Earlier this morning I covered a story from E! News, claiming Brad Pitt was being named the new face of Chanel No. 5, and now we’re getting the official press release from Chanel confirming the news!

Chanel has released this “official” image of Brad Pitt, confirming the deal.

Ooh, la la! C’est Brad! Brad Pitt’s famous mug has landed him a major deal unrelated to blockbuster films — a spokesmodel deal with Chanel.

“Chanel has selected world renowned actor Brad Pitt to be the face of the upcoming advertising campaign for CHANEL No. 5,” the brand said in a release.

The Chanel deal mark two firsts: it’s the 48-year-old actor’s debut beauty spokesmodel gig and the brand’s first time having a man represent its famously iconic women’s scent that launched back in the 1920s.

Pitt follows in the footsteps of Nicole Kidman, who starred in the short film No. 5 The Film in 2004 and Audrey Tautou who has held the spot as the scent’s visage since 2008.

Now, let’s all gossip about how much money Brad will make off the deal. You KNOW it was well into the 7 figure range. I can’t wait to see the print ads!

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Brad Pitt and Angelina Jolie are making tons of money as the faces of fashion and beauty campaigns. It was reported last year that Louis Vuitton paid Angelina Jolie millions to be the face of their “Core Values” campaign. Among other contracts, she is one busy woman! Now we learn that her fiance, Brad Pitt, is also getting into the beauty biz.

E! News reports that Brad has been named the face of Chanel No. 5, which is a woman’s perfume!

Yes, it’s a scent for a woman, but if ever there was a man pretty enough to render that particular point moot, it’s Brad Pitt.

Proving yet again that his musky appeal knows no bounds, E! News has exclusively learned that Angelina Jolie’s better half has signed on as the new face of Chanel’s signature No. 5 scent.

Reps for neither Pitt nor the perfume house have commented on the new partnership, but a source tells E! News that the actor will be shooting his firstperfume ad in London sometime this week (the superstar family has set up their most recent homestead in the UK).

And for his endorsement troubles, Pitt will be bringing home some serious bacon for the Jolie-Pitt clan, with his paycheck for the spot somewhere in the seven-figures. The Chanel No. 5 ad will be released overseas sometime later this year. Makes scents to us.

All I have to say is – let’s see the ads!

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Justin Bieber was in the UK last week to promote his new album ‘Believe’, and his fans went absolutely nuts. They waited outside his hotel, rushed his car, you name it!

Fans were so desperate to attract their idol – that the ran out – and within 3 hours of him arriving in London – bought out his new fragrance, ‘Someday’.

The fragrance, described as ‘playful, fresh yet flirty and anything but ordinary’ was said to be ‘irresistible’ by the star himself.

The Fragrance Shop, who rushed to restock the scent, said that in the days surrounding the star’s visit to the UK, they saw a record breaking rise in sales of a massive 500 per cent.

Spokesperson for the brand Daniel Thompson said: ‘Someday has been in our top 10 best selling celebrity fragrances for some weeks but we never envisaged the effect that Justin Bieber arriving in the UK would have on sales.

He believes the boom in business is due to Justin Bieber’s loyal fanbase – known as Beliebers – wanting to attract the Canadian popstar’s attention.

Thompson continues: ‘Our stores up and down the country have reported packs of Beliebers snapping up the fragrances in a bid to get noticed and have their bottles signed by the star.’

According to reviews, the fragrance starts off with notes of mandarin, pear and wild berries, continues with fresh notes of jasmine and creamy florals and ends with warm hints of vanilla and soft musk.

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Selena Gomez has launched her first self-titled fragrance!

The 19-year-old poses in a purple pool of water, soaking wet, and wearing a purple strapless Maria Lucia Hohan dress.

“I knew I wanted a tall bottle, because I feel like it can kind of stand up with all the other fragrances,” Gomez told Women’s Wear Daily. It’s also intended to look like a swirly ball gown, to match the purple frock Selena wears in the ad campaign.

“The water is actually lit from underneath, so it made it look pink and purple, like the colors of the bottle,” Gomez told People magazine. “I wanted it to look like I was swimming in my fragrance.”

What do you think of her new ad?

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Of course she is.

Nothing surprises me anymore in the world of perfumes. Who DOESN’T have their own fragrance line these days?

Nicki Minaj is launching a fragrance! The rap superstar’s first scent will roll out to stores this fall. “I designed the bottle and scent with by Barbz in mind,” Minaj told WWD of her new venture. And if her colorful wardrobe and high-octane hair hues are anything to go by, we’re expecting to see a bottle decked out in the boldest of colors. This isn’t Minaj’s first foray into beauty—the rapper launched a line of nail polishes with OPI last year, along with two MAC lipsticks.

What do you think?

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Selena Gomez has unveiled her new fragrance called……. Selena Gomez.

The 19-year-old’s fragrance comes in a big purple bottle with lips exploding from the top. “I knew I wanted a tall bottle, because I feel like it can kind of stand up with all the other fragrances,” Gomez told Women’s Wear Daily.

I’m not one to buy celebrity fragrances, and something tells me I’m about 15 years too old to really enjoy this. But hey, if you have young daughters – they might enjoy it!

I want to smell this so bad! Just the description sounds amazing!

Marc Jacobs, the genius behind my favorite perfume (Lola) is launching a new fragrance! In July of this year, he’ll debut his new perfume, Dot.

I’m in love with the adorable lady-bug themed bottle!

Dot will be the third major scent for Jacobs, who launched Daisy in 2007 and Lola in 2009.

Dot’s dot-bedecked bottle is supposed to evoke a “ladybug with butterflies alighting on it,” which makes us think it’s going to be a super-sweet scent. For those of you who speak Fragrance, Dot has top notes of red berries, dragon fruit and honeysuckle; a heart of jasmine, coconut water and orange blossom and a drydown of vanilla, driftwood and musk.

Coconut water? Like Zico?

Ads for Dot will predictably star an ultra-young model. This time it’s 19-year-old Codie Young, whom you might remember from the Topshop “size zero” controversy fame.

Cannot wait to try it!!