Archive: Fragrance

Versace launching a new fragrance – Yellow Diamond

Check out Versace’s latest fragrance, Yellow Diamond! The fresh, floral Yellow Diamond is in an adorned demstone style bottle top and is the latest crystal themed fragrance in the fashion house.

Inspired by her own yellow diamond ring (of course), Donatella Versace told WWD about the concept. “The jewel has always stimulated a feeling of brightness, sensuality and energy, and this is what I set out to capture in this new glamorous, charming and feminine floral fragrance.”

Australian model Abbey Lee Kershaw will star in the ad campaign, shot by Mario Testino in Paris. You won’t be able to miss it when it hits the beauty counters this autumn. Take a look below to see more of our favourite stand-out perfume bottles.

Can’t wait to smell it!!

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FIRST LOOK! Check out Kim Kardashian’s new fragrance ad!

She may be a married woman now, but don’t expect Kim Kardashian to sit back, relax and play housewife anytime soon.

The reality starlet, who just returned to the states after a brief honeymoon on Italy’s Amalfi coast, is still going full speed ahead with her career, showing off her sultry side in a new ad for Kim Kardashian Gold fragrance. In the photo, Kardashian flaunts her curves in a sexy, cleavage-bearing gold dress, with glowing makeup and a sleek ponytail.

The fragrance, which she says makes her “feel sexy,” combines top notes of Italian bergamot and grapefruit with spicy pink peppercorn, plus a floral heart of jasmine, delicate rose and resins of amber and creamy benzoin. A hint of musk finishes the scent, which is displayed inside a rounded golden bottle.

The entrepreneur released a limited-edition fragrance, Love by Kim Kardashian, in the days before her wedding; all 1,000 bottles were quickly sold.

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FIRST LOOK! Taylor Swift’s new fragrance, Wonderstruck

It’s “the beginning of something magical,” Taylor Swift teases in the debut ad for her first-ever fragrance, Wonderstruck. It certainly appears that way — the whimsical photo features the singer in a gorgeous gown, surrounded by trees and chandeliers.

Due out in October, Swift’s scent was naturally a personal venture, inspired by her song “Enchanted.” “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home’ … about the first time you meet someone,” she explained in a release. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”

The fruity, floral fragrance boasts notes of raspberry, apple blossom, golden amber and sandalwood. “It was fascinating to learn that you can layer so many different scents to create a beautiful end result,” Swift told WWD of the creation process. “Coming up with ideas for this fragrance and the packaging and message of it reminded me of what it’s like to plan an album launch. It goes out into the world and becomes a part of people’s daily lives.”

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Selena Gomez working on her debut fragrance!

Selena Gomez is the latest star to join the celeb fragrance bandwagon but the popstar’s debut scent will be designed with a difference.

Gomez is enlisting her fans to help her develop the product by asking them to vote on their favourite ingredients. The first 50,000 participants to log on to selenagomezperfumes.com will also receive a sample of the new fragrance and will be in with a chance of winning a tour of the fragrance lab with Gomez herself.

Do you think it’s a good idea for Gomez to get her fans involved in the making of her first perfume?

GO HERE to see who else has been promoting their fragrance in London recently.