Beyonce is looking good! The singer shows off her amazing body in the new H&M Summer campaign, wearing the brand’s newest looks!

The 31-year-old singer shows off her post-baby body in the new pics, including the one above. Wow!

Beyoncé said of the campaign: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

Want more pics? Plenty more after the jump! More »

Johnny Depp’s former partner Vanessa Paradis has just landed a great gig as a model for H&M!

The actress was tapped to be the face of it’s Conscious collection, the “exclusive” eco-friendly line already seen on actresses such as Amanda Seyfriend and Michelle Williams.

It’s not Vanessa’s first time as a model. She’s also the face of Chanel’s Coco perfume and Rouge Coco lipstick. “I like being part of something like the Conscious collection at H&M,” the 40-year-old said. “I try my best to shop consciously, and vintage is very much part of my wardrobe.”

There’s also a video for the campaign, showing Vanessa behind the scenes.

The new collection will hit H&M stores in March!

One of music’s biggest stars of 2012 was recently named the face of H&M for Fall 2012!

Lana Del Ray’s full campaign was released yesterday, with another Winter 2012-2013 set coming soon!

In the print advertisements shot by Inez van Lamsweerde and Vinoodh Matadin, the singer wears some of the retailer’s coziest clothes for the season, including a plush pink angora sweater, tough tweed biker jacket, and a snug tweed dress with faux leather trimming. Be on the lookout as Del Rey will also be featured in a music video for the Bobby Vinton classic, “Blue Velvet” that will debut in mid-September with edited versions used as the store’s TV commercials.

The music video will premiere September 19th on HM.com with the print ads appearing in October issues of our favorite fashion magazines nationwide.

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26-year-old Lana del Rey has had quite a year! Since dropping her debut album in January, the singer has shot into stardom.

The singer was picked by H&M to appear in their fall ads. The campaign, which launches in September, shows their new collection – which they hope will “inspire” their customers.

Chloe Bowers, H&M PR Manager, said: ‘We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice.

‘We think she shows our fall fashion in a very inspiring way.’

Lana will star in Press ads and a commercial for the brand, which reported a 20 per cent rise in quarterly profits following ‘very strong sales’ of its spring collection.

Director Johan Renck came up with the idea that Lana should record the song ‘Blue Velvet’ for the commercial.

The theme of the campaign is a modern and feminine woman with a soft attitude.

Curves and waist are important in autumn’s silhouette, with a focus on knitwear and tweed, the store says.

Colours include powder tones and accessories in wine red.

‘The mood is very LA noir,’ Donald Schneider, H&M’s creative director, told WWD.

I’m torn on these ads. I love the clothes, and even the pictures, but I’m not sure how I feel about Lana as the model. Ok, maybe it’s just her hair I’m not so sure about.

What do you guys think?

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I know this has nothing to do with Making HER Up, but hey… sue me.

Thank you, 2012, for this post-Christmas gift: a new David Beckham underwear ad.

David Beckham poses in H&M’s new ad, which promotes his new H&M bodywear line. I mean who better to promote his line of boxers – than the man himself!

Ok now back to your regularly scheduled girlie posts.

H&M has teamed up with ‘The Girl With the Dragon Tattoo’s’ costume designer, Trish Summerville, to create a line based on the best selling book’s main character, Lisbeth Salander.

The 30-piece collection will hit stores on December 14, just a week before the movie opens in the US!

“We put a lot of aged-in washes and finishes, which goes along the lines of the Salander character,” Summerville tells WWD. “In the film, her clothes are quite extreme. They’re really worn down, they’re dirty. So for us, it was taking that kind of concept and giving it more of a realistic feel.”

That’s where H&M came in: the company’s division designer, Anna Norling, tells WWD that her team worked to make Salander’s gear more flattering and feminine. “The collection wouldn’t have looked as it does without H&M because we added the fashion point of view,” she explains.

The line, Summerville’s first, is based on actress Rooney Mara‘s wardrobe from the film, and includes $3.95 tribal-style earrings, a $199 leather jacket, hoodies for $29.95 and lace-up boots for $59.95. There are also T-shirts stamped with Swedish proverbs — used on posters for the film — and a hand-painted design that blends the Swedish and American flags, a look first created for Mara’s February W magazine shoot.

Not surprisingly, the collection received a positive response from Mara and the film’s director, David Fincher. “It’s nice to get her blessing and David’s blessing, and once I showed them the pieces, they were really excited,” Summerville says. “We placed an order for Rooney so she can have one of each thing.”

Perhaps the success will lead to a second run; though Summerville says she’s still waiting to find out if she’ll work on the next film in the series, The Girl Who Played with Fire, she says she’d happily design another Salander line for H&M — or a men’s collection based on Daniel Craig‘s character, Mikael Blomkvist.

What do you think? Love the idea – or hate it?

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