According to Copyranter,
BBDO Germany claims they placed “thousands” of these custom towels in parks and other public grassy areas all over Germany ahead of the summer season to prompt Deutschlanders to shave (and nick) their nether regions. The stunt just won the agency a Media Bronze Lion for “best use of ambient media, small scale.” Pretty clever.
What do you think of the towels? Are they clever – or just plain gross?
I think it’s pretty funny, but it doesn’t make me think “wow, I need to shave!”