Archive: Eyes

If it’s too good to be true…..

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T.V. watchdogs have concluded that television ads for Rimmel mascara in which Kate Moss’ eyelashes were digitally enhanced broke advertising industry rules.

This comes just three months after a L’Oréal mascara advert was criticized for featuring actress Penelope Cruz in false lashes.

The agency behind Rimmel’s television and magazine campaigns denied claims that Kate wore false lashes during the shoot but produced no evidence to prove it.

From now on, the company has been ordered to include a disclaimer in future ads making it clear when post-production magic has been used to increase the effects of a product.

Finally — some truth in advertising!

Not too good to be true!

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Dior Diorshow Mascara

What it is:
Dior’s cult-fave, super volumizing, lengthening, and curling mascara.

What it is formulated to do:
Creates the longest, thickest, curviest lashes ever, resulting in an ultra-glam “just-off-the-catwalk” look.

If you haven’t tried this yet, it lives up to the promise your eyelashes will look so long and lush you will think you have false eyelashes on. I am a Diorshow addict and I don’t care who knows it.

$23.00 BUY IT HERE.

I have it on good authority this new eyeshadow rocks!

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Our new Eye Shadow. Silky-smooth, non-creasing. The sum of its parts: Matte x Matte = Matte². Factor in five shades of Liquidlast Liner, and the result of this rich colour x high opacity equation isn’t only matte squared – it’s beautiful.

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MAC Matte 2 

A powder Eye Shadow formulated with micronized pigments that combines deeply saturated colour with a full-matte texture. Soft and creamy to apply, provides incredible full-colour payoff in a one-stroke application. Non-creasing. Colourfast, wears all day without fading.

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Last night Jocelyn and I had our girls night with some friends and over drinks and fondue we of course started talking about products. One of the resident makeup junkies Sarah told us she had just purchased this new Mac Matte 2 eyeshadow and said it is amazing! Her eyes looked great last night so I have to agree it looks good. So if you are hitting the mall this weekend be sure to get a Matte 2 shadow.

$14.00  BUY IT HERE. 

Does Jennifer Garner make you want to buy?

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Jennifer Garner is the new face of Neutrogena and she is helping them sell their new age reverse line.  Though I realize genetics played a much larger role in her looks then Neutrogena, I admit having her as a spokesperson makes me more interested to try it.

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Neutrogena Anti-Oxidant Age Reverse Eye Cream

Neutrogena Anti-Oxidant Age Reverse Eye Cream is formulated with antioxidant rich feverfew and Gamma Tocopherol to neutralize the free radicals that cause crow’s feet, puffiness, and dark circles around your eyes. Essential Soy is added to smooth skin and brighten tone. Dermatologist tested.

Every morning and night after cleansing, dab a small amount around the entire eye area, patting gently until absorbed. Can be used under makeup.

$13.59  BUY IT HERE.


Need to wake up tired eyes?

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This How to is perfect for me right now, I have two sick kids and I haven’t slept for more than two hours straight in over a week. So if you can’t get the sleep you need here is a quick tip to wake up your tired eyes.

Benefit’s Makeup Artist, Arianne Damboise, shows you how two little compacts of color are all you need to hide the redness and dark circles that lack of sleep leaves behind. You’re just a few pats away to beautiful, bright eyes.

Watch Video: 

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Benefit Boi-ing

An industrial strength under eye concealer that eliminates darkness and imperfections without creasing or looking heavy. This stuff really works!

$18.00 BUY IT HERE.

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Benefit Lemon-Aid

This soft, yellow cream instantly hides discoloration on eyelids, making them look fresh and young … with or without makeup.

$18.00 BUY IT HERE.