Living Proof announced last week it is joining creative forces with Jennifer Aniston as she becomes a co-owner and hair care spokesperson in the ground-breaking company. Living Proof was founded by Dr. Robert Langer, Institute Professor of MIT and by Jon Flint and Amir Nashat of Polaris Venture Partners, a leading venture capital firm that supports the translation of scientific discoveries into meaningful products. Living Proof has distinguished itself by attracting world class scientists and utilizing advanced scientific technologies that originated from MIT to solve women’s toughest beauty problems.
Ms. Aniston will actively help build the Living Proof hair care business using her understanding of what drives our culture and hair trends today. Her role will involve hair care brand development and creative marketing direction for Living Proof’s hair products as well as collaboration with our leading stylists and scientists on new hair care product ideas.
Aniston explains her decision to partner with Living Proof: “What caught my attention about Living Proof is the company’s unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results. I’ve tried so many hair care products,” says Aniston. “Over the years, my hair has been subjected to everything…blow dryers, flatirons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world.”
For more information, visit http://www.livingproof.com.