Archive: Jimmy Choo

Nicole Kidman signs with Jimmy Choo

Nicole Kidman has just signed on to star in Jimmy Choo’s upcoming fall campaign, which will be shot by Mikael Jansson!

The shoe company said the campaign has a “cinematic feel that hints at the power and seduction of the Jimmy Choo woman.”

It is slated to break in the August editions of titles including British and American Vogue and Harper’s Bazaar, Vanity Fair, Elle, and W.

The campaign is Sandra Choi’s first as sole creative director of the company.

“Nicole is one of the finest actresses in the world,” said Choi. “I knew [she] could convey the empowered glamour of the brand. But she is also so nuanced and refined; she brings an attitude of defiance, strength, sensuality and elegance.”

Kidman said she has always loved fashion, “and often use it as a way to get into character.”

The actress is part of the eight-person jury of the Cannes film festival, which opens Wednesday and runs through May 26.

Can’t wait to see the ads!

Source

After 15 years in the shoe business, Jimmy Choo launches its first fragrance!

According to Stylist, the Jimmy Choo is launching their first fragrance, to be sold exclusively at Saks Fifth Avenue starting January 15th.

The fragrance will be called Jimmy Choo.

“We’ve transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us,” Tamara Mellon, co-founder and chief creative officer of Jimmy Choo, told WWD at a London event to launch the fragrance. “Fragrance is such an important accessory for women — I think it will have a very broad reach. Our customer is every woman.”

The juice, three years in the making, was created by Olivier Polge of International Flavors & Fragrances, and it’s a fruity chypre with green top notes, as well as exotic tiger orchid, sweet toffee and Indonesian patchouli notes.

“You have to — fragrance is something that’s very… personal,” said Mellon, to a room full of beauty editors at the New York launch event, where she revealed that her favorites as a teenager included Opium and Anaïs Anaïs. “I love the smell of green fresh notes, they’re in the top notes of our fragrance. I like things that are sensual, so that’s how we came in with the patchouli.”

“We wanted to create something that was an object of desire, that you would be proud to have on show,” said Mellon of the Murano-glass-inspired perfume bottle. She has a history of using the Italian material for chandeliers in some of the first Jimmy Choo stores.

More info at the source!

FIRST LOOK! Check out Jimmy Choo’s new fragrance!

Tamara Mellon, the socialite and scene queen behind haute shoe and accessories line Jimmy Choo, signed a perfume deal with Inter Parfums three years ago now, saying at the time, “It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe.”

Can’t wait to smell it!