Katy Perry is the face of styling brand ghd, maker of straightening irons, curling irons and other hair products.

Perry’s latest shoot for the company’s Scarlet Collection — her first came back in April — debuted with Perry playing the part of Snow White and the apple-bearing Evil Queen (although the latter look more like Dita Von Teese than the craggy old villain we remember from the Disney movie).

Shot by David LaChapelle, the pics are quintessentially Katy, with all the sass and dramatic makeup you’d expect from the star.

What do you think of her new ads? Love them or hate them?

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NEW WAVE: Photo Courtesy of GHD/David LaChapelle

GLAMOUR: Photo Courtesy of GHD/David LaChapelle

BOHO: Photo Courtesy of GHD/David LaChapelle

We are proud to share ghd and Katy Perry’s photo shoot for the new multimedia global campaign. The first shoot was creatively conceived with ghd, Perry’s stylist Johnny Wujek and shot by world renowned photographer- David La Chapelle.

Quote from Katy on the partnership:
“I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I’m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!”

Quote for Paul Stoneham, Chief Executive Officer, ghd:
“Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognized as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd,” says Paul Stoneham, Chief Executive Officer, ghd.

Popularity: 1% [?]

Fat Hair Lotion For All-Over Volume by GHD.

What it is:
A medium-hold volumizing, shine-enhancing, defining lotion with UVA protection – for all hair types.

What it is formulated to do:
Bodybuilding for hair, this revolutionary formula works like a mascara, plumping and thickening hair, while improving condition and shine. It also helps retain the hair’s moisture and elasticity when heat-styling. Soy protein improves the hair’s body and texture and adds a high-gloss sheen, while a blend of polymers add condition and volume, enhancing shine and manageability. Rayon microfibers increase body and texture and a ceramide-derived complex adds volume and shine while protecting against stress caused by chemical processes. It also acts as a smoother for the cuticles and improves cell cohesion along the hair shaft.

$25.00 – BUY IT HERE!

Popularity: 3% [?]

Thermal Protector For Normal-To-Fine Hair

Step 2 (Protect) treatment in GHD’s 4-step thermodynamics™ system: A lightweight thermal protector with UVA protection that’s specially formulated for normal to fine hair.

Deflects damage and absorbs heat, protecting the hair shaft during heat-styling. Macro-globules are released onto the hair to help repair and protect the cuticle to improve flexibility and elasticity. A great new product to protect your hair from the beating it takes from the summer sun.

$25.00 Buy it here.

Popularity: 2% [?]