Archive: Fragrance

Madonna launches new label for “older” women called ‘Truth or Dare’

Madonna, with the help of her 15-year-old daughter Lourdes, successfully launched ‘Material Girl’, a clothing line for tweens and teens.

Now, the 53-year-old singer is looking to cash in on the older crowd. She and her partner, the Iconix Brand Group, are launching a new label called ‘Truth or Dare’. The new line will focus on an older audience, targeting women aged 27-50.

The ‘lifestyle brand’ is due to launch next year with a fragrance and accessories.

An image of the bottle was released today – a minimalist, hexagonal white bottle with gold cap and simple, geometric logo.

Shoes, handbags and lingerie are expected to follow.

Madonna said that she had been approached many times in the past to create her own brand, but only now was the timing right.

She told WWD: ‘Over the past several years, I have been approached countless times to create my own brand.

‘The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.’

Neil Cole, CEO of Iconix Brand Group, said that the success of Material Girl and Madonna’s star power indicate huge consumer demand for a second line.

He said: ‘The interest and excitement globally for brands developed by Madonna are significant.

‘After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence.’

Source

Want to smell like a guidette?

I didn’t think so…

But IF by chance you DO want to smell like a guidette, you’re about to get your chance!

Jersey Shore‘s fourth season may be over, but Nicole “Snooki” Polizzi is keeping busy—and not just with her GTL routine. This month, the pint-sized princess is launching Snooki, a perfume inspired by her favorite sweet treats like cupcakes, kiwi, and lychee ($45 at perfumania.com on November 25th). “It’s the kind of fragrance that makes you hungry for more,” she said. Catch Snooki when she launches the fragrance Thursday, November 10th on HSN.

Next.

FIRST LOOK! Scarlett Johansson’s new Dolce & Gabbana short film!



Dolce & Gabbana
just launched the latest iteration of their signature fragrance, The One Lace Edition.

Inspired by delicate lace, the scent is sultry and sophisticated: Sparkling bergamot and jasmine meld with notes of plum and mossy vetiver. The drydown is warm, intriguing and ultra-feminine.

The short film which was shot by Jean Baptiste Mondino (and inspired by Italian filmmakers like Federico Fellini), and shows behind-the-scenes footage of the designers working on set with lace, as well as the fashion house’s muse, Scarlett Johansson. The actress, decked out in ’60s era hair, cat-eye liner and a form-fitting lace dress, portrays a starlet being interviewed between takes.

I’m not a fan of the short film, to be honest. It looks like more of an SNL commercial (you know I’m right).

Dolce & Gabbana The One Lace Edition, $85, dolcegabbana.com




Louis Vuitton releasing a fragrance!!

Believe it or not, in a time when everyone and their dog has their own fragrance, Louis Vuitton has yet to jump onto the bandwagon. But that’s all about to change!

More from Elle!

The storied French house has allegedly hired Jacques Cavallier-Belletrud, a perfumer whose family has worked in fragrance for almost as long as Vuitton has worked in luggage. Belletrud’s the nose behind a handful of well known scents including Stella McCartney’s eponymous fragrance, Dior’s Addict and Jean Paul Gaultier’s Classic and has, according to WWD, been busy sourcing “rare, almost-extinct flowers” for the Vuitton perfume.

Though a creative director of a brand as massive as Vuitton may not have much to do with whatever signature scent blooms from the label, they are associated with the look of the perfume and given the two very different people who may or may not be at the head of the house within six months—Marc Jacobs or, as rumored, Phoebe Philo if Marc goes to Dior—we can’t help but picture two opposing bottles, boxes and celebratory launches.

Can’t wait to smell it!