My hair went from wavy to spiral curls at puberty and since then I have to admit I have hated my curls more often than not. When I get my hair highlighted and my stylist straightens it I love how perfect it looks smooth, and straight.
As a mother of a now 10 year old girl I see how early they start to judge themselves and I want to be an example. I am working to embrace my curls and my whole body and lead by example. I love this campaign and the way Dove is helping women of every age embrace and love themselves.
In a recent global study, Dove Hair found that 1 in 3 women in the US have wavy to curly hair, yet the traditional standard of beauty is often considered straight and sleek. In fact…
- Only 10% of women in the US with curly hair feel proud of their hair
- Only 4 in 10 girls with curly hair think that their hair is beautiful
- Little girls are 7X more likely to love their curls if people around them do
The Love Your Curls Film powerfully illustrates the relationship young girls have with their curls (which can often be a source of anxiety, frustration and dislike), and what women can do to help inspire future generations to love and embrace their curly hair.
For more than 10 years, Dove has been committed to creating a world where beauty is a source of confidence and not anxiety. The Love Your Curls campaign promises to be a first in the beauty industry – one that urges women to love their curls in an unprecedented way that will have a powerful cultural impact for adult women, and help set the stage for the next generation to feel more confident about their coils.
Along with using better products to bring out my curls I have finally weaned myself to only washing my hair every other day and it has made such a difference in my hair and curls. I always need a little something to freshen up and I am addicted to Dove Dry Shampoo!.
I get lots of cool products to sample one of them being Dry Shampoo and I have tried so many brands, some that cost close to $40. But my favorite remains Dove’s, in fact I just hit Walgreens this week to grab another can. I love how clean and light it is. It gets rid of any grease in my hair and leaves it smelly and looking great and the best part it doesn’t ruin my curls! And if you want to do a big messy bun this is your new best friend. I spray it around the crown of my head let it sit for a moment then work it in. It adds the perfect amount of volume for a beautiful bun look that people will think you took forever creating not two minutes.
DOVE REFRESH+CARE INVIGORATING DRY SHAMPOO $4.99
Better style comes through better care. That’s why Dove has reinvented its styling collection to nourish and protect hair for a long-lasting, beautiful style.
Our weightless formula absorbs oil to transform hair from lifeless to bouncy so you enjoy style that looks and feels refreshed with a freshly-washed scent, even when you skip your regular wash.