Archive: Fragrance

Leighton Meester for Vera Wang’s LOVESTRUCK commercial!

Vera Wang first remembers meeting Leighton Meester at Fashion’s Night Out, where she already decided that she wanted the fresh-faced Gossip Girl to be the face of her newest fragrance, Lovestruck.

Casting is especially important for Wang, who said she takes great pride in the fact that her runway models — not to mention her fragrance ads, which have featured Zoë Kravitz and Camilla Belle, among others — “don’t look model-y.” This is Leighton’s first perfume campaign and Vera’s third: her two scents, Vera Wang Signature (2002) and Princess (2006) have been popular among audiences. “I think this is the hardest we’ve ever worked on an overall fragrance concept,” said Wang of the Murano-inspired floral cap, the enameled script on the bottle, and the scent itself.

The scent was concocted by Givaudan’s Stephen Nilsen in collaboration with Doreen Bollhofer. The top notes of pink guava and angelica flower transition to a heart of tuberose and lotus blossom and a drydown of precious woods and sheer musk. Eau de parfum in three sizes — 1 oz. for $48, 1.7 oz. for $68 and 3.4 oz. for $78 — will be sold, as will a body lotion, $45 for 5 oz., and a shower gel, $40 for 5 oz. (REMEMBER TO GET EVERYTHING)

Shot on a chilly November day, the gorgeous ad campaign has Meester dress in a maroon couture Vera Wang gown. “Everyone else was in three parkas, and Leighton is standing there in a strapless evening gown,” said Wang. “I was above it all — literally,” said Meester, referring to her fourth-floor perch on the Mercer Street building’s fire escape.

The scent is out June 5 at Harrods in the U.K. and will be launched in the U.S. in August in about 2,200 department and specialty store doors.

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WATCH: Justin Bieber’s Fragrance Commercial!

Justin Bieber’s new fragrance, ‘Someday’ is set to hit shelves on June 20th. The bottle features a heart shaped flower on top, and will cost $45. A portion of the proceeds will go to charity.

“Justin created Someday to give fans a personal invitation and intimate access to his heart,” the fragrance’s official website touts. “It’s a fragrance he can’t get enough of and can’t stay away from, making those who wear it irresistible. So take the experience past the music, beyond the performer, and journey deep into a world of possibilities. Into the world of Justin Bieber.”

Justin Bieber launching a women’s fragrance!

He already launched a nail polish line and a unisex fragrance, “My World,” and now teen pop sensation Justin Bieber, 17, is coming out with his first-ever women’s perfume.

“Let’s be real, the way a girl smells is very important to a guy,” Bieber told Women’s Wear Daily. “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”

The fragrance, which is called “Someday,” is described as a “fruity gourmand” and is scheduled to hit department and specialty stores in June. And to make hordes of teenage girls swoon even more, the Biebs is donating all proceeds of the $35 scent to charity.

WWD also reports that the ad campaign was shot by Terry Richardson and features Dree Hemingway. A TV commercial, directed by Robert Lee, was filmed in a gravity-free cabin of a Boeing 737 NASA training jet. It is scheduled for broadcast from Black Friday after Thanksgiving through Christmas.

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Rihanna’s perfume ad censored in Kuwait (see the ad!)

Rihanna’s new Reb’l Fleur ad was a bit too risque for Kuwait. The singer’s new ad has been censored!

The original ad (on the left) shows the 23-year-old singer wearing a pink satin blazer – open, exposing a bit of cleavage. The same ad has been photoshopped by a Middle Eastern newspaper to cover the singer’s torso. According to Stylist:

It has been reported that the cover-up was done to attract Kuwaiti women in the predominately Muslim state.

While Rihanna and Parlux Fragrances, the company that produces Reb’l Fleur, have yet to make a statement on the ad censorship, we have a feeling this won’t deter sales of the songstress’ scent.

What do you think of Rihanna’s Reb’l Fleur fragrance ad censorship in Kuwait?

Leave a comment and click here to check out the Hindu goddess Lakshmi swimsuit that has caused quite a stir within the religious and cultural communities.

And head over to AOL Music to watch Rihanna’s video that has been banned in 11 countries.

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