Remember these ads? I posted them back in June when they were released by Marc Jacobs. The controversial ads are back in the public eye today, after the Advertising Standards Authority in the UK banned them, saying that while Dakota Fanning is over 16, the ads are overly sexual for a child.

Apparently the ad, which promotes Jacob’s fragrance ‘Oh Lola!’, was the subject of consumer complaints,  reports Telegraph.

The British Advertising Standards Authority has cracked down on the ad, which features a 17-year-old Fanning with an oversized bottle of the fragrance between her legs, after receiving complaints that the company was turning Fanning, a minor, into a sex object. Their statement:

“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.”The Guardian reports that Coty, who makes the fragrance, doesn’t have the same problems with the ads, because most readers of the magazines featuring the ads are 25 or older, and that the picture was “similar to many other edgy images in those magazines.” They also stated that the ad doesn’t show any “private body parts or sexual activity,” and defended the ad as “provoking, but not indecent.”

What do you think of the ad? Is it too much? Does it deserve to be banned?

Source

If you think for a couple seconds – you can guess it.

Know it?

Yes, that’s right - Lady Gaga is naming her debut fragrance after all her fans, ‘Monster’. She calls her fans Little Monsters, named an album The Fame Monster, a song called “Monster” and a tattoo of the word. So it’s no shock she went with this name.

Last year, she promised said scent would smell like “blood and semen.” The scent comes out next year – and looks like it’ll be up against Madonna’s debut fragrance, ‘Truth or Dare’.

Source

Madonna, with the help of her 15-year-old daughter Lourdes, successfully launched ‘Material Girl’, a clothing line for tweens and teens.

Now, the 53-year-old singer is looking to cash in on the older crowd. She and her partner, the Iconix Brand Group, are launching a new label called ‘Truth or Dare’. The new line will focus on an older audience, targeting women aged 27-50.

The ‘lifestyle brand’ is due to launch next year with a fragrance and accessories.

An image of the bottle was released today – a minimalist, hexagonal white bottle with gold cap and simple, geometric logo.

Shoes, handbags and lingerie are expected to follow.

Madonna said that she had been approached many times in the past to create her own brand, but only now was the timing right.

She told WWD: ‘Over the past several years, I have been approached countless times to create my own brand.

‘The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.’

Neil Cole, CEO of Iconix Brand Group, said that the success of Material Girl and Madonna’s star power indicate huge consumer demand for a second line.

He said: ‘The interest and excitement globally for brands developed by Madonna are significant.

‘After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence.’

Source

I didn’t think so…

But IF by chance you DO want to smell like a guidette, you’re about to get your chance!

Jersey Shore‘s fourth season may be over, but Nicole “Snooki” Polizzi is keeping busy—and not just with her GTL routine. This month, the pint-sized princess is launching Snooki, a perfume inspired by her favorite sweet treats like cupcakes, kiwi, and lychee ($45 at perfumania.com on November 25th). “It’s the kind of fragrance that makes you hungry for more,” she said. Catch Snooki when she launches the fragrance Thursday, November 10th on HSN.

Next.

Dolce & Gabbana just launched the latest iteration of their signature fragrance, The One Lace Edition.

Inspired by delicate lace, the scent is sultry and sophisticated: Sparkling bergamot and jasmine meld with notes of plum and mossy vetiver. The drydown is warm, intriguing and ultra-feminine.

The short film which was shot by Jean Baptiste Mondino (and inspired by Italian filmmakers like Federico Fellini), and shows behind-the-scenes footage of the designers working on set with lace, as well as the fashion house’s muse, Scarlett Johansson. The actress, decked out in ’60s era hair, cat-eye liner and a form-fitting lace dress, portrays a starlet being interviewed between takes.

I’m not a fan of the short film, to be honest. It looks like more of an SNL commercial (you know I’m right).

Dolce & Gabbana The One Lace Edition, $85, dolcegabbana.com

Believe it or not, in a time when everyone and their dog has their own fragrance, Louis Vuitton has yet to jump onto the bandwagon. But that’s all about to change!

More from Elle!

The storied French house has allegedly hired Jacques Cavallier-Belletrud, a perfumer whose family has worked in fragrance for almost as long as Vuitton has worked in luggage. Belletrud’s the nose behind a handful of well known scents including Stella McCartney’s eponymous fragrance, Dior’s Addict and Jean Paul Gaultier’s Classic and has, according to WWD, been busy sourcing “rare, almost-extinct flowers” for the Vuitton perfume.

Though a creative director of a brand as massive as Vuitton may not have much to do with whatever signature scent blooms from the label, they are associated with the look of the perfume and given the two very different people who may or may not be at the head of the house within six months—Marc Jacobs or, as rumored, Phoebe Philo if Marc goes to Dior—we can’t help but picture two opposing bottles, boxes and celebratory launches.

Can’t wait to smell it!

Katy Perry is launching a second fragrance, in honor of her fans, the “Katycats”. The new fragrance will be called “Meow”. Her debut fragrance was called “Purr”.

Perry announced the new scent Wednesday (October 12) on Twitter, calling it the “bestie” to Purr and promising that Meow will be “very sweet & inspired by that magical place, CANDYFORNIA!”

So, will it smell like cotton candy and sun-tan lotion? On Tuesday, Perry asked her ‘Cats to predict the name of the fragrance, with 10 winners receiving the perfume and one lucky fan receiving an invite to the Meow launch event, set for December. As it turns out, a whole lot of folks seemed to guess correctly — though we did like some of the incorrect guesses, like “Catnip,” “Furrytail” and, uh, “Pussy Power.”

“Some of you guessed my sister perfume right!” she wrote. “I can’t wait to reveal her, she is so sweet!”

Meow follows on the heels of Perry’s successful Purr fragrance, which she debuted in July, wearing cat ears to the launch party in Toronto. Earlier, she had pulses pounding when she slipped into a body-hugging catsuit and posed provocatively with a giant pink ball of yarn in promotional ads for the perfume.

Perhaps Perry will use her upcoming video, for new single “The One That Got Away,” as a platform to give fans a sneak peek at the packaging for the fragrance.

Source