Archive: Estee Lauder

Estee Lauder Announces Gabriella Wild as Newest Face

Nutritious Vitality 8_Model Image_Global_Exp Dec '15

Gabriella Wilde joins Estée Lauder as the newest face to represent the brand in skincare and makeup campaigns. The British beauty’s first campaigns debut globally this month. She will appear in Crescent White skincare and makeup launching in Asia first, Nutritious Vitality8TM and the Courreges Estée Lauder makeup collection. All three campaigns were shot by Craig McDean in New York.

“I am excited to join the incredible women who represent Estée Lauder,” said Gabriella Wilde. “They all
inspire me and now I hope to inspire others.”

Gabriella joins the current Estée Lauder model line-up of Carolyn Murphy, Constance Jablonski, Liu Wen,
Joan Smalls, Arizona Muse, Stephanie Seymour and Kendall Jenner, most recently signed in November.

About Gabriella Wilde
Actress, model, artist and now also mother, Gabriella Zanna Vanessa Anstruther-Gough-Calthorpe began
her career as a model at age 14, after being scouted by Naomi Campbell at a dinner party. Gabriella’s
campaigns include Abercrombie and Fitch, Lacoste, Topshop and most recently, Burberry. She has also
appeared on the fashion pages of titles such as Vogue, Nylon, V magazine and L’Officiel.
Gabriella left the world of modelling to pursue her dream of becoming an artist. Shortly after being accepted
into the prestigious City & Guilds of London Institute, Gabriella was asked to audition for her first film and
her acting career took off from there.

 

Estée Lauder Launches Little Black Primer featuring Kendall Jenner

Kendall’s first campaign for Estée Lauder and she does a great job. Love the idea of this primer, can’t wait to check it out!

little black primer

Estée Lauder Little Black Primer $24
Think of it as the little black dress for lashes. Unlike traditional lash primers that are white, this primer is tinted black, so you can use it on its own.

Three ways to wear it:

Tint: Colors and lifts bare lashes so they stay silky black throughout the day and even overnight.

Amplify: As a primer, it’s the optimal mascara base for volume, lift and length.

Set: Brush over mascara for a long-wearing, water-resistant topcoat that helps reduce smudging and flaking.

No well-dressed lashes should be without it.

Patent-pending formula.

How to use:
Apply it on bare lashes for a softer, more natural lash look. Brush on as a lash primer under mascara. Wear as a top coat to set mascara.

Estée Lauder Introduces Pure Color Envy Shine

Estée Lauder unveils the newest object of desire – introducing NEW Pure Color Envy Shine Sculpting Lipstick.  Our Pure Color Envy Sculpting Lipstick collection is reimagined to give you a sheerer, high-shine finish.

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Estée Lauder Introduces Pure Color Envy Shine $30
Color with the power to transform your lips, your look, your attitude.
Sculpts: Multi-faceted pigments create definition. Lips look beautifully shaped, sculpted, curvaceous.

Hydrates: Time-Release Moisture Complex helps capture and seal-in hydration. Lips feel continuously moisturized throughout the day.

Illuminates: Saturates lips with brilliant color and shine—in one stroke.

Creamy texture glides on moist, covers evenly. Sensually soft and smooth, luxuriously comfortable.

The lipstick bullet is slim-shaped to sculpt the curves of your lips. The case feels like luxury in your hands. And with one click, case closed.


Estée Lauder Signs Kendall Jenner!

Behind the scenes on an Estée Lauder ad shoot with Kendall Jenner. Photo courtesy of Estée Lauder.

What do you think of Kendall as their brand ambassador? Check out the video below to see Kendall trying on her mom’s makeup as a little girl, pretty darn cute. Her family name may proceed her but she is a beautiful young girl who appears to be working hard to make a name for herself in the modeling world.

Estée Lauder  announced that it has signed Kendall Jenner, fashion’s new breakout star and social media sensation. Kendall will appear in digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder’s channels well as her own.

“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.

“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” said Kendall Jenner. “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”

Kendall has an astounding social media following of over 30 million fans across Instagram, Twitter and Facebook, placing her as the number one model on social media1 with a fast-growing global audience. In the last year, Kendall has also experienced a meteoric rise in the beauty and fashion arena, marked by the Estée Lauder signing as well as a 13-page fashion feature in the December issue of American Vogue shot by Patrick Demarchelier.

“Behind the scenes on an Estée Lauder ad shoot with Kendall Jenner. Photo Credit: Estée Lauder