Gwyneth Paltrow has a new beauty gig as the “creative inspiration” for Max Factor’s makeup artists. The Procter & Gamble Co.-owned makeup brand said Thursday that Paltrow will star in a six-month Max Factor campaign that launches in November, in which she’ll model looks created by the brand’s makeup artists to reflect the different aspects of her life.
The announcement comes hot on the heels of Paltrow signing as the ambassador for Hugo Boss’ new women’s fragrance, Boss Nuit Pour Femme, this summer. P&G also holds the license for Hugo Boss Fragrances, through its P&G Prestige arm. A spokeswoman for Max Factor said the firm’s relationship with Paltrow will be a “long-term” one. The upcoming campaign will span television spots, shot by Tom Munro, and a print campaign, lensed by Craig McDean, along with content on Max Factor’s Web site.
Pat McGrath, global creative design director for Max Factor, has curated the campaign. “I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth,” said McGrath. “These were to be inspired by her life and the different roles she has to play — model, actress, mother, singer.” McGrath then took those ideas and created seven different looks, which will appear in the campaign. Each look will be based around three “hero” Max Factor products.
The campaign will launch globally, with the exception of Japan and North America, where the Max Factor brand isn’t present.
Archive: Gwyneth Paltrow
Gwyneth Paltrow is a very busy woman. Between filming her third ‘Iron Man’ movie, keeping up with her website and newsletter, GOOP, she’s also married with two young children, 8 and 6. When she was asked recently if she thought she could have more children, she says she’s done!
On having more children: “I don’t know if I can go back to diapers. I don’t think so. I would love to, but I sort of feel like I don’t know if I can go back to diapers and things like that. I’m so past that, I think I may have missed the window. I think if maybe when Moses was three, I would have done it, or four even, but now he’s six and such a guy, I feel like I’m out of the baby phase. If it happens, it happens.”
Becoming a mom completed her: “I feel like motherhood has given me all my happiness and a real life: a husband, my children and everything that’s invested in that. Every woman is different, but for me that’s where I’ve gotten my real happiness.”
But she’s a less attentive mother in Los Angeles: “When I’m in LA, I’m always packing things in. I tend to be really busy – my doctors are out there, Apple’s orthodontist, that kind of thing. Plus, that’s where I focus on movie stuff and I see all my friends. It changes more – I tend not to spend all my time with the kids.”
She’s so stressed out and busy now: “I find that I get stressed out when I try to do too many things at once, and so I try not to. I feel very stressed out if I’m trying to cook and help the children with their homework and answer emails and talk to my lawyer or whatever. I feel really overwhelmed. So I try to just do things one at a time.”
She doesn’t mind aging — for now: “I like being older. It’s nice to really know yourself and feel relaxed. And I actually think I look better now than I did when I was 24, so I’m very comfortable with myself.”
I think she’s right about being more beautiful. I know a lot of people can’t really stand her, but I think she’s beautiful, and even more so over the last couple years!
As far as red carpet events go, the annual Costume Institute Gala at The Met in New York is the unrivaled pinnacle of fashion and beauty, the Oscars of the East Coast. At Monday night’s affair two of Hollywood’s most fashionable stars, Gwyneth Paltrow and Mary-Kate Olsen, showcased makeup looks by Hourglass Cosmetics as they ascended the famous steps of The Met Museum.
As a fashion force and celebrated co-designer of The Row, Mary-Kate Olsen implicitly understands the nuances of style. For the Met ball, and to play off her dramatic black dress and textural updo, “She wanted her makeup to look tonal, earthy and utterly feminine,” says makeup artist Molly R. Stern. “It’s very modern and matte. The secret to pulling it off is imbuing the cheeks with a spot of color.”
Skin: Molly first hydrated the skin with Natura Bisse C+C Vitamin Cream and primed with Hourglass Veil Mineral Primer to ensure the longevity of her makeup. She followed with Hourglass Veil Fluid Makeup in Ivory for light, sheer coverage and created a matte finish with Oxygen Mineral Powder #2.
Cheeks: To create contour and warmth in the cheeks, Molly first applied the bronze shade of Hourglass Illume Crème-To-Powder Bronzer Duo in Sunset to the base of the cheek bone. She then used Hourglass Aura Sheer Cheek Stain in Petal on the apples of the cheeks and blended the two products. “With a look as neutral as this you need to give the cheeks some life,” she says.
Eyes: Molly combined the two shades of Hourglass Visionaire Eye Shadow Duo in Gypsy with the taupe shade from Hourglass Vol. 6 Eye Shadow Palette to add depth and shadow to the eye crease and top and bottom lash line. For more intensity, she lined the inside of the upper lash line with Hourglass Calligraphy Liquid Eye Liner in Cognac, a chocolate shade. For an understated lash look, Molly applied Hourglass Film Noir Lash Lacquer to the bottom lashes only, leaving the top ones bare. “I wanted to subtly tint the lower lashes,” she says, explaining why she used the lash topcoat.
