Archive: Fragrance

BREAKING: Jennifer Aniston Releases Her First Ad For Lolavie and Talks About Her Scent!

Jennifer Aniston’s first ad image for her new fragrance, Lolavie, is out, and it features the actress lounging on the beach in Cabo. She opened up to WWD about the process behind its creation and revealed that she’ll launch the perfume this Summer at Harrods in London with a special in-store appearance. It’s Jen’s first foray into creating a product, though the field of celebrity fragrances is certainly a crowded one. Jen discussed how she tried to make her scent unique, and she also touched on her career in film and aspirations to direct. She said:

•On the name Lolavie: “It’s a long story and honestly it’s too personal to tell. But it has special significance.”

•On controlling her public image: “I don’t think you can control that at the end of the day. You can’t stunt what you do to please or not please the public. And the media will create stories whether they are true or false. So why stop doing what makes you happy? Be true to yourself and everything else will follow.”

•On getting dramatic in her upcoming film Buttercup: “Obviously, I’m drawn to comedy, good or bad. But I love doing parts that are different and I sprinkle those throughout to get creatively unstuck.”

•On the possibility of directing: “I have a project in development I’m going to direct. After you get enough movies under your belt, you sit back and go, ‘What’s next?’ It’s getting to be the time where creatively I want to turn in a different direction.”

To see what Jen has to say all about the scent just read more

Tell us - what do you think of her new ad? I think she’s gorgeous, and I kinda want to smell her perfume (not a huge fan of celeb fragrances, but I love her!).

Bruce Willis to launch his own fragrance in July!

Could this summer mark the arrival of Eau de Die Hard or Armageddon Cologne?

According to WWD, actor Bruce Willis is adding the role of perfumer to his resumé, with a deal to create a men’s fragrance with German cosmetics company LR Health & Beauty Systems, which has also collaborated on perfumes with Heidi Klum and British singer Leona Lewis.

While details about the scent–due to debut in July–are scarce (including whether or not it will only be sold abroad or in the U.S.), the Twitterverse is already abuzz speculating about its name and what it will smell like.

Tell us: What would you name Bruce Willis’ fragrance? Would you buy it?


The Fragrance Foundation names USHER as Male Celebrity Fragrance of the Year!

The Fragrance Foundation is delighted to announce that The Board of Directors has chosen multi-platinum recording star USHER as Male Celebrity Fragrance of the Year. Rochelle Bloom, President of The Fragrance Foundation, comments “Usher has introduced a hugely successful, sophisticated and gentlemanly wardrobe of fragrances to a new generation of consumers who love his music and his style.” Usher himself says “I consider fragrance to be one of the most important tools of engagement for seduction! My fragrances are all about what you do with confidence and how you make an impact on the lives of those around you.”

For more information, visit

Jennifer Aniston’s Perfume Name: Lola Vie

Jennifer Aniston has a sense of humor.

A rep for the actress, 41, confirms to that her first fragrance will be named Lola Vie, which roughly translates into “laughing at life” in French.

Another tabloid incorrectly reported it as “Lola V.”

“I’ve worked on it for over a year,” Aniston recently said of her scent to London’s Capital Breakfast Show. “When they asked, I don’t think they really expected me to be [so] picky. But you’ve got to have it smell right.”

Women’s Wear Daily first reported that the Falic Group, which will release Eva Longoria Parker’s scent, Eva by Eva Longoria, this April, is behind Aniston’s perfume.

The Bounty Hunter star is also a spokeswoman for Glaceau’s SmartWater.