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AminoGenesis Introduces Wrinkle Arrest
New Anti-Aging Day Cream with SPF 18 Wins American Academy of Dermatology Seal of Recognition
AminoGenesis, known best for their advanced amino acid skincare products, is introducing their newest creation, Wrinkle Arrest, which has earned the AAD SEAL OF RECOGNITION® from the American Academy of Dermatology for its sun-protection benefit.
Wrinkle Arrest is a new moisturizing day cream with SPF 18 and broad spectrum sun protection. Wrinkle Arrest contains the groundbreaking AminoGenesis DermaScyne formula which helps reduce the appearance of fine lines, wrinkles, discoloration and other signs of aging. These precursors help support proteins like collagen and elastin as well as many other key proteins found in the skin. Price: $59
According to AminoGenesis founder Ron Cummings, “We applaud the American Academy of Dermatology (AAD) and its commitment to leading the charge to reduce the incidence of and mortality from skin cancer. Protecting the skin from the ultraviolet A (UVA) and ultraviolet B (UVB) rays of the sun not only helps reduce your risk of skin cancer, but also helps prevent premature aging, including wrinkles.”
Ron notes that the consumer has no real way of knowing how effective various sunscreen products are at protecting the skin. The SPF (sun protection factor) of a product only refers to the UVB spectrum of ultraviolet light. UVA also damages the skin. At this time, the U.S. Food and Drug Administration (FDA) do not have specific guidance for the industry regarding the UVA protection of sunscreens. For this reason, the claim of broad-spectrum protection (meaning protection against both UVA and UVB rays) actually may be very misleading to the consumer.
About the AAD REAL OF RECOGNITION
In a further effort to emphasize the importance of proper sun protection and to help reduce the incidence of skin cancer, the American Academy of Dermatology introduced the AAD SEAL OF RECOGNITION. The AAD SEAL OF RECOGNITION is designed to help consumers choose products that will provide the sun protection recommended by dermatologists, including broad-spectrum sunscreens with a Sun Protection Factor (SPF) of 15 or higher.
For a product to receive the AAD SEAL OF RECOGNITION, it must meet the following criteria:
* Sun Protection Factor (SPF) of 15 or higher
* Evidence of broad-spectrum protection (protects against UVA and UVB rays) as evidenced by the critical wavelength method and in vivo testing using the Persistent Pigment Darkening method
* Evidence of product stability
* Absence of photo toxicity
* Complies with United States Food and Drug Administration (FDA) Sunscreen Monograph
Before granting the use of the AAD SEAL OF RECOGNITION to a product, the Academy’s Melanoma/Skin Cancer Committee of dermatologists reviews each application and the corresponding documentation to ensure the product meets the program criteria. Products applying for the AAD SEAL OF RECOGNITION must submit extensive formulation and scientific testing data. Once approved, the product will display the following statement: “The American Academy of Dermatology recognizes this product for its sun-protection benefit.”
healthDropz: Beverage Booster
healthDropz is available in three blends (Energy, Focus and Green Tea Antioxidants), each providing a precise, highly concentrated mix of vitamins, herbs or select natural ingredients. Simply add six healthDropz to 8 oz water of water or any beverage. No mixing necessary. A 90 serving bottle of healthDropz (0.9 fl oz) retails for $8.99. The bottle is small and convenient to carry, about the size of a lipstick.
healthDropz Energy: The Kick Without the Can
According to Lane, “today’s energy drinks are creating a generation of caffeine and sugar addicts.” Unlike other specialty beverages, healthDropz Energy is not a caffeine laden formula. Instead, the secret in these drops is small amounts of caffeine, the amino acid taurine and lots of B vitamins, especially B12. B vitamins are used by our bodies to create glucose into energy. The lack in vitamin B12 can cause people to be sluggish, which is why healthDropz Energy rates over 6,000% percent of the recommended Daily Value of B12 per serving. Because healthDropz Energy is sugar-free, there is no potential for a sugar crash.
healthDropz Focus: A Difference in Minutes
Today’s bottled Focus drinks add small amounts of a 1-2 special ingredients. healthDropz Focus is a fast-acting blend combining vitamin B6 with four scientifically tested, brain support nutrients, rhodiola rosea, DMAE, huperzine A (an extract from Chinese club moss) and citcoline. In as little as 10 minutes healthDropz Focus users have noted benefits. “We knew healthDropz Focus was a powerful natural formula, but we did not anticipate so many people reporting its benefits so quickly,” says Lane. healthDropz Focus may be a good option to supplements as well. Unlike the Omega-3 brain supplements which have a fishy after-taste, healthDropz Focus adds no flavor to a glass of water.
healthDropz Green Tea: A Drop Full of Antioxidants
Everyone is talking about the miraculous powers of green tea antioxidants. The active antioxidants of green tea are called polyphenols, the most powerful of which is ECGC (epigallocatechin gallate). Unfortunately, avid tea drinkers are constantly brewing pot after pot of green tea for the desired six cups a day. healthDropz Green Tea is an easy solution; providing a full cup of green tea polyphenols in just six drops. Importantly, about half of these polphenols are ECGC. Cut six cups into three, by adding six healthDropz to each cup of green tea. Or add green tea benefits to any drink, without adding flavor. healthDropz Green Tea has none of the added sugar or sweeteners of bottled green tea nor the strong bitter after-taste of green tea extracts.