Lips: To create a berry stain, Molly pressed Hourglass Femme Rouge Velvet Crème Lipstick in Nocturnal, a plum wine shade, into the center of her top and bottom lip. “The goal was to make it look like she had been eating berries,” says Molly. She added, “Mary-Kate is an amazing collaborator who likes to push the boundaries.”
Makeup artist Emma Lovell drew inspiration from Gwyneth Paltrow’s dramatic Prada dress and her tight chignon when devising the star’s luminous look. “We focused on the eyes with a smoky, taupe-y 60s eye,” says the London-based Lovell. “It’s a modern riff on Twiggy, a little more dramatic than Gwyneth’s typical natural look, and with a focus on gorgeous, glowing skin.”
Skin: Emma primed the skin using the new Hourglass No. 28 Primer Serum, which infuses the complexion with 28 skin-softening ingredients as it prepares it for makeup. “I always aim to create radiant skin,” she says, “and No. 28 ensures a brilliant canvas.” She then followed with Hourglass Veil Fluid Makeup in No. 2 shade for a dewy complexion.
Cheeks: “Gwyneth was just in Mexico and got a little color so I wanted to highlight that,” she says. To do so Emma applied Hourglass Illume Crème-To-Powder Bronzer Duo in Sunset. “I used the bronze shade on the top of the cheekbones, underneath the cheekbones and on the temples—anywhere the sun would naturally hit.” She then used the blush shade on the apples of the cheeks and blended the two.
Eyes: Emma started by filling in the brows with MAC Eye Brow Pencil in Fling. She then used the taupe shade from the Hourglass Vol. 6 Eye Shadow Palette all over the socket and underneath the eyes, followed by Hourglass Calligraphy Liquid Eye Liner in Ebony. “Start from the center of the eye lid and draw outwards,” she says. After curling the lashes she applied multiple coats of Hourglass Film Noir Full Spectrum Mascara, focusing on the center of the lashes. “You’re aiming for a rounded effect—more Bambi-like than cat-eye,” she says. For extra drama she finished the eyes with a coat of Hourglass Film Noir Lash Lacquer.
Lips: Emma used Hourglass Femme Rouge Velvet Crème Lipstick in Fable, a light pink beige. She finished up by blending two shades of Hourglass Extreme Sheen High Shine Lip Gloss and applying it over the lipstick. “I wanted a vintage-y pink lip so I combined the Lush and Child shades,” she says.
Congratulations to our winner Jacqueline Parham!!! For those of you who didn’t win please enter the Borghese contest live right now.
Winner chose by random.org
MakeHerUp is so excited to host the Ultimate Gwyneth Paltrow Favorites Prize Pack! The lovely team at DermStore is sponsoring this amazing contest with $245 worth of must have products.
DermStore has over 620 brands and 22,000 skus, they offer free shipping on ever order, regardless of price or size,and provide 2 mystery samples in every order. Because they were founded by a dermatologist, they have an extensive selection of physician and spa based products that you can usually only get from your derm!
SkinCeuticals B5 Gel- “In the winter, when my skin gets dry, I use a combination of products from SkinCeuticals. A few drops of the Hydrating B5 Gel goes a long way in helping to keep my skin fully moisturized.”- OK! Weekly Nov, 2011
Butter London Nail Polish -“Butter London makes a line of “3 Free” polishes which are free from formaldehyde, toluene, and Dibutyl Phthalate (DBP)—three ingredients found in most nail lacquers.” From GOOP
Decleor Aromessence Iris Revitalizing Serum- “Lots of companies send face oil samples my way, and this one is one of the few that passes the test. Made of natural essentials and plant oils, it’s for the face and body, smells great, makes skin soft and yields a nice glow.” From GOOP
Nuxe Cleansing Water- “Nuxe Cleansing Water is great, basic cleanser”- from GOOP
Perricone No Foundation Foundation- “I discovered Dr. Perricone through a friend who gave me a few of his products to try. I got hooked on his No Foundation Foundation.”- from GOOP
MakeHerUp CONTEST: CONTEST CLOSED
- There will be 1 winner.
- Winners will win receive a prize pack worth $245 of Gwyneth Paltrow’s skincare favorites.
- To enter Like ”Dermstore” and MakeHerUp on Facebook and follow Dermstore on Twitter and tell us “What is your favorite Gwyneth Paltrow movie?” Then leave your name and email info in our comments.
