I think it looks pretty cool! It reminds me of when her music videos used to be really innovative and exciting. I really want to smell this fragrance. Aren’t you interested?
Blake Lively is the face of Gucci’s new perfume, Premiere, and here we have our first look at the commercial, directed by Nicolas Winding!
The ‘Drive’ director filmed the commercial at the infamous Sheats Goldstein Residence in Beverly Hills, overlooking Los Angeles.
What do you think of the new commercial?
You knew Lady Gaga’s perfume ad was going to be a bit shocking.
Today we’re getting our first look at the promotional pictures for her new perfume, Fame. The 26-year-old singer posted the picture on her Twitter account, saying ’Photo by STEVEN KLEIN. The First Ever Black Eau de Parfum. Model: Lady Gaga.’
Before she revealed the ad, she explained why she was feeling nervous about sharing the new picture.
‘I won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!’
In the new ad, Gaga is seen lying on her side, nude, with small men crawling all over her body.
Her new perfume is a black liquid that goes on clear, and it will be released next month.
Renato Semerari, president of Coty Beauty, said: ‘She is an artist that is never satisfied with the status quo – she always has this way of challenging everybody and trying to do something more, something different.
‘She has her own ideas and very often they’re very interesting and challenging…really, she’s not the one who says, “It’s OK, let’s move on and turn the page.” She’s always thinking, “Can we do more?”
‘This is a very stimulating partnership; and she’s pushed us with her ideas, we’ve come with our own ideas – and the combination of the two is very valuable.’
Coty hailed Gaga as ‘zeitgeist in a bottle’ and are delighted with her innovation.
Bernd Beetz, chief executive officer of Coty Inc., said: ‘Lady Gaga joins a legendary cast of talent for whom Coty has created scents.
‘Gaga’s launch represents my personal credo brought to life….Innovate or die! Absolutely everything about this launch is innovative, from the bottle, to the juice, to the lady herself….She’s zeitgeist in a bottle.’
Gaga explained the fragrance’s name relates to her belief that anyone can have fame.
She told WWD: ‘Fame is an illusion – if you really want it, anyone can have it.’
I have to admit, I’m really interested to find out what this perfume smells like. I don’t see myself buying it – but I would like to see (smell) what all the buzz is about!
Elixir by Shakira introduces us to a new dimension of Shakira, a stunning interpretation of a powerful femininity inspired by an exotic sensuality. The story of Elixir takes place in the deserts of Morocco, evoking images of the sun setting over golden sand.
Neroli flower mixed with the exotic freshness of white pepper provides the opening of this oriental fragrance. The top note gives way to a feminine floral heart composed of freesia and peony wrapped in a fruity, velvety ‘apricot skin’ accord. Elixir’s bottom note reveals a balsamic mix of benzoin and sugar cane, with white cedar wood, musk and warm amber.
Elixir by Shakira, $29 – $36 USD, is available at Kohl’s and Sears.
I had the chance to check out the Fig Leaf and Sage scent and it’s amazing! I wasn’t sure how sage would work as a fragrance but the mixture with the Fig Leaf is warm and summery. The longer I wear it the better it smells, the fragrance is fresh and I love how different it is from the usual scents. A great line of fragrances that are long wearing and great unique scents.
Kiehl’s Aromatic Blends collection
The countryside of Provence, a Moroccan oasis, the jungles of Uganda, a tranquil Japanese gardens…just the suggestion of each of these places conjures an immediately spectacle of sight, sound, and scent. And, it is to each of these places that Kiehl’s will send its customers, via our newest launch: Aromatic Blends.
Aromatic Blends is a four-fragrance, three-product, scented body collection and sensorial journey.
Since their inception, Kiehl’s chemists have traveled the world in search of the most unique ingredients for its efficacious products. Aromatic Blends represents the company’s authentic apothecary heritage of inspiring fragrance blends, utilizing sustainable sourcing methods, the finest natural ingredients, and the latest in science and technology for use in its formulations.
Each of the four scent pairings takes you on a voyage to the source of Kiehl’s ingredients, and the fragrance’s inspiration:
- Orange Flower & Lychee: a desert oasis in Morocco
- Vanilla & Sandalwood: the dense jungle of Uganda
- Nashi Blossom & Pink Grapefruit: the tranquil gardens of Japan
- Fig Leaf & Sage: the lush countryside of Provence
Aromatic Blends consists of Fragrance, Skin-Softening Cleanser, and Skin-Softening Lotion.
