Archive: H&M

PICS: Lana del Rey poses for H&M!

26-year-old Lana del Rey has had quite a year! Since dropping her debut album in January, the singer has shot into stardom.

The singer was picked by H&M to appear in their fall ads. The campaign, which launches in September, shows their new collection – which they hope will “inspire” their customers.

Chloe Bowers, H&M PR Manager, said: ‘We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice.

‘We think she shows our fall fashion in a very inspiring way.’

Lana will star in Press ads and a commercial for the brand, which reported a 20 per cent rise in quarterly profits following ‘very strong sales’ of its spring collection.

Director Johan Renck came up with the idea that Lana should record the song ‘Blue Velvet’ for the commercial.

The theme of the campaign is a modern and feminine woman with a soft attitude.

Curves and waist are important in autumn’s silhouette, with a focus on knitwear and tweed, the store says.

Colours include powder tones and accessories in wine red.

‘The mood is very LA noir,’ Donald Schneider, H&M’s creative director, told WWD.

I’m torn on these ads. I love the clothes, and even the pictures, but I’m not sure how I feel about Lana as the model. Ok, maybe it’s just her hair I’m not so sure about.

What do you guys think?

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Check out David Beckham’s new H&M Underwear ad!

I know this has nothing to do with Making HER Up, but hey… sue me.

Thank you, 2012, for this post-Christmas gift: a new David Beckham underwear ad.

David Beckham poses in H&M’s new ad, which promotes his new H&M bodywear line. I mean who better to promote his line of boxers – than the man himself!

Ok now back to your regularly scheduled girlie posts.

FIRST LOOK! ‘The Girl with the Dragon Tattoo’ Collection to Hit H&M!

H&M has teamed up with ‘The Girl With the Dragon Tattoo’s’ costume designer, Trish Summerville, to create a line based on the best selling book’s main character, Lisbeth Salander.

The 30-piece collection will hit stores on December 14, just a week before the movie opens in the US!

“We put a lot of aged-in washes and finishes, which goes along the lines of the Salander character,” Summerville tells WWD. “In the film, her clothes are quite extreme. They’re really worn down, they’re dirty. So for us, it was taking that kind of concept and giving it more of a realistic feel.”

That’s where H&M came in: the company’s division designer, Anna Norling, tells WWD that her team worked to make Salander’s gear more flattering and feminine. “The collection wouldn’t have looked as it does without H&M because we added the fashion point of view,” she explains.

The line, Summerville’s first, is based on actress Rooney Mara‘s wardrobe from the film, and includes $3.95 tribal-style earrings, a $199 leather jacket, hoodies for $29.95 and lace-up boots for $59.95. There are also T-shirts stamped with Swedish proverbs — used on posters for the film — and a hand-painted design that blends the Swedish and American flags, a look first created for Mara’s February W magazine shoot.

Not surprisingly, the collection received a positive response from Mara and the film’s director, David Fincher. “It’s nice to get her blessing and David’s blessing, and once I showed them the pieces, they were really excited,” Summerville says. “We placed an order for Rooney so she can have one of each thing.”

Perhaps the success will lead to a second run; though Summerville says she’s still waiting to find out if she’ll work on the next film in the series, The Girl Who Played with Fire, she says she’d happily design another Salander line for H&M — or a men’s collection based on Daniel Craig‘s character, Mikael Blomkvist.

What do you think? Love the idea – or hate it?

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