $100 apiece.

Of course this doesn’t appeal to me at all, but I could totally see my oldest son wanting this. He’s just getting to the age where he’s starting to care what he looks like, and I bet he would love this!

You too can have the Bieb’s haircut – for only $750!!

Justin Bieber may have the perfect haircut, but that perfection comes with a hefty price tag.

According to Life & Style magazine, the Bieb’s ‘do costs upward of $750 per haircut. Vanessa Price is the hairstylist who created the teen crooner’s signature look in 2009, and she makes housecalls to Bieber to touch up her work.

“I usually cut his hair every couple of weeks when he’s on tour,” Price said.

If that’s the case, the singer dishes out more than $1,500 a month on his hair.

Price, Bieber and, well, the world, had no idea the haircut would become so popular.

“We both were shocked people cared that much about someone’s hair,” she said.

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Justin Bieber is getting in touch with his feminine side.

The pop star, 16, is working on his own fragrance line —just for the ladies. “It’s for my female fans, and I want to create something that will have the girls go crazy,” Bieber tells PEOPLE exclusively of the currently unnamed scent, which launches in high-end department stores next summer.

“Most male celebrities do male colognes for other males,” Bieber adds. “I think that me making a female fragrance is just a different idea and I think it’s going to be successful. I’m just really, really excited about it. It’s going to be really big.”

The Biebs, who also recently announced a unisex line of scented accessories, says Britney Spears‘ fragrances are currently his favorite perfumes on the market, but is less forthcoming when it comes to discussing his preference on colognes.

“I can’t tell you what I wear,” he says with a laugh. “It’s got to be mysterious.”

Bieber, who teamed on the scent with Give Back Brands, a lifestyle products company committed to donating its proceeds to charity, isn’t getting a helping hand from any of his celebrity pals. “This is my project and I want to be hands on,” he says. And it may go without saying, but Bieber says if he could have any woman wear his line, it would be Beyoncé.

For more information on Justin’s scent, visit gbbrands.com.

The fact that his favorite fragrance is by Britney Spears makes me think his fragrance is gonna SUCK. If they sell your fragrance on the sale rack at the local drug store – chances are, it stinks. Just sayin.

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