Cate Blanchett earned a hefty payday loaning her gorgeous face for Armani’s new perfume. Here is our first look at the $10 million campaign (one of the highest celebrity endorsement deals of all time)! The fragrance is called Si. Giorgio Armani said in a press release, “Si is my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit.”

The fragrance is currently only available in England, but will hit our shelves later this year. According to The Telegraph, Si is a “big heady Italian scent, bursting with cassis and rich vanilla. But just as Blanchett adds a subtlety to the campaign, so do the notes of warm musky wood, rose de Mai, freesia and patchouli tone down the juice to turn its final form into a floral chypre.”

What do you think of the campaign? I think she looks GORGEOUS. She’s flawless, seriously, find a flaw on her face. She has no pores! I heart her.

Yesterday afternoon pop princess Nicki Minaj shared the latest ad for her new perfume, Minajesty, via Instagram. She stands, arms outstretched, in front of a golden throne.

Next to the image she wrote: “Here’s an exclusive look @ the ad for my new fragrance MINAJESTY. It hits stores on 9/15. Nickiminajminajesty.com.”

Three weeks ago, Minaj posted a picture of herself via Instagram wearing the outfit, obviously backstage at the Minajesty photoshoot, although she did not give any clues as to what the shoot was for at the time.

Later she began posting images of the distinctive perfume bottle, which is a miniature version of the songstress.

Describing the scent, she said: ‘#Minajesty smells like a passionate love affair. Mysterious and sexy. An unforgettable and hypnotizing scent.’

I actually really liked her last fragrance, ‘Pink Friday.’ Can’t wait to check this one out!

TWO MORE PICS AFTER THE JUMP! More »

Beyonce is on fire! According to People, the singer’s “Heat” collection of perfumes has just been named the best-selling celebrity fragrance brand worldwide. Since 2010 she’s had six fragrance, the latest is a limited edition of Heat for her Mrs. Carter Show world tour.

And if you collect all six scents, you can spray them depending on which Beyoncé banger you’re in the mood to dance to — spritzing Heat Rush for “Crazy In Love,” Midnight Heat for “Party,” or N.Y.C. Pulse for “Run the World.” Add the original scents (Heat and Pulse) for a complete collection.

I actually like Beyonce’s fragrances, I can see how they’re #1 in the celebrity category.

Have you smelled them? Do you like them?

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Today we’re getting our first look at the new advertising campaign for Rihanna’s new fragrance, Rogue! The photo shows Rihanna sitting on a chair in black and white. The campaign will launch in September, and was shot by Mario Sorrenti.

“People are always changing and evolving and with Rogue I wanted to switch it up to reflect who I am today,” said the singer. “I made it for all women, for every mood, because we all want to project our true selves.”

Rogue will be available this September at Macy’s, Dillard’s and Belk. It’s said to be a “flirty, sensual Oriental” blend of lemon blossom, cyclamen, jasmine, rose, plum and suede with a base of woods, patchouli, vanilla and amber.

The bottle is really beautiful as well. The base has diamonds inverted in the bottle. Prices will range from $18 to $69. Limited-edition accessories — a stingray clutch, stingray leather zip-around bag and studded fashion bracelets, will be offered as gifts with purchase.

SEE THE BOTTLE AFTER THE JUMP! More »