Archive: JOICO

Jennifer Lawrence Goes Red!


Steve Granitz/WireImage; Marcel Thomas/FilmMagic; Kevin Winter/Getty

The Hunger Games star Jennifer Lawrence is now a redhead! “Her new color is actually a happy accident,” hairstylist Mark Townsend told InStyle.com exclusively. “It’s been colored and re-colored so many times I told her to give it a break and use stripping shampoos.” Lawrence—who went from blond to brunet to, now, red—last had her hair colored by Joico colorist Cherry Petenbrink for her upcoming role as Katniss Everdeen. “Jennifer had such gorgeous natural blond hair when she arrived at my studio, I had to fill it to build color. Our end result was a deep, level five brunet,” Petenbrink told us. “Jennifer was nervous, but she loved it. She told us ‘I can live with this for three movies.’” The colorist also adds that a product like Joico K-Pak Color Therapy Shampoo and Restorative Oil (available at salons) can help preserve rich color the longest.

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Get the Look: Isla Fisher at the Sundance Film Festival

Kirsten Dunst and Isla Fisher  get cozy during the portrait session for their film Bachelorette at the Getty Images Portrait Studio on Sunday (January 22) in Park City, Utah.

The three actors were joined by their co-stars Lizzy Caplan, Hayes MacArthur, Rebel Wilson, and Kyle Bornheimer for the 2012 Sundance Film Festival activities.

The film centers around three friends (Dunst, Fisher, and Caplan) who are asked to be bridesmaids at a wedding of a woman (Wilson) they used to ridicule back in high school.

 

Celebrity stylist and colorist George Papanikolas created a fun and flirty look for Fisher here are the step by step on how to get it the look at home.

“Soft Bouncy Waves”

On damp hair, use Joico’s Body Luxe Design Foam at the root. Rough dry hair upside down to give hair full vomue.

Then, using a round brush, pull away from the head to give extra body.

Next, take a 1 1/4″ curling iron and wave from midshaft of the hair to the ends, to give a soft casual wave to the ends of the hair.

Finally, use a few drops at the ends of Joico’s K-Pak Protect and Shine Serum, and finish off with Joico’s K-Pak Protective Hairspray for a soft touchable hold.

 

 

JOICO INTRODUCES K-PAK REVITALUXE

I had the chance to review the  new Joico K-PAK RevitaLuxe Bio-Advanced Restorative Treatment. The  product comes in an easy to use tube and promises to protect against color fade by 94%, correct damage and make hair more resistant to breakage.

K-PAK RevitaLuxe smells amazing definitely  one of my favorite hair masks I’ve reviewed.  The texture is thick and creamy and you only need a  small amount to treat all your hair. After the first use my hair feels softer and is so much easier to comb through. After styling my hair looks so much shinier, love this mask and at around $20 its a great deal one tube will go a long way.

 

 

The magic in the tube:

• Keratin Peptide Complex to actively target and rebuild weak, damaged and broken areas on the hair, instantly strengthening and rejuvenating.
• Keratin Amino Acids to restore hair’s moisture balance to improve luster and elasticity.
• Joico Quadramine Complex, Joico’s signature combination of deep-penetrating, keratin protein molecules to provide incomparable damage repair and ongoing strengthening.
• Jojoba Oil to penetrate deeply to soften and condition hair as it promotes elasticity, shine, combability and manageability.
• Aloe Extract for additional, luxurious moisture.

At Home and in the Salon
As the newest addition to the Joico hair repair family, RevitaLuxe is ideal for use as a home treatment with any Joico K-PAK Shampoo. It’s also an excellent in-salon, pre- or post-chemical service treatment. Before a chemical service, it will restore hair to its optimum condition in order to receive permanent hair color. Afterward, it instantly restores hair’s proper pH balance, strength and moisture.

RevitaLuxe is excellent for all hair types, including dry, damaged and color-treated.

It’s currently available at fine salons worldwide.

 

$22.95 for 150ml and $39.95 for 500ml.

 

Disclosure:  A complimentary sample was sent to me for review.



Beat the Heat with JOICO’s K-PAK Color Therapy Collection!

With the highest concentration of Quadramine Complex in its formulas, K-PAK delivers the ultimate in healthy hair. K-PAK products work synergistically to rebuild, reconstruct, strengthen and protect damaged hair!

I love JOICO’s new line, K-PAK Color Therapy. It’s one of the better shampoo/conditioner lines I’ve tried for color treated hair! Being summer, my hair is constantly taking a beating! Summer sun, chlorine, you name it! This collection helps keep my hair healthy and looking amazing. I am so happy to have found it!

Protect Hair Color with JOICO’s K-PAK Color Therapy Collection

A dual-benefit system that strengthens strands while doubling the life of color’s vibrancy makes this the ultimate summer care essential. The deep-conditioning and hair reconstruction duo contains the revolutionary QuadraBond Peptide Complex. This complex resurfaces and reconstructs hair to ensure that damaged strands maintain color intensity twice as long when compared to ordinary shampoo and conditioner. At the same time, even the weakest, most fragile or structurally impaired hair feels softer, silkier and more manageable, and looks shinier and healthier.

  • K-PAK Color Therapy Shampoo ($13.95): Gently cleanses while enhancing elasticity, strength, color vibrancy and shine. The rich lather won’t disrupt the surface B-Layer, so color molecules are discouraged from escaping.
  • K-PAK Color Therapy Conditioner ($15.95): This daily formula fortifies, reconstructs and strengthens as it protects color integrity. It calms surface disruptions, and helps smooth, detangle and eliminate frizz.