Jude Law and Guy Ritchie team up again to film a short-film for Dior Homme, one of their men’s fragrances.

Matthew McConaughey is the face of Dolce & Gabanna’s new fragrance, The One Gentlemen.

The 40-year-old actor, who suited up in a black tuxedo, worked with director Jean Baptiste Mondino to shoot the campaign.

This isn’t the first time Matthew worked with D&G. According to People, the How to Lose a Guy in 10 Days actor helped launch “The One” fragrance back in 2008.

The new ad campaign will hit magazines in October with the new scent rolling out at the end of this month!

Britney Spears and perfumer Elizabeth Arden have joined forces again to release her newest fragrance “Radiance”. This is Britney’s 9th fragrance to hit the market.

The singer is known for her magic touch when it comes to fragrances, proving her creations to be Elizabeth Arden’s highest-grossing celebrity fragrances. This time, Britney puts her ultra-feminine taste to work. Radiance contains wild berries and soft dewy petals as its top notes, also tuberose, jasmine, orange flower and iris. If you need a reference, remember Brit’s “Curious” fragrance? Radiance bears a similar light musk scent to Curious.

The new fragrance will be available in a 50ml and 100ml sizes, each priced at $63 and $78. Look out for Radiance at The Bay, Sears and other stores this September.

Parlux Fragrances Inc. is launching two new celebrity fragrances this summer from Jessica Simpson and Paris Hilton. Simpson’s Fancy Nights apparently shows off her romantic side, while Hilton’s tenth fragrance, Tease, based on her love of Marilyn Monroe, is “much more evocative of who Paris Hilton is.”

Jessica Simpson says her new fragrance, Fancy Nights, is ”provocative” and the perfect scent to wear on an evening out.

The singer-and-actress is releasing her third scent, entitled Fancy Nights, and says it is the perfect perfume to wear on an evening out.

The spicy scent includes warm notes of bergamot and Egyptian papyrus blended with Indonesian patchouli, Bulgarian red rose and night-blooming jasmine and Jessica believes it showcases a different side to her personality.

She told People magazine: “A fragrance can lead you deeper into a mood. Fancy Nights gives me the chance to express a more romantic side of my personality.”

The 29-year-old beauty’s last fragrance, Fancy Love, was inspired by being in a romantic relationship.

Vince Camuto – CEO and founder of the Camuto Group, which holds the global license for all Jessica’s brands – said: “Jessica loves the feeling of being in love, she is a romantic girl. The fragrance was inspired by love. And she’s inspired by love.”

While she was dating ex-boyfriend Tony Romo – who she split with last year – Jessica revealed she wanted to pay tribute to her relationship by launching a perfume.

She said: “Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance.”

Jessica’s debut scent, Fancy, was released in 2008.

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True Blood siren Evan Rachel Wood is transformed into a sexy sun-kissed goddess in the new ad campaign for Gucci’s latest scent, Guilty. Marking her first fragrance deal, Wood is barely recognizable as she gets hot and heavy with actor Chris Evans while wearing nothing but a Gucci charm bracelet and rose-pink lipstick. While we’re used to seeing the actress go goth for her vampy role on True Blood, we love seeing this natural, seductive side of Wood. Wonder what her shock-rocker fiancé Marilyn Manson thinks.

They both look awesome!

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Success must smell pretty sweet to Mary J. Blige right about now.

According to a press release from HSN, the singer’s new fragrance, My Life, broke records on July 31 by selling more than 60,000 units during about six hours of air time on the shopping channel.

Part of the proceeds went to benefit Blige’s charity, The Mary J. Blige and Steve Stoute Foundation for the Advancement of Women Now, Inc. (FFAWN).

“I am thrilled with the success of My Life, the experience on HSN with Carol’s Daughter and the overwhelming donations to FFAWN,” the press release quoted the nine-time Grammy Award winner as saying. “I can’t wait to share another touch of my heart. Thank you to all my fans – new and old – for being there for me.”

Blige also took to Twitter to thank supporters. “Fam!! We did it!!! We broke records with the My Life fragrance on HSN!!! and made history once again!!! 50K sold!!!” she tweeted before the final tally of units sold was counted.

My Life is the first celebrity fragrance developed by Carol’s Daughter, an African-American line of beauty products supported by several celebs, including Blige and Jada Pinkett.

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This from the woman who named her new dog Krusty (for Katy and Rusty – her fiance). Well, she’s sticking with the animal theme – she’s naming her new fragrance Purr. Purr? Was that the best we could come up with? “What are you wearing?” “Oh, it’s Purr“. Something seems wrong.

I think I’ll launch my own fragrance. I call Bark.

InStyle has the latest:

Although we heard rumors that pop star Lady Gaga was debuting a perfume, it turns out that Katy Perry is going to beat her to the beauty counter. Perry’s signature sent, dubbed Purr, was inspired by Perry’s Catwoman stage costume: The cat-shaped bottle has jeweled eyes and metallic accents. The pop star has been taking notes from fellow fragrance-launching celebrities like Beyonce and Kim Kardashian (she admitted to purchasing both star’s scents earlier this year) but it’s Gwen Stefani‘s beauty biz strategy that she aims to emulate the most. “She is my example of how I want to do things, especially the way she did it with Harajuku Lovers,” Perry told WWD. After her sugary confection of a video for “California Gurls”, it comes as no surprise that the pop star draws inspiration from “all things edible,” which translates into notes of peach nectar and apple amongst green bamboo, jasmine blossom and creamy sandalwood in her new scent. Purr will be available exclusively at Nordstrom and nordstrom.com in November.

The photo above was released yesterday. It’s the cover of her new album, Teenage Dream.