Vera Wang first remembers meeting Leighton Meester at Fashion’s Night Out, where she already decided that she wanted the fresh-faced Gossip Girl to be the face of her newest fragrance, Lovestruck.
Casting is especially important for Wang, who said she takes great pride in the fact that her runway models — not to mention her fragrance ads, which have featured Zoë Kravitz and Camilla Belle, among others — “don’t look model-y.” This is Leighton’s first perfume campaign and Vera’s third: her two scents, Vera Wang Signature (2002) and Princess (2006) have been popular among audiences. “I think this is the hardest we’ve ever worked on an overall fragrance concept,” said Wang of the Murano-inspired floral cap, the enameled script on the bottle, and the scent itself.
The scent was concocted by Givaudan’s Stephen Nilsen in collaboration with Doreen Bollhofer. The top notes of pink guava and angelica flower transition to a heart of tuberose and lotus blossom and a drydown of precious woods and sheer musk. Eau de parfum in three sizes — 1 oz. for $48, 1.7 oz. for $68 and 3.4 oz. for $78 — will be sold, as will a body lotion, $45 for 5 oz., and a shower gel, $40 for 5 oz. (REMEMBER TO GET EVERYTHING)
Shot on a chilly November day, the gorgeous ad campaign has Meester dress in a maroon couture Vera Wang gown. “Everyone else was in three parkas, and Leighton is standing there in a strapless evening gown,” said Wang. “I was above it all — literally,” said Meester, referring to her fourth-floor perch on the Mercer Street building’s fire escape.
The scent is out June 5 at Harrods in the U.K. and will be launched in the U.S. in August in about 2,200 department and specialty store doors.