Award-winning, fuller-bust British lingerie brand Curvy Kate is celebrating its U.S. debut with Star in a Bra, a model search open to all confident and naturally curvaceous women ages 18 and over who are a D plus cup size. The winner has the opportunity to receive an exclusive one-year international modeling contract with Curvy Kate, and become the U.S. face and body of the brand, fronting a marketing campaign that includes website, video and print components.
Star in a Bra has already taken place five times in the U.K., becoming a widely anticipated event garnering thousands of entries, and has since launched in Australia, Ireland, and now for the first time, America. Curvy Kate uses only amateur models found through Star in a Bra, and have signed a diverse set of women with dress sizes from 8 – 16, and cup sizes from E – J.
The winner will become an ambassador for self-acceptance, and inspire women nationwide to love their curves.
HURRY ONLY THREE DAYS LEFT TO ENTER
How to Enter:
- Starting on April 5, women ages 18 and over with natural D plus cup sizes can create an entry profile on Curvy Kate’s USA Facebook page. This is the only place to enter. Entrants must upload five pictures* of themselves wearing their favorite lingerie or swimwear, and write a short summary of why they want to be Curvy Kate’s Star in a Bra.
- On April 29th, contest registration closes and the Curvy Kate team of expert panelists chooses the top 30 finalists to be featured on Curvy Kate’s USA Facebook page.
- On May 10, the top 30 finalists are posted on Curvy Kate’s USA Facebook Page. The public will have two weeks to vote for the top 10 finalists.
- On May 30, the top 10 finalists are announced.
- On June 6 – 7, the top 10 finalists are flown to New York for a professional makeover and photo shoot with the Curvy Kate team of experts.
- On June 13, the professional photo shoot images will be posted and the final public voting round begins for the model search winner.
- On June 27, the voting closes. The winner is announced June 29.
The winner will be flown to the U.K. for a series of photo shoots to execute the marketing campaign with other winners from the U.K. and Australia. In addition to the modeling contract, the winner will also receive a year’s supply of Curvy Kate lingerie.
Dates subject to change. Curvy Kate Star in a Bra official rules are posted at http://slidesha.re/SIABUSAterms.