Jennifer Lopez is the new face of Tous Jewelry. The American Idol judge models a variety of ethnic gear adorned with sparkling jewels. The photos, which were given to Style Watch, are part of a series she shot for the 90-year-old Spanish company.

Lopez was announced as the new face of Tous last month, chosen for her genuineness and charisma, according to the line’s president, Salvador Tous. “[She's] a great illustration of our brand.” (Kylie Minogue previously modeled for the company.) The singer-actress obviously had a lot of fun in her new role, too; some outtakes depict a beaming Lopez with her arm around Madame Tous, who helps design the gems. Many of the pieces Lopez sports in her photos (including the brand’s iconic bears) are available on tous-shop.com now — perhaps we’ll see her wearing some on Idol soon?

Lookin hot!

Jennifer Lopez looks stunning in her latest L’Oreal ad for L’Oreal Infallible lip color. Jennifer has also appeared in ads for L’Oreal’s EverSleek hair care products.

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Jennifer Lopez has been named the first-ever global brand ambassador for Venus razors — and UsMagazine.com has the very first look at a pic from the sensuous new campaign, in which Lopez, 41, flaunts her world-famous legs by the beach.

As part of the Venus partnership — to be announced Wednesday at NYC’s Radio City Music Hall, with Lopez on hand — the star has recorded her own rendition of the classic pop hit “Venus.”

The mom, singer, designer and icon will also help launch the Venus Goddess Fund for Education, which supports female empowerment through education and benefitting organizations like CARE International, the Step Up Women’s Network and Lopez’s own Maribel Foundation.

Lopez’s print and TV ads for Venus will debut this month. Her incredible cover of “Venus” is set to debut on gillettevenus.com on Wednesday.

Aside from judging “American Idol,” Jennifer Lopez can simply look beautiful as the newest face of L’Oreal Paris.

The brand has announced that Lopez will be its newest global brand ambassador, joining a roster of spokespeople that includes Mila Jovovich, Patrick Dempsey, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, Freida Pinto and Gerard Butler.

Lopez will be a spokesperson for the new Feria Color line of home care color, and will appear in a TV and print campaign that launches January 25 alongside Jovovich.

This is the second major branding deal for Lopez in less than a month. On November 18, she and hubby Marc Anthony announced the launch of his and hers lifestyle brands for Kohl’s Department stores.

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Jennifer Lopez: A Hollywood icon

AUTHENTIC charm
True SOPHISTICATION
Abounding CONFIDENCE

With the spotlight on,
The power of glamour,
The allure of beauty &
The dream of love light up the screen.
Jennifer steps front and center once again.

Lights. Camera. Passion

Nice little poem. (Came with the press release, I had nothing to do with it.)

A showstopper, this starlet reflects the elegantly extravagant, luxurious side of Jennifer Lopez. Surging with sparkling, juicy top notes, Love & Glamour lingers with a sexy bouquet of floral mid notes before wrapping you up in a smoldering musky dry down.

Top Notes: Italian Mandarin, Guava, Nectarine Pulp
Mid Notes: Waterlily, Cocount Orchid, Orange Flower Absolute, Jasmine Petals
Base Notes: Sandalwood, Sensual Musk, Sleek Amber

See Jennifer’s new ad – and more about the fragrance after the jump! More »

Enjoy the feeling of warm sand on skin, Bask in the glow of the hot summer sun.

The Fragrance – Floral Fruity Sensual
A tropical fusion of ruby red grapefruit, pineapple juice, and cassis sorbet, juicy and sweet. A kiss of beach flowers, orange flower, water lily, and passion flower, lush and sensual. A warm breeze of sheer amber, cashmere wood, and hot sand glides over skin, sexy and sultry.

Notes:
Tropical Top: Ruby red grapefruit, pineapple juice, cassis sorbet
Floral Heart: Sultry beach flower, orange flower, water lily, passion flower
Sexy Base: Sheer amber, hot sand, cashmere wood, skin musk

The Bottle:
Same sensual curves. Smooth, frosted glass. Splashed with with a soft gradient palette of burnt orange, sandy yellow, and crisp mossy green. Jennifer’s personal touch – a wearable seashell charm bracelet.

The Carton:
The carton features a textured paper treatment mimicking soft sand grooves created from rippling waves. Washed in natural hues of warm browns, oranges, yellows, and greens, the carton is the perfect compliment to the captivating bottle.

The Advertising:
Peter Lindbergh has captured Jennifer as a goddess of sensuality, no longer bathing in her glow, but basking in it. Shot in the tropical paradise of Islamorada, Florida, the advertising conveys the radiating energy, free spiritedness, and sheer sexiness of a woman.

The Collection
Eau de toilette spray: SRP $59.50 / 3.4 oz /  100 mL
Sensual body lotion: SRP $27.50 / 6.7 oz / 200 mL

Available March 2009 at Macys, www.macys.com