According to Clarence House, the Duchess of Cambridge chose White Gardenia Petals by Illuminum, a small British brand, on her wedding day.
Naturally, sales of the previously little known scent have gone through the roof with shoppers clamoring to smell just a little bit like the newest member of the Royal Family. When the olfactory press release was announced the scent immediately sold out and there is a two week waiting list.
“There has been a phenomenal response across the world,” said Illuminum spokesman Michael Donovan. “Orders have come in from dozens of different countries, but most of our customers have come from the U.S. It’s charming to think that so many people abroad are interested in the wedding.”
According to Illuminum’s website the scent which sells for 70 pounds has notes of, “coconut, jasmine and amber wood,” and is as, “fragrant as a vase of white flowers quivering in the breeze by an open window, this is a delicate and nuanced scent.”
The company which is relatively new was founded in 2007 by former celebrity hairdresser Michael Boadi who used to style the tresses of Kate Moss and Naomi Campbell.