Archive: Estee Lauder

Estée Lauder Launches YouTube Channel‏

ESTÉE LAUDER LAUNCHES OFFICIAL YOUTUBE CHANNEL WITH 35 VIDEOS
The First Beauty Brand YouTube Channel Featuring a Two-Way Mirror

Estée Lauder announced today the launch of the brand’s new official YouTube channel. The Estée Lauder channel, Your Source for Expert Beauty Advice (www.youtube.com/esteelauder) houses 35 original videos showcasing Creative Makeup Director Tom Pecheux, and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. Featuring original content that is highly interactive, viewers will be engaged in a visual, tactile way that gives a new and insightful look into the Estée Lauder brand. The Estée Lauder YouTube channel is a self-contained platform where consumers can see product information, read ratings and reviews, get beauty tips, comment and share – all without having to leave the channel.

“We are thrilled to offer viewers an inside look at the Estée Lauder brand, with a behind-the-scenes view of our products, personalities and so much more,” said Charisse Ford, Senior Vice President of Global Marketing, Estée Lauder.

Videos are curated into various sections to allow for easy navigation of content including:

- How-To Videos
- Interviews with Creative Makeup Director Tom Pecheux
- Behind-the-Scenes Access
- Signature Services Videos
- Beautiful Skin Demonstrations

Instructional how-to videos are a focal point of the channel. Viewers can easily follow along to learn how to create a simple smoky eye, get fuller lips, achieve a bold brow look, and so much more. To make the experience seamless, there are simple instructions below each video that also correspond to a product. If a viewer would like to purchase a featured product, there are ratings and reviews featured in the video as well.

To practice creating a look on yourself in real time, viewers can activate the on-screen mirror and watch the tutorial while trying the application method on themselves. This feature initiates your webcam which allows you to follow along easily. You can see both yourself and the video on the screen at once so you can apply the techniques on yourself.

Check it out here.

Estée Lauder Invites You To: A Day To Reveal‏

Estee Lauder Spring 2011 Pure Color Collection.

Until Estee Lauder I really doubted high end nail polishes were worth the extra money. Many I’ve tried chipped faster than my drugstore brands.  That is to say until the wonder that is Estee Lauder Nail Lacquer waltzed into my life.

I’m always running around like a mad woman so the fact that the EL nail lacquer dries so quickly is a huge bonus. What makes it worth the time and money is how shiny and great this polish dries and that it’s super fade and chip resistant.

NEW from Estee Lauder’s Pure Color line , I just had the chance to check out two new amazing colors  – Purple Passion and Hot Coral (major spring trend)! The full Spring lineup is as follows:

Pure Color Nail Lacquer

  • Chocolate Crave (Limited Edition) (Nordstrom Exclusive)
  • Enchanted Garnet (Permanent)
  • Fuchsia Flame (Permanent)
  • Frozen Fantasy (Permanent)
  • Hot Coral (Permanent)
  • Mega Fuchsia (Limited Edition) (Nordstrom Exclusive)
  • Oyster Cult (Limited Edition) (Nordstrom Exclusive)
  • Perfect Storm (Limited Edition) (Nordstrom Exclusive)
  • Pure Red (Permanent)
  • Purple Passion (Permanent)
  • Rosa Rosa (Permanent)
  • Sizzling Taupe (Limited Edition) (Nordstrom Exclusive)
  • Ultra Violet (Permanent)
  • Violet Diva (Limited Edition) (Nordstrom Exclusive)
  • Wicked Green (Limited Edition) (Nordstrom Exclusive)
  • Wild Blue (Limited Edition) (Nordstrom Exclusive)

Turn your fingertips into fashion statements with a wardrobe of sensational shades to add definition, polish, and style to your fingertips.

Designed by Tom Pecheux, world-renowned makeup artist and Estée Lauder Creative Makeup Director.

Tom combined today’s top trends with timeless classics-all the colors he prefers for photo shoots and fashion shows.

Formulated with True Vision™ technology to transform ordinary color and make it extraordinary.

  • Rich, glossy with an intense, mirror-like high shine.
  • Fast-drying. Long-wearing.
  • High-pigment, high- impact brilliance in 3 effects: creme, pearl and shimmer.
  • True Vision™ technology takes ordinary color and makes it extraordinary.
  • Choose from a multi-faceted spectrum of modern and timeless shades.
  • Resists chipping-even in water.
  • High coverage that won’t fade, dull or streak, even in strong sunlight.

($19)

I have been a gloss girl for awhile but lately the lipstick is starting to pull me back in. The new Estee Lauder Pure Color Lipsticks have me drawn me in even farther. The colors are beautiful and with a great depth of color and apply like a dream. The staying power is truly remarkable, I might just be a lipstick girl now!
Estee Lauder Pure Color
Long Lasting Lipstick

Looks and feels incredible
It leaves lips wanting more

Color so incredible, it leaves your lips wanting more.

True Vision™ technology takes ordinary color and makes it extraordinary.

In a seductive spectrum of shades, from sublime to vivid.

TRUE VISION™ COLOR
Maximized color impact
Magnified vibrancy, clarity and dimension
Amplified brilliance
INDULGES YOUR LIPS
In 2 seductive finishes:
Satin, Lasting Creme
Lustrous, Lasting Shimmer

Medium-to-full, buildable coverage.
Long-lasting wear
Fade-resistant
Enriched with lip-loving ingredients, including apricot kernel, shea butter and murumuru butter that leave lips soft and creamy smooth.

“Lipstick makes a woman sensual, powerful and kissable.”
-Tom Pecheux, Estée Lauder Creative Makeup Director

$24

Disclosure: Complimentary samples of the above mentioned items were sent to me for an honest review.


Happy St. Patrick’s Day from Estee Lauder!

I got this nail polish in the mail yesterday – and how appropriate! Perfect for St. Patrick’s Day!!

NEW from Estee Lauder’s Pure Color line , is the gorgeous new color  – Wicked Green! Not a fan of green? Try Mega Fuschia!

Turn your fingertips into fashion statements with a wardrobe of sensational shades to add definition, polish, and style to your fingertips.

Designed by Tom Pecheux, world-renowned makeup artist and Estée Lauder Creative Makeup Director.

Tom combined today’s top trends with timeless classics-all the colors he prefers for photo shoots and fashion shows.

Formulated with True Vision™ technology to transform ordinary color and make it extraordinary.

  • Rich, glossy with an intense, mirror-like high shine.
  • Fast-drying. Long-wearing.
  • High-pigment, high- impact brilliance in 3 effects: creme, pearl and shimmer.
  • True Vision™ technology takes ordinary color and makes it extraordinary.
  • Choose from a multi-faceted spectrum of modern and timeless shades.
  • Resists chipping-even in water.
  • High coverage that won’t fade, dull or streak, even in strong sunlight.

LOVE Estee Lauder polishes… LOVE THEM!!!

($19)