Katy Perry is the face of styling brand ghd, maker of straightening irons, curling irons and other hair products.

Perry’s latest shoot for the company’s Scarlet Collection — her first came back in April — debuted with Perry playing the part of Snow White and the apple-bearing Evil Queen (although the latter look more like Dita Von Teese than the craggy old villain we remember from the Disney movie).

Shot by David LaChapelle, the pics are quintessentially Katy, with all the sass and dramatic makeup you’d expect from the star.

What do you think of her new ads? Love them or hate them?

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Liv Tyler has just been announced as the new spokesperson for Pantene.

The ‘Lord of the Rings’ actress – who has been the face of Givenchy since 2003 – will front the campaign for the hair care brand’s ‘Repair and Protect’ range and says she has been a fan of their products for some time.

She said: “I’m really excited about working with Pantene on this new project, especially as I did a Pantene ad back in 1996 when I was 19. I’ve tried lots of different hair care brands over the years, but Pantene is my favourite as it always leaves my hair looking and feeling really healthy.”

Liv – whose mother is model Bebe Buell – has previously revealed she often takes beauty advice from her father Aerosmith frontman Steven Tyler, and says he is full of useful tips.

The 34-year-old beauty said: “My father is full of great beauty advice, like wear your perfume in your belly button and on the soles of your feet so that it becomes part of you.

“My grandmother gives me major hope, my dad too because he hasn’t had any work done and looks amazing. He doesn’t have any wrinkles.”

PS: Let’s talk about Liv’s dress for a sec. What on earth was she thinking? She’s so gorgeous, why would she mess it up with this! Here she is attending the Givenchy Ready to Wear Spring/Summer 2012 show which took place during Paris Fashion Week in Paris.

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Damaged hair can be the biggest headache of all… product after product promising shiny, silky, celebrity-looking locks… and alas, the frizz reappears after you’ve slaved over your hair with dryers, iron, and serums – oh my! Is there an end to the madness? The answer is YES – with Intense RX – The Ionic Keratin Protein Restructuring Serum from Keratin Complex.

Finally the answer to all of our hair woes…this revolutionary product repairs damaged, over processed, highlighted, permed, straightened, or relaxed hair. Infused with 25% pure Keratin Protein, Intense Rx helps the hair to rebuild its tensile strength and elasticity while reducing breakage in only one treatment.

Through electrostatic penetration, Intense Rx clings to existing protein bonds, restructuring and rebuilding extremely damaged and chemically-compromised hair.

I’ve used this product – and out of all the Keratin Complex products I’ve tried – this is hands down my favorite. I use just a teeny amount every morning, and I can tell a difference in my hair – all day long!

You won’t be sorry you tried it! It’s awesome (and smells amazing!)

$41

Spray your way to clean, healthy hair with Keratin Complex Lock Launder Strengthening Dry Shampoo. This innovative mist immediately eliminates excess oil and residue on contact for refreshing tresses anytime. Perfect for travel, after work touch ups, or post-gym hair in need of a pick me up, this instant water-free fix utilizes a keratin-infused formula to strengthen strands without stripping essential moisture. Another bonus: the translucent solution provides a volume boost and luxurious texture that extends the time between shampoos or the life of your blow out.

LOCK LAUNDER STRENGTHENING DRY SHAMPOO contains a special blend of oil absorbing powders to extend the life of your blowout—no water needed. It eliminates residue and excess oil while refreshing hair and scalp. Keratin protein strengthens and restores elasticity to hair, leaving it stronger and full of volume. No white, powdery residue—just clean, fresh and healthy hair.

I love this product. I have never tried a dry-shampoo before, this was my first experience, and I loved it! I sprayed it on like I would hairspray, and it made my hair look like it had just been washed! Awesome product!

$25