I love the idea behind Bullets to Bracelets. In a time of year when its easy to focus on wants and shiny new treasures it’s easy to forget how much we have to be thankful for. Dermalogica’s joinFITE program has these limited edition Bullets to Bracelets handcrafted in Ehtiopia. And the best part ALL of the proceeds go to microloans to help women entrepreneurs in 62 countries around the world. So give a great gift the bracelet that does double duty something fun to wear and its helping women create real change for themselves and their families.
This holiday season, Dermalogica’s joinFITE program will be selling “Bullets to Bracelets”, handcrafted by talented artisans in Ethiopia. A group of female artisans are being empowered with financial independence thanks in part to the income these bracelets provide. The artisans collect used bullet casings, which were once meant for harm, and transform them into wearable signs of hope. This holiday season joinFITE has partnered with Raven+Lily to produce a meaningful symbol for women’s economic empowerment.
Bullets to Bracelets is the latest way joinFITE is positively impacting the lives of women. Two years ago, Dermalogica partnered with Kiva to form joinFITE, whose goal is to empower women into Financial Independence Through Entrepreneurship. By providing women with access to a loan for their businesses, they are able to create a positive ripple effect of change when they improve life for themselves, their families and their communities. Recently, joinFITE reached its goal of helping to fund loans for 25,000 women to start or grow their own businesses.
The joinFITE bracelets will be available for a limited time this holiday season at Dermalogica retailers and online at Dermalogica.com.
All proceeds from the sales of bracelets purchased at Dermalogica.com will go towards funding microloans for women entrepreneurs in 62 countries around the world.