Archive: GHD

Katy Perry Is STUNNING in the new GHD 2012 Campaign!

I love Katy Perry’s new ads for GHD, she is so stunning and I love that her personality shows. 

A GOOD HAIR DAY WITH KATY
Combine a world famous FASHION PHOTOGRAPHER with a GENIUS HAIR STYLIST, add international singing star and ghd brand ambassador KATY PERRYand leave in an LA STUDIO for two days. Introducing the new ghd 2012 CAMPAIGN.


When life’s a show and you’ve got one of the starring roles, being caught off guard isn’t usually an option, which is why our new 2012 campaign with Katy Perry is something quite special.
Captured in a series of candid black and white shots displaying a natural confidence, it’s a side of Katy Perry we don’t often get to see. The images were shot in LA at the end of Katy’s world tour by world-renowned fashion photographer Ellen Von Unwerth – famous for her sensual and feminine images of some of the world’s most beautiful women.
The campaign is all about showing the confidence that a good hair day can bring, and thanks to superstar session stylist Danilo there was a whole lot of good hair – Katy’s shown with a different style in each of the shots. All the hair looks are effortlessly beautiful and were styled with the range of ghd stylers, the new ghd air™ hairdryer, ghd brushes and ghd style products.
‘It’s a pleasure working with Katy,’ said Danilo. ‘She’s a young, vibrant artist who is really OK about being confident and seeing herself in different ways – extreme, vulnerable, kooky, sexy, expensive looking but playful. She’s a beautiful woman so it’s inspirational.’
Never one to shy away from a new look, Katy totally embraced her hair transformation, while the Glam Squad – her nails, make-up and wardrobe team – provided the finishing touches. Make-up was kept classically Katy, a graphic sweep of flicked black liner across her eye paired with polished skin and either a pretty pink or cherry lip, depending on the look. Wardrobe was chosen to reflect the various sets and props on the shoot and ranged from sophisticated evening dresses to playful prints and a crisp white shirt.
NOTES FROM THE SHOOT SET
LOCATION: LA
PHOTOGRAPHY: Ellen Von Unwerth
HAIR: Danilo
KATY’S GLAM SQUAD: Jake Bailey (make-up), Johnny Wujek (wardrobe), Kimmie Kyees (nails)
SOUNDTRACK: It was happy tunes all the way, think Donna Summer, Human League, The Jackson 5 and Frankie Beverly. Katy sang along to I can’t go for that by Hall & Oates while posing on set and specifically requested George Michael’s Freedom from the iPod – one of her favourites, apparently.
DURING DOWNTIME… Katy chilled in pink fluffy slippers.
BEST MOMENT: As the shoot wrapped it was champagne all round – Katy was the hostess and handed out glasses before the toast.

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Katy Perry transforms into a mermaid for ghd Air!

Here’s Katy Perry’s latest ghd shoot, to launch their first hair dryer ghd Air. She said of the mermaid-style shoot: “It was fun – I got to have purple hair which foreshadowed the real purple hair I had last fall”.

ShopStyle

Check out Katy Perry’s new Snow White inspired ads!

Katy Perry is the face of styling brand ghd, maker of straightening irons, curling irons and other hair products.

Perry’s latest shoot for the company’s Scarlet Collection — her first came back in April — debuted with Perry playing the part of Snow White and the apple-bearing Evil Queen (although the latter look more like Dita Von Teese than the craggy old villain we remember from the Disney movie).

Shot by David LaChapelle, the pics are quintessentially Katy, with all the sass and dramatic makeup you’d expect from the star.

What do you think of her new ads? Love them or hate them?

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Katy Perry looks Amazing in the new GHD Campaign.

NEW WAVE: Photo Courtesy of GHD/David LaChapelle

GLAMOUR: Photo Courtesy of GHD/David LaChapelle

BOHO: Photo Courtesy of GHD/David LaChapelle

We are proud to share ghd and Katy Perry’s photo shoot for the new multimedia global campaign. The first shoot was creatively conceived with ghd, Perry’s stylist Johnny Wujek and shot by world renowned photographer- David La Chapelle.

Quote from Katy on the partnership:
“I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I’m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!”

Quote for Paul Stoneham, Chief Executive Officer, ghd:
“Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognized as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd,” says Paul Stoneham, Chief Executive Officer, ghd.