“because everything we put in and on our bodies must be nutritious and safe,”
–Horst Rechelbacher, Founder of Intelligent Nutrients
Horst Rechelbacher announced the launch of his new certified organic health and beauty brand, Intelligent Nutrients, at a press event in New York City. The health and beauty lifestyle brand, Intelligent Nutrients, was unveiled to the press and beauty industry and includes more than twenty SKUs for launch. The launch collection includes certified organic aromatics, certified organic scalp and hair care, certified organic hair styling, certified organic total body cleanser, certified organic lip delivery nutrition ™ , and the heart of the line—Intellimune ™ —an internal/external certified organic super antioxidant seed oil blend and tablets. This is the first phase of an entire lifestyle brand with future products to include skin care, body care, maternal/baby care, love therapy, pet care and INvironmental products for the home.
“We’ve created something that has not been done before with Intelligent Nutrients. We’ve merged food science and cosmetic chemistry to create a new paradigm in beauty. We called it Nutritional Chemistry—it’s based on using only certified organic food-derived ingredients—substances the body recognizes and readily assimilates as nutrients in the body,” said Horst Rechelbacher, founder of the company.
“At Intelligent Nutrients each product is formulated for both performance and safety -our belief is that what we put on our
bodies should be as safe and nutritious as what goes into our bodies. It’s my personal mission to change the outdated
chemistry which is used in personal care products. And rather than just talk about what’s wrong, I decided to show the
industry that beauty can be done differently—responsibly and safely—without compromising performance,” explains
Because our bodies absorb toxins and chemicals in the air we breathe and in the products we use every day, Intelligent
Nutrients intends to educate consumers regarding the truth about ingredients. “Not all manufacturers are coming clean. In
fact, greenwashing has become an epidemic within the beauty industry. Our commitment is not only to tell the truth, but
to educate consumers and the industry alike about organics, as well as the risks associated with many harmful ingredients
commonly used in beauty products,” explains Melissa Christenson, President of Intelligent Nutrients.
NEW Product INtelligence:
The launch collection includes aromatics, hair and scalp care, styling, body cleanser and lip balm—all certified organic to the
highest standards, as well as the anti-aging, anti-oxidant powerhouse seed oil complex—Intellimune, also certified organic.
“When you look at current beauty products and their most potent active ingredients—you’ll see that most are derived from
food sources—from Omega-3, to lycopene, to fruit acids and antioxidants. We‘ve taken this chemistry and raised the bar on
cosmetic science by using the purest form of the food-derived ingredients to ensure safety, industry organic certification and authenticity — and most important—performance,” explains Christenson.
All IN products are free of the suspect ingredients commonly used in beauty products today, including sulfates, petrochemicals, plastics, phthalates, parabens, formaldehyde donors, heavy metals, silicone, mineral oil, petrolatum and 1,4 dioxane.
Intelligent Nutrients Launch Products Overview:
Certified Organic Intellimune™:
Intellimune ™ Oil and Tablets—USDA certified organic nutraceutical supplements– offer a super potent amount of antioxidants in a single serving. Both are made from thousands of certified organic fruit and herb seeds chosen for their extremely high antioxidant properties and blended for a synergistically higher health potential. Cold-pressed without chemicals or heat for integrity, efficacy, safety and purity. The unprecedented levels of immune-boosting antioxidants in Intellimune help prevent premature aging and help combat oxidative stress.
Each teaspoon of Intellimune ™ oil delivers the oil antioxidant equivalent of eating 10 pounds of grapes, raspberries or
Intelligent Nutrients feels so strongly about the value of Intellimune ™ , this powerful blend has been added into every hair, skin and body care product.
Organic black cumin (nigella sativa) seed: Used for centuries in the Middle East. Black cumin oil is well known for its
immune strengthening properties; exceptionally high in antioxidants.
Organic red grape (vitis vinifera) seed: High in linoleic acid, Vitamin E and the antioxidant proanthrocyanidin. Its oil is
Organic pumpkin (curcubita pepo) seed: Highly nutritious. Contains Omega 3 and Omega 6 essential fatty acids.
Organic red raspberry (rubus idaeus) seed: Its oil is very low in saturated fat. Is a good source of polyunsaturated fats
including Omega 3 fatty acids and antioxidants including tocopherols and tocotrienols.
Organic cranberry (punica granatum) seed: A rich source of fatty acids and antioxidants including Vitamin E in the form of
alpha and gamma tocopherols.