Archive: Fragrance

Celebrity Endorsed Fragrances Have Become Big Business

Chanel No.5, Guerlain, Elizabeth Arden, Burberry, Nina Ricci’s L’Air Du Temps are classic perfumers that are today bombarded with retail competition from the overload of celebrity endorsed scents on the market. Because many celebrities have gravitated to the fragrance industry to expand their marketable brand, celebrity fragrances have become a big business giving classic perfumers a run for their money. Here’s our list of celebrities vying to leave you smelling good with celebrity fragrances. Let us know your favorite celebrity scent.

Kim Kardashian – “Kim Kardashian”

Even self made celebrity Kim Kardashian has put her mark in the scent industry with a new women’s celebrity fragrance named after herself, the “Kim Kardashian” scent, for public consumption.

Jennifer Aniston – “LolaVie”

Actress Jennifer Aniston has entered the scent making business, and will market her new celebrity scent “Lolavie” midyear.

Bruce Willis – TBA

Rumor has it that actor Bruce Willis will join the celebrity fragrance ranks this year with a new yet to be named scent that is scheduled to debut later this summer.

Fergie – “Outspoken”

Singer Fergie’s celebrity fragrance, rough around edges with an exotic softness to balance, will make her introduction to the scent industry later this year.

Kimora Lee Simmons – “Dare Me”

No one has to dare Kimmora Lee Simmons when it comes to being fierce, bold, and independent, which is what her women’s celebrity spring fragrance “Dare Me” can only inspire.

Beyonce Knowles – “Heat”

Celebrity scent “Heat,” which was one of the more popular ads advertised during this year’s televised Superbowl XLIV game,marked singer Beyonce Knowles’ introduction into the scent industry. The commercial for this sexy scent for woman featured Knowles feverishly slithering to a cover version of singer Peggy Lee’s famed single “Fever.”


The Sweet Smell of Success!

Last Friday, The Fragrance Foundation revealed the top five finalists in each category of the 2010 FiFi® Awards, considered the “Oscars” of the fragrance world. Superstar brands Calvin Klein, D & G, Diesel, Gucci, Marc Jacobs, Shiseido, and YSL are among the Luxe finalists, while Nouveau Niche brands Bond No 9, Brooks Brothers, Issey Miyake, Jo Malone, and Narciso Rodriguez made the cut in their category. Winners will be announced on June 10th.

Fragrance fans nationwide can weigh in by voting for their favorites. Voting opens on Wednesday, April 28th and continues through Wednesday, May 19th.

Want to vote for your favorite? GO HERE!

2010 Top Five FiFi® Finalists

Fragrance of the Year: Women’s Luxe
bebe Eau de Parfum – Inter Parfums USA
Crescent Row Collection – Benefit
Flora by Gucci – P&G Prestige Products, Inc.
Lola Marc Jacobs –Coty Prestige
Very Hollywood Michael Kors Eau de Parfum—The Estee Lauder Companies
YSL Parisienne – YSL Beaute/L’Oreal

Fragrance of the Year: Men’s Luxe
ckfree Calvin Klein – Coty Prestige
D&G Fragrance Anthology – P&G Prestige Products, Inc.
Givenchy PLAY – Parfums Givenchy
Only the Brave – Diesel Fragrances, L’Oréal
Shiseido Zen for Men – Shiseido Cosmetics America
Tom Ford Grey Vetiver – The Estée Lauder Companies Inc.

Fragrance of the Year: Women’s Popular Appeal
Avril Lavigne Black Star – P&G Prestige Products, Inc.
Faith Hill Parfums – Coty
Flirt! Flowerific Perfume Spray – The Estée Lauder Companies Inc.
Halle by Halle Berry – Coty
Mariah Carey Ultra Pink – Elizabeth Arden
Super Samba Woman – The Perfumer’s Workshop Int’l., Ltd.

Fragrance of the Year: Men’s Popular Appeal
Playboy – Coty
Seduction in Black, Antonio Banderas – Puig USA, Inc.
Super Samba Man – The Perfumer’s Workshop Int’l, Ltd.

Fragrance Hall of Fame Nominees
CK one – Calvin Klein Cosmetics/Coty Prestige
Classique by Jean Paul Gaultier- Beaute Prestige International
Cristalle EDT – Chanel
Donna Karan Cashmere Mist EDT – Donna Karan Cosmetics/Estee Lauder Companies
Fahrenheit – Christian Dior Parfums
Gap Dream – Inter Parfums, Inc.
Pour un Homme – Caron Paris
Rapture – Victoria’s Secret Beauty
Red Door – Elizabeth Arden

Akon Files Suit Over Konvict Fragrance

R&B singer Akon has filed a lawsuit against his former business partners alleging they used his name for a new perfume without permission.

The Grammy-nominee and founder of record label Konvict Muzik was recently in talks with fragrance developers to create his own scent, reports the New York Daily News.

However, according to documents filed in Manhattan Federal Court on Friday, the Smack That star was stunned when perfume executives formed Konvict Cosmetics International and started selling a scent called Konvict without his approval. Akon is demanding the company ceases production.

Representatives from Konvict Cosmetics had not responded to requests for comment as WENN went to press.

YSL redesigns Opium bottle‏

OPIUM! A new bottle!

YSL has done a fabulous job of updating the look of a classic fragrance. The transparent window recalls the “O” and is luminescent like the sun of a dreamy, imaginary world where the Opium fragrance takes you. I love it. (only the bottle has changed, the fragrance remains the same).

Available now online at