Archive: Estee Lauder

Estee Lauder Pure Color Cyber Eyes Makeup Collection and Gift Sets for Holiday 2011

Estee Lauder’s new Pure Color Cyber Eyes collection features a series of limited edition eyeshadows, each of which is packed into a mini to-go palette. The six new shades—teal blue, bronze, smoky charcoal, mushroom pink, purple, and silver—have been created using a special formula that allows them to be applied, wet, dry, or as a gel. The collection also features a series of eyeliner pencils and mascara tubes, which will quickly complete your eye look.

 

Pure Color Cyber Eyes eye shadows
New formula creates a shadow that can be applied, wet, dry, or as a gel.

Pure Color Intense Intense Kajal Eyeliner
There will be four LE shades and two permanent – Blackened Black and Blackened Cocoa.

Gold
Face Compact: Pure Color EyeShadow (Safari Green, Hot Cinnamon, Kenyan Copper, Sugar Biscuit, Nude Fresco, Pretty Penny), Bronze Goddess, Pure Color Lipstick inTiger Eye, Pure Color Gloss in Wired Copper,Double Wear Stay-in-Place in Onyx, brushes for eye shadows and blush.
Gunmetal
Face Compact: Pure Color EyeShadow (Intense Violet, Lilac Whimsy, Sepia Sand, Ivory Slipper, Wild Truffle, Smoky Ember), Bronze Goddess, Pure Color Lipstick in Crystal Pink, Pure Color Gloss in Brazen Berry, Double Wear Stay-in-Place in Onyx, brushes for eye shadows and blush.
Platinum
Face Compact:Pure Color EyeShadow (Candy Crave, Sandbar Beige, Iridescent Violet, Sugar Cube, Pink Flash, Polished Platinum), Signature Silky Powder Blush in Pink Kiss, Pure Color Lipstickin Pink Parfait, Pure Color Glossin Star Pink, Double Wear Stay-in-Place in Onyx, brushes for eye shadows and blush.
Navy Clutch
Estée Lauder Pure Color EyeShadow and Signature Blush Deluxe Compact. Pure Color EyShadows in Tempting Mocha, Pink Flash, Peacock Blue, Silver Bell, Ivory Slipper, Amethyst Spark; Signature Blush in Pink Kiss), Pure Color Lipstick in Rose Tea,Pure Color Gloss in Magnificent Mauve, Double Wear Stay-in-Place in Onyx.

 

The Holiday 2011 Collection will also include mascaras and some great compacts. The Pure Color Cyber Eyes collection will be available at Estee Lauder counters, as well as online at EsteeLauder.com, in November. Prices start at $23.

Shop Pink and Help a Great Cause!

In recognition of Breast Cancer Awareness Month, here are some amazing beauty products that will donate a percentage of their profits to breast cancer awareness! Shop pink!

$55, available at Estee Lauder counters in the United States and esteelauder.com (20 percent of the retail price of each jeweled pink ribbon compact sold will go to The Breast Cancer Research Foundation)

$38, available at Ulta and philosophy.com ($5 from every purchase will go to The Breast Cancer Research Foundation)

$16, available at Sephora and sephora.com ($1 from each product sold will benefit The Breast Cancer Research Foundation)

$14.99, available at Target and target.com (15 percent of the purchase price benefits The Breast Cancer Research Foundation)

$14, available at stilacosmetics.com (a total of 10 percent of proceeds will go to a variety of breast cancer awareness charities, including The Breast Cancer Research Foundation)

Estée Lauder Launches YouTube Channel‏

ESTÉE LAUDER LAUNCHES OFFICIAL YOUTUBE CHANNEL WITH 35 VIDEOS
The First Beauty Brand YouTube Channel Featuring a Two-Way Mirror

Estée Lauder announced today the launch of the brand’s new official YouTube channel. The Estée Lauder channel, Your Source for Expert Beauty Advice (www.youtube.com/esteelauder) houses 35 original videos showcasing Creative Makeup Director Tom Pecheux, and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. Featuring original content that is highly interactive, viewers will be engaged in a visual, tactile way that gives a new and insightful look into the Estée Lauder brand. The Estée Lauder YouTube channel is a self-contained platform where consumers can see product information, read ratings and reviews, get beauty tips, comment and share – all without having to leave the channel.

“We are thrilled to offer viewers an inside look at the Estée Lauder brand, with a behind-the-scenes view of our products, personalities and so much more,” said Charisse Ford, Senior Vice President of Global Marketing, Estée Lauder.

Videos are curated into various sections to allow for easy navigation of content including:

- How-To Videos
- Interviews with Creative Makeup Director Tom Pecheux
- Behind-the-Scenes Access
- Signature Services Videos
- Beautiful Skin Demonstrations

Instructional how-to videos are a focal point of the channel. Viewers can easily follow along to learn how to create a simple smoky eye, get fuller lips, achieve a bold brow look, and so much more. To make the experience seamless, there are simple instructions below each video that also correspond to a product. If a viewer would like to purchase a featured product, there are ratings and reviews featured in the video as well.

To practice creating a look on yourself in real time, viewers can activate the on-screen mirror and watch the tutorial while trying the application method on themselves. This feature initiates your webcam which allows you to follow along easily. You can see both yourself and the video on the screen at once so you can apply the techniques on yourself.

Check it out here.


Estée Lauder Invites You To: A Day To Reveal‏