Here’s your first look at Lancôme ambassadress Emma Watson and the new Rouge In Love lipstick collection. Long-wearing, chic and utterly comfortable.

What do you think about the new colors? Here’s more from Lancome!

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lancome rouge

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Lancôme is thrilled to announce the newest addition to our iconic Trésor fragrance family- Trésor Midnight Rose. Inspired by the cobblestone streets of Paris, Trésor Midnight Rose embodies a mischievous sense of femininity. The sweet floral, created by perfumer Anne Flipo, is encased in a faceted bottle that blushes powder pink to violet, with an elegant satin rosette at the neck. The notes of raspberry, rose, vanilla and sensual musk combine for a seductive candied scent.

Lancôme ambassadress Emma Watson is the face of Trésor Midnight Rose—her first campaign since joining the Lancôme family. Shot by legendary photographer Mario Testino, the print ad and TV campaign evoke free-spirited 60s icon Jean Seberg.

Trésor Midnight Rose is available for 1 oz. ($44), 1.7 oz. ($56), and 2.5 oz. ($75) EDP spray; at Lancôme counters and www.lancome.com

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Emma Watson is the new face of Lancome – and as part of her partnership, here we have our first look at their Midnight Rose commercial!

The film depicts a blossoming romance between the ever-so-stylish Watson and oh-so-handsome model Cyril Descours, as the love struck stars follow each other around Paris. It’s sultry, chic and magical – everything you would expect from Watson’s first campaign for the brand.

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In a press announcement released today, the French beauty house stated:

‘Lancôme is pleased to announce the arrival of Emma Watson as new ambassadress of Lancôme. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. we are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, says Youcef Nabi, President of Lancôme International.’

Emma follows in the footsteps of other renowned actresses, such as Julia Roberts, Penelope Cruz, Kate Winslet and Anne Hathaway, who have also starred in campaigns for the brand.

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Harry Potter star Emma Watson, 20, is announced as the latest ambassador for French beauty brand Lancome.

The actress has managed to distance herself from her Harry Potter character – frizzy-haired Hermione Granger – with her pixie crop, but overachiever is something both Emma and Hermione do well. On top of promoting the last Potter films, designing (and modelling) for eco-friendly fashion brand People Tree and studying at Brown University in the US, Emma is about to add to her modeling portfolio (she’s starred in campaigns for Burberry) by signing a six-figure deal with Lancome.

It’s an unusual choice for the make-up and skincare brand that has chosen thirty-something actresses – Julia Roberts, Uma Thurman, Juliette Binoche – to front its products in the past. But it looks like Lancome wants to pull in new, younger customers with Emma, 20, as the face and why not? If you can attract a fanbase early (as Emma has) they’re likely to stay loyal for years.

Emma said, ‘It’s so exciting, I can’t wait to start shooting,’ But the pretty, young star has confessed, ‘Although I don’t wear much make-up I’m a big fan of Lancome products, especially their mascara.’

The ads will be shot next month by Mario Testino and Emma will also star in TV adverts for the brand.

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Emma Watson tells ELLEuk.com she will have to grow her hair if she wants to keep attracting acting roles.

Emma Watson’s pixie crop has caused much debate since she had it cropped last year. Some love it, others not so much. We all know the reason behind the cut – she has been contractually obliged to keep it long for the Harry Potter franchise of films, so last August after filming she went to the Cutler Salon in New York where hairstylist Rodney cut off her luscious lengths into the now famous pixie crop. A couple of days later she posted the news on her facebook page saying, ‘Yes, I cut my hair off a few days ago! I love it – feels incredible.’

But last night she confessed she may have to grow it out. ‘I’m kind of looking forward to getting to a cute little bob stage. I am trying to grow it but it’s slow, it’s taking a while obviously. If I want to keep acting it’s more flexible for me to have it longer for different roles, it’s quite a specific cut.’

I think she looks great either way!

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