Archive: Cover Girl

CoverGirl Debuts a New Lengthening Mascara

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Elle Magazine Beauty News: CoverGirl Debuts a New Lengthening Mascara
LashBlast Length goes the distance with its superlong wand and lightweight formula

ELLE SUBSCRIPTION

Despite innovations in mascara (we’ve come a long way from 3000 B.C. crocodile-dung formulas), catching corner lashes is a task that can still frustrate even the most skillful makeup artists. But skipping them altogether won’t fool anyone: According to CoverGirl research, when asked whether a subject had long lashes, 80 percent of respondents looked at the eye’s outer corner when making their judgment. Enter CoverGirl LashBlast Length—the mascara wand, the brand’s longest to date, features 450 bristles to deliver a lightweight nylon fiber-based formula (the same used for lash extensions) designed to easily coat each and every lash.

Source

Be bold and beautiful like Drew Barrymore!

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CoverGirl launches a new addition to their LashBlast Line!

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The New Mascara You Need Now!

What do you get when you add a dash of nylon to an already-amazing mascara formula? Drew Barrymore-style lashes! CoverGirl is launching the newest addition to their cult following LashBlast mascaras—LashBlast Length. The new nylon-enhanced version promises 80 percent longer lashes and zero flaking. It won’t be available till early September, but you can snag a tube on pre-order starting today in hopes of channeling Barrymore’s gorgeousness—Lanvin dress not included.

CoverGirl sent me their new mascara, LashBlast Length to try out – and I was SO EXCITED, because LashBlast (the original!) is by far my favorite mascara ever! I really liked the difference in this mascara! It made each eyelash look so much longer…visibly longer! It completely changes my makeup look, and I like that! I will definitely keep this mascara on hand to switch things up every now and then! Try it out for yourself! It will be available in September 2009, at your local drugstore!

A perfectly matched system that combines an advanced Super-Length brush and our unique lengthening Elasta-Nylon formula for extreme lash length that won’t break or flake off.

Beauty Benefits

• Achieve up to 80% longer lashes that stay gorgeous all day
• Combination of the Super-Length brush and the flexible Elasta-Nylon formula create ultra long lashes that won’t flake or break
• Create extreme lash length with no clumps
• Lengthening formula reaches each lash, corner to corner, for a dramatic fan of ultra long lashes

Attributes
Super-Length Brush

• Our longest brush ever gives expert precision and control to create individualized clump-free lashes
• The brush is specially designed with product reservoirs at the tip to grab and extend the fine, corner lashes critical for length impact
• The Super-Length brush has over 450 fine bristles – 20% more than LashBlast Volume

Lengthening Formula

• The lengthening formula contains nylon fibers, the same material used for real lash extensions
• The Elasta-Nylon formula stretches lashes to their maximum length for ultra long lashes that stay flexible and incredibly lightweight with all-day impact
• LashBlast Length is smudge and smear proof, yet easy to wash away at the end of the day

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Amy Adams’ Beauty Look from “Julie & Julia” Premiere

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From COVERGIRL’S Celebrity Makeup Artist Molly R. Stern:

“It always seems that inspiration ends up coming from the dress. Last night Amy wore a gorgeous full length Carolina Herrera gown with a charcoal and white pattern speckled with gold beading. So I borrowed from that exquisite color palette.”

“We went for a steel and copper smoky lid, gorgeous full lashes, a peachy cheek and a golden amber lip.”

Magazine

Face
I first started by prepping her skin with a refreshing spray of Jurlique rose water balancing mist. And then moisturized her skin with La Mer’s moisturizing lotion

Next I based her skin sparingly with the new Cle de peau cream foundation. Then I warmed up her cheeks with the gorgeous new COVERGIRL Simply Ageless Sculpting Blush in Plush Peach.

Eyes
For her eye, I based the lid with a combination of Shu Uemura’s cream eye shadow in P taupe, and Vincent Longo’s silky orange liquid eyeshadow

Over that I blended the new NARS shadows in Brumes.

Under her eye I smudged COVERGIRL Exact Eyelights Eyeliner in Radiant Sapphire in the outer corner and on the inner corner I dabbed a smidge of Shu Uemura pressed eye shadow in NME gold 350.

On her lashes I coated them with COVERGIRL Exact Eyelights Mascara in Black Sapphire.

Lips
To finish off the look I tinted her lips with COVERGIRL Outlast Lipstain in Cinnamon Smile with a dab of YSL golden gloss over top.

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