Archive: Fragrance

Beyonce to promote her first fragrance at Union Square!


Hailed as the Renaissance woman of the decade, Beyoncé has already conquered music, film and fashion and now brings her one-of-a-kind style, spirit and confidence to her first-ever fragrance. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies the trendsetting vision and effortless chic of pop culture’s most emulated icon.

WHAT: On February 2nd, New Yorkers will catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance, Beyoncé Heat, the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal.

MORE: The unprecedented, spectacular display will vividly capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads and pique curiosity. The radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyoncé Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyoncé’s latest venture.

Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.

WHEN: Tuesday, February 2nd

WHERE: Union Square Park, New York City

Illumination at 6:00PM until Midnight








I recently got a sample of the new Wanted fragrance from Helena Rubinstein and was excited to finally try the Demi Moore inspired fragrance. I really wasn’t sure what to expect but I was pleasantly surprised by how much I enjoyed it. The first notes was a blend of  fruity-citrus scent that mixed beautifully with the Magnolia. Once I had worn Wanted for awhile the scent mellowed to a perfectly fresh floral that tended more to a clean scent then overtly flowery. 

Definitely a great fresh and sexy scent to wear for your man on Valentine’s Day. Now I just need to get my husband to plan something romantic! ;)


THINK: A captivating fragrance infused with the romance of the season.

WHAT IT IS: A magnetic way to entice him this Valentine’s Day. Passionate, entrancing, seductive and in control—these are the bold qualities that characterize Demi Moore, the inspiration behind the newest fragrance from Helena Rubinstein, All You’ve Ever Wanted. This Valentine’s Day, channel the fantasy of Demi’s modern love story with All You’ve Ever Wanted, a contemporary expression of romance and attraction.

Exclusively for Valentine’s Day, customers will receive a Helena Rubinstein Lash Queen Mascara and All You’ve Ever Wanted fragrance vial in a gorgeous purple clutch with the purchase of a 3.4 oz. All You’ve Ever Wanted fragrance. The Lash Queen Mascara is currently not available anywhere worldwide—this will be U.S. consumers’ only opportunity to try the exclusive mascara.

The intoxicating fragrance of All You’ve Ever Wanted blends an enveloping sensuality of magnolia with carnal iris-cream, magnified by a charismatic touch of cedar extract. The result is an irresistible potion at once feminine and intense.

The exceptional scent is captured in a distinct bottle created by internationally renowned designer Herve van der Straeten. The design channels the enrapturing elegance of the scent into a delicate glass design. The elegant, oval shaped bottle encloses the golden infusion of Wanted beneath a luxurious ring and structured, angular cap.

Celebrate the holiday with a special limited-edition gift from Helena Rubinstein.

WHAT IT COSTS: Any purchase of the Eau de Parfum 3.4oz spray ($80), includes the Valentine’s Day gift with purchase

WHERE TO FIND IT: Exclusive to Macy’s


Behind the Scenes at Josh Holloway’s Sexy Cool Water Shoot


Josh Holloway is venturing into modeling again, stepping in front of the camera for the second time for Davidoff Cool Water cologne for the scent’s newest campaign. The ads will feature the 40-year-old star looking tanned, buff, brooding and shirtless with the sea as a backdrop — just like his character Sawyer on Lost.

“I am very honored to represent Davidoff Cool Water again for this new campaign. Cool Water represents power, masculinity and freshness. That’s what the ocean is to me. The power of Cool is back!” says Holloway in a statement. The Hawaii resident and extreme-sports fan continues, “I love Cool Water because it is simple, powerful and timeless. To me, the Cool Water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity.” The campaign was shot by famed fashion photographer Mikael Jansson on the luscious beaches of Hawaii, with the ads breaking this week.



Another celebrity fragrance – this time from emotionless Taylor Momsen!


While the rest of the world is expressing their concern for the people of Haiti while they struggle to recover from the 7.0-magnitude earthquake that has taken the lives of hundreds of thousands and left many more without food, shelter or medical care, Gossip Girl star Taylor Momsen tells OK! that, well… like, she’s just too busy right now to even pretend to care about the situation.

Last night, OK! caught up with the leggy teenager at the Victoria’s Secret store in NYC’s SoHo district, where she was promoting her new fragrance, Love Rocks. And when asked if she’s planning to follow the lead of stars like Wyclef Jean, Brad Pitt and Angelina Jolie, who are making high-profile donations and pleas for help, Taylor told OK!, “Um, right now I’m trying to just finish my record and getting through the last season of Gossip Girl for right now. So not so much thinking about that.”

But before you think she’s both clueless and heartless, Taylor added, “But it’s awesome that everyone is ya know working towards a good cause.”



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