Archive: Fragrance

Emily Blunt for YSL Opium!

Emily Blunt is the new face of YSL Opium, and here we have our first look at her new ad!

Blunt, who rose to fashion fame after stealing the show in The Devil Wears Prada , said: “I am very honoured to have been chosen to be the face of Opium by Yves Saint Laurent. I have huge admiration for the House of Yves Saint Laurent and feel that this House has always truly understood the expression of elegance – its mystique and its indescribable power.

“It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished. Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.”

Love it!

Check out these other hot YSL products below!

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Dakota Fanning’s controversial Marc Jacobs ads banned from the UK

Remember these ads? I posted them back in June when they were released by Marc Jacobs. The controversial ads are back in the public eye today, after the Advertising Standards Authority in the UK banned them, saying that while Dakota Fanning is over 16, the ads are overly sexual for a child.

Apparently the ad, which promotes Jacob’s fragrance ‘Oh Lola!’, was the subject of consumer complaints,  reports Telegraph.

The British Advertising Standards Authority has cracked down on the ad, which features a 17-year-old Fanning with an oversized bottle of the fragrance between her legs, after receiving complaints that the company was turning Fanning, a minor, into a sex object. Their statement:

“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.”The Guardian reports that Coty, who makes the fragrance, doesn’t have the same problems with the ads, because most readers of the magazines featuring the ads are 25 or older, and that the picture was “similar to many other edgy images in those magazines.” They also stated that the ad doesn’t show any “private body parts or sexual activity,” and defended the ad as “provoking, but not indecent.”

What do you think of the ad? Is it too much? Does it deserve to be banned?

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Lady Gaga names her new fragrance – you’ll never guess what it is!

If you think for a couple seconds – you can guess it.

Know it?

Yes, that’s right - Lady Gaga is naming her debut fragrance after all her fans, ‘Monster’. She calls her fans Little Monsters, named an album The Fame Monster, a song called “Monster” and a tattoo of the word. So it’s no shock she went with this name.

Last year, she promised said scent would smell like “blood and semen.” The scent comes out next year – and looks like it’ll be up against Madonna’s debut fragrance, ‘Truth or Dare’.

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Madonna launches new label for “older” women called ‘Truth or Dare’

Madonna, with the help of her 15-year-old daughter Lourdes, successfully launched ‘Material Girl’, a clothing line for tweens and teens.

Now, the 53-year-old singer is looking to cash in on the older crowd. She and her partner, the Iconix Brand Group, are launching a new label called ‘Truth or Dare’. The new line will focus on an older audience, targeting women aged 27-50.

The ‘lifestyle brand’ is due to launch next year with a fragrance and accessories.

An image of the bottle was released today – a minimalist, hexagonal white bottle with gold cap and simple, geometric logo.

Shoes, handbags and lingerie are expected to follow.

Madonna said that she had been approached many times in the past to create her own brand, but only now was the timing right.

She told WWD: ‘Over the past several years, I have been approached countless times to create my own brand.

‘The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.’

Neil Cole, CEO of Iconix Brand Group, said that the success of Material Girl and Madonna’s star power indicate huge consumer demand for a second line.

He said: ‘The interest and excitement globally for brands developed by Madonna are significant.

‘After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence.’

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