Archive: John Frieda

Lauren Conrad Joins John Frieda Hair Care in NYC to Celebrate Beach Blonde Launch

Celebs Attend Beach Party in NYC to Celebrate the Re-Launch of John Frieda Beach Blonde Collection

Last night, John Frieda® Hair Care hosted a beach party in New York City to honor the return of its Beach Blonde™ Collection. Iconic blonde Lauren Conrad served as Creative Director and a slew of celebrities including Lo Bosworth, AnnaSophia Robb, Martha Hunt, Charlotte McKinney, and Olivia Culpo were in attendance.

Guests relaxed on beach loungers while sipping on summer themed cocktails and lobster rolls served from a John Frieda® food truck. DJ Jilly Hendrix played tunes all night while invitees posed in front of a custom sand sculpture and uploaded GIFS of their beachy hair styles from the custom photo booth.

John Frieda® recently introduced the return of its new and improved Beach Blonde™ Collection –a complete four product arsenal that allows women everywhere to achieve that effortless, beachy-worthy hair, year round.

Celebs Attend Beach Party in NYC to Celebrate the Re-Launch of John Frieda Beach Blonde Collection



Yes, it’s official. Your Beach Blonde™ favorites are back on shelves. The JOHN FRIEDA® Hair Care Experts, the first to bring you innovative products for that “beachy” style years ago, couldn’t ignore your demands. So say hello, once again, to wondrous windswept waves, brighter, beachier texture and ocean-fresh scents—all year round.

Check out the John Frieda Beach Blonde at your local drugstore or online at

Get the Look: Reese Witherspoon at the ‘Wild’ premiere!

We’ve got all the details about how to get the hairstyle that celebrity hairstylist Adir Abergel created for Reese Witherspoon at the Wild premiere in Los Angeles.

THE LOOK: Modern yet classic – accented with a 60’s inspired heavy side swept bangs and a simple chic bun


· To begin, Abergel created a very deep side part on towel dried hair and applied John Frieda Frizz Ease Nourishing Oil Elixir to create beautiful shine and pliability.

· Next, he applied John Frieda Luxurious Volume Root Booster Blow Dry Lotion from the roots through mid shaft to create volume.

· Then, he blow dried the hair smooth with a round brush creating side swept bangs for a 60’s feel.

· Once the hair was dry, he took a fine tooth comb and teased the crown making sure to smooth it with a paddle brush. Once the shape was achieved, he locked it in by spraying John Frieda Luxurious Volume All-Day Hold Hairspray.

· He tamed any fly aways by rubbing a dime size amount of John Frieda Frizz Ease Secret Weapon Touch-Up Crème and running it through the hair.

· Abergel then pulled the hair into a low ponytail staying about 4” above the nape of the neck and secured it with an elastic. He then twisted the hair into an “S” shape knot and pinned it in place.

· To finish, he sprayed John Frieda Luxurious Volume All-Day Hold Hairspray to set the look.

Have any of you read this book? I know Erin has and she loved it. I’m about 100 pages in, and I don’t want to put it down! What a story!

John Freida’s Styling Tools by Conair – are amazing!


The perfect curl varies with hair length, texture, and personal style! With John Frieda Styling Tools by Conair you can create your perfect wave for any desired look! John Frieda Styling Tools Tight Curls, Volume Curls, and Loose Curls are each innovative stylers that feature exclusive ionic frizz-fighting technology and true ceramic heat with LCD temperature control and auto-shut off. They are made with scratch resistant ceramic titanium barrels, John Frieda’s top of the line tools are the ultimate in professional heat styling. Take your pick!

John Frieda Styling Tools by Conair Tight Curls 1-inch Barrel: Tight, bouncy curls are best achieved with a smaller curling iron like a 1-inch barrel model. Price:$29.99

2.       John Frieda Styling Tools by Conair Loose Curls 1¼-inch Barrel: Wild, loose curls come from a curling iron with a larger barrel. Price:$29.99

3.       John Frieda Styling Tools by Conair Volume Curls 1 ½-inch Barrel: Create voluminous waves with a 1½-inch curling iron Price:$32.99

I love the 1 1/2 inch barrel Styling Tool. It is perfect! It makes the most perfect, soft curls ever!

I find it so much easier to use than the curling wand. That thing always burns my fingers! This is so easy to use- and gives amazing, soft curls!



John Frieda Sheer Blonde: Keep Up With Your Blonde Campaign


Blonde icon Lauren Conrad joins John Frieda® Sheer Blonde® Hair Care to kick off their Keep Up With Your Blonde Campaign, a program that empowers blondes to maintain their best colour with a regimen of expert care to keep their blonde hair its lightest and brightest, and to celebrate the bold confidence that accompanies that fresh colour.

“Being a blonde is a part of who I am,” explains Conrad. “As someone who lives in California, it takes work to keep my colour light and bright. I use the Sheer Blonde® collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love,” says Conrad.


Conrad will be guest blogging this month on She will also share how she keeps up with her own signature blonde with a how to video that you can view here: and on the John Frieda® Hair Care website.

Being blonde will have even more benefits: from June 9th through July 9th, when you pick up some of your favorite Sheer Blonde® products and prove your purchase with a receipt, you can claim (or redeem) an offer to receive a beauty reward, while supplies last. Details are available at