Archive: Diesel

Embrace Your Inner Superhero with DIESEL!‏

This Summer, embrace your inner superhero with Diesel’s ‘Only the Brave Captain America Limited Edition’ cologne. This fearless fragrance is about adventurous, limitless living inspired by the strength and bravery of Captain America. This hard-hitting fragrance has been redesigned in cult, Captain America comic strip packaging by legendary illustrator Bryan Hitch.

PRICE: $15

WHERE TO BUY: department stores nationwide

Diesel releases an Iron Man inspired cologne!

Iron Man 2 is one of the most anticipated movies this year, and along with its popularity a range of manufacturers have decided to cash in on Iron Man’s success. One of these is clothing an fragrance manufacturer Diesel who are releasing a limited edition Iron Man Cologne.

It looks like this limited edition fragrance is Diesel’s ‘Only The Brave Cologne’ with Iron Man packaging, so maybe it wont make you smell like Tony Stark after all. We suspect Tony Stark uses something more exclusive and more expensive.

The Diesel Iron Man Cologne will be available sometime next month for $67.50.

I kinda want to smell it, not gonna lie.

VIP Common concert!


In partnership with Macy’s, Diesel Only The Brave is giving you the opportunity to celebrate bravery with Common, the face of the brand’s courageous fragrance, at a intimate live performance at Capitale on Wednesday, August 26th, 2009.

You have until Monday August 24th to stop into Macy’s in Herald Square and other select locations, purchase $117.50 or more of Only The Brave products and receive TWO tickets to this VIP live performance.

The GRAMMY-winning hip-hop artist’s performance, including the song “The 6th Sense,” embodies the spirit of determination and perseverance. This private concert for Common’s friends and celebrity fans will capture the essence of empowerment, a sense that the performer depicts throughout his work, from his music to his community outreach.

“I’ve always thought Diesel was a progressive, fresh brand—it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too—to be an individual and an artist, it takes both bravery and courage.”

How To Enter To Win: Beginning August 10th, 2009, visit Macy’s Herald Square, Rego Park, Kings Plaza, Garden State Plaza and Cross Country to be one of the first 500 consumers to make a Diesel Only The Brave purchase of $117.50 or more

Wednesday, August 26th, 2009
130 Bowery (at Bowery and Grand)
New York, NY 10013
8:00 p.m. – 9:00 p.m. Doors open / Red Carpet
9:00 p.m. – 10:00 p.m. Common Performs



Inspire your inner hero this Independence Day with Diesel Only The Brave! This bold new scent boasts the determination and strength to stand up and be counted—to overcome adversity and to be heard. Inspired by visionary artists, icons and rebels, Diesel Only The Brave is a fragrance about making an impact.

Only The Brave is for men who take a stand and control their own destiny by seizing opportunities and making a difference. The scent encompasses the qualities of the brave, housed in a clenched fist that tells several stories: Facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.

Common was chosen as the face of the fragrance because of his spirit and energy that perfectly represent the passion, will and conviction that Only The Brave captures.

What it Costs: Eau de Toilette 1.7oz, $52.50; Eau de Toilette 2.5oz, $65.00

Where to Buy: The recently opened Fifth Avenue Diesel Flagship in New York, Diesel boutiques,, Macy’s, Dillard’s and other major department stores.

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