- For extra entry check out the DermStore and tell us one product you would love to try.
- For extra entry tweet “Check out the amazing @Dermstore contest I entered on @MakeHerUp check it out here. (Leave a comment for each extra entry)
- Contest runs Monday, 02/13/12 to Wednesday, 02/22/12.
- US residents only
- After the winner has been announced, you will have 48 hours to respond.
I should say the Goop cleanse. Gwyenth Paltrow sent out her weekly newsletter on Tuesday, and this week’s letter was devoted to the cleanse she’s promoting. For $425 you can have a colon like Gwynnies!?
The basic premise of this cleanse is that by creating the right conditions, our bodies will begin to reset themselves naturally. How? By adding in nutritionally-beneficial foods and supplements, and removing the major toxins in our diet (inflammatory and processed foods).”
“Unlike most cleanses, the goop cleanse by Clean is designed to deliver results right now, while also inspiring long-term health changes. The cleanse will help give your digestive system a break and also improve energy levels by bringing in high-quality vitamins and nutrients. Best of all, because you’ll be eating during this program, you won’t be left feeling hungry or tired which is typical of most cleanses.”
“To date more than 50,000 people have successfully completed this cleanse. In fact, in 2009 when this cleanse was featured on goop, we sold out, and thousands ended up on our waiting list. I see that as a testament to how eager people are to feel better, and how effectively this cleanse works. I hope that after this experience we can add your name to that list.”
“I hope you are as enthusiastic about embarking on this journey as I am for you.”
How it Works
The cleanse arrives within a few days after purchase and consists of a tasty protein shake and several supplements that help digestion, rebuild beneficial bacteria, and eliminate toxins. For 21-days you’ll have a shake for breakfast, a solid meal for lunch from a list of foods Dr. Junger recommends, a shake for dinner and your Clean supplements throughout the day.
Clean has an excellent support team that is available to answer any questions you may have and help you out when you’re in need of some encouragement.
Before purchasing, be sure this is the right thing to do for you. Read up here and get to know the cleanse. If you have a medical condition or are at all unsure whether or not this is right for you, check with your doctor.
If you’ve decided you’d like to kick start your metabolism and get healthy in 2012, then you can purchase the goop Cleanse here.
Eating healthfully during the Cleanse
Before your cleanse arrives, take a few days to prepare by eating healthfully for breakfast, lunch and dinner. The Clean manual has a list of foods that you can include, so check out page 9. The Clean chefs, Frank Giglio and Jenny Nelson, have provided us with some great (and truly easy) recipes. Plus, we’ve provided a few ideas for what lunches to pack and what to order at a restaurant.
So are you a cleanse person? I’ve never tried one myself, but they’ve always intrigued me. Have you done a cleanse in the past? Which one have you tried? What did you think about it? Do tell!
Rich people problems.
In Gwyneth Paltrow’s latest Goop Newsletter, the Oscar-winner opened up that she cannot do her own makeup, and shares tips with how to do your own makeup.
Believe it or not, I am terrible at doing my own makeup. I’m decent at doing it for a friend, but when it comes to my own face, I never get it right. I have been wanting a step by step lesson for ages so I asked my London makeup artist, Emma Lovell, to show me how. One of my gorgeous school mum friends from my son Mosey’s class agreed to be the model (thank you, Kate!), and I learned so much. I hope it’s helpful for some of you!
She gives a really great tutorial for how to prep your skin before makeup, how to apply daytime makeup, and then how to transform that into evening makeup. Check out the tutorial here!
Gwyneth Paltrow recently opened up to OK! Magazine about plastic surgery. The 38-year-old actress, who looks absolutely amazing, looks this way – naturally. She hates the idea of plastic surgery, but she’s NOT opposed to all surgical help!
As a devotee of brutal Tracy Anderson workouts and super healthy food, we’d imagine Mrs. Chris Martin would do anything to keep her young body.
Alas, we were mistaken: cosmetic surgery, Paltrow told OK!, is “vanity.” The only body part she might operate on, she admits, are her breasts.
“Before I didn’t care about it. And I still refuse to use silicone, Botox or other of those gimmicks out of pure vanity,” the actress said. “But a breast correction after breast feeding — why not?”
She can say what she wants, but we don’t believe for a second that Gwyneth needs any part of her body altered. The star struck a pose on the September cover of Elle, looking fresh-faced (if not a tad serious) and slender as can be.
She told the magazine, “People come up to me and say, ‘I want to have two kids and wear a bathing suit and not feel terrible about myself. I see how hard you work and it makes me feel like I can do that too.’”
Whatever she’s doing – she needs to keep it up. She looks absolutely gorgeous!
Here’s the latest cover of Elle Magazine, and she looks fantastic!!