What do Hillary Clinton, Madonna and the new cast of Ghostbusters have in common? All are women who society has recently attempted to use their appearance to belittle their achievements.
Never-ending commentary and judgment focused on how women look is deeply ingrained into daily life. Whether or not it is intentional, it can limit women and place pressure on them to conform to a narrow standard of beauty.
Today, Dove launched a NEW FILM to launch the #MyBeautyMySay campaign. Dove believes a woman’s beauty should not be used to trivialize her achievements and this new campaign empowers women to rise above beauty being used against them. The film profiles nine real women and their unique stories on how they overcame the beauty limits that were placed on them to inspire and encourage women to celebrate beauty on their own terms
Dove Research Stats:
- 7 in 10 women agree that women and girls receive more compliments/comments about the way they look, than on their accomplishments, but women want to be seen for more than just their looks
- 1 in 2 women with low self-esteem have not been assertive in expressing their opinions or stuck to their decisions because they didn’t feel good about the way they looked
- Women agree (74%) it is the unique characteristics of a woman that make up her beauty
- In order to feel confident 86% of women feel it is important to do something you really love
I love this video. As a woman and a mother of a pre-teen daughter this is a cause near and dear to my heart.