- Each scent (found in all three products) was formulated with 30% less ingredients than found in traditional fragrances, using higher proportions of each key ingredient, so the resulting scents reflect a truer rendition of the ingredients.
- The cleanser and lotion are high-performance, so with use of the complete Aromatic Blends line, customers will receive continuous skin care benefits throughout the day
- Available on Kiehls.com, July 1; launches in Kiehl’s stores nationwide July 10.
Disclosure: A complimentary sample was sent to me for an honest review, all opinions are 100% my own.
Kristen Stewart is the face of Balenciaga’s newest fragrance, ‘Florabatonica’, and now we have our first look at the beautiful ad!
In an interview with WWD, Stewart admitted she wasn’t sure how to pose for the ads. ”When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’”
Along with approving of the futuristic floral ad (shot by famed photographer Steven Meisel), she’s also 100 percent happy with the fragrance.
“There is something natural about it,” the On The Road actress explained. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’”
The star also admitted that she was rather nervous to initially smell it. “I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],”she revealed. “And I’m a terrible liar.”
Florabotanica features notes of vetiver, amber and caladium-leaf accord, a (hybrid) rose, carnation and mint accord and is set to be released in September.
I can’t wait to smell the new fragrance! What do you think about the new ad?
Here’s more from WWD:
Kristen on what perfume is “about”: “On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” said Stewart, sitting in a suite of Le Bristol hotel here, wearing a Balenciaga T-shirt, shorts and heels. “That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.”
Kristen actually likes the way it smells: “I’m very lucky that I like thefragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière],” continued the 22-year-old. “And I’m a terrible liar.” Stewart said she was relieved the first time she smelled Florabotanica. “There is something natural about it,” explained Stewart. “It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ ”
Kristen thinks it’s ART: “Even though, yes, it’s an ad and we’re selling afragrance — I don’t want to sound pretentious — but I want to be part of this art project,” she said. “I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”
What she thinks of the ad: “I think that’s kind of perfect for this particular ad. Usually, a fragrance ad would definitely be like,” said Stewart, striking an exaggerated, sexy lounge pose on the couch. “When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that?’ And they were like, ‘Just be comfortable.’ I find when you do a really good photo shoot, you’ve unlocked something that you didn’t necessarily know you had in you,” said Stewart. “There are qualities that certain clothes, or certain environments and certain people, bring to the surface that can be surprising. But that doesn’t mean that they’re not authentic.”
She digs Brigitte Bardot: “I think the hottest chick that’s ever walked the earth is Brigitte Bardot, and I couldn’t be more different from her,” said Stewart. “So my style icons and stuff, even if I look up to them and think they’re really cool, I don’t think [they find their] way into my own sense of fashion.”
Kristen on her new role: Up next, actingwise, is a leading role in “Cali,” directed by Nick Cassavetes. She explained it’s about a couple “in the valley that gets involved with really strange people, really screw themselves over and become alienated, reinsert themselves into that world and try to survive. It’s really ‘Grindhouse’-y — extreme in every way.” To physically prepare for the part, Stewart will become tan and make her hair blonde. “I’m going to get into the best shape of my life,” she said. “I’m going to look like a stripper. I’m going to look like a p0rn star.”
She’s not a liar: “If you don’t know why someone is the way that they are, then you’re just playing a caricature of a girl,” she explained. “So if an emotional scene comes up or something, I never want to lie. I don’t want to think about my cat dying when I was younger. A lot of times, you’ll read a script and you can identify with things that are very surprising, things that kind of shock you about yourself. And the process of making the movie is finding out why those feelings occurred,” said Stewart. “Sometimes they’re not always easy to define.”
Blake Lively, who last year fronted a handbag campaign for Chanel, is the face of Gucci’s new fragrance, Gucci Premiere. Named after the brand’s couture line of the same name, the scent is meant to evoke Old Hollywood charm, glitz, and glamour, WWD reports. “Celebrities and red-carpet glamour have always been a part of the Gucci heritage,” Gucci creative director Frida Giannini explained.
This is Lively’s first fragrance campaign. “Gucci is a staple. It is a brand I have always looked up to, because to me it represents strength,” the actress told WWD. “In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance.…I couldn’t be more proud to be working with Gucci and its heart, Frida.”