Archive: Cover Girl
Taylor Swift will represent a new generation of luxury makeup, COVERGIRL NatureLuxe, launching in January 2011. The new line includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished look and a lightweight feel. Swift’s COVERGIRL ads for NatureLuxe will appear beginning in January (but you can get a sneak peek here!). NatureLuxe Silk Foundation and Gloss Balm will be sold at drugstores nationwide.
Natureluxe Silk Foundation: Redefine natural beauty with their lightweight silk foundation. With a touch of cucumber water and a hint of jojoba and rose hip extracts, their light yet luxurious formula takes heavy weight out of your polished finish.
I tried this foundation, and I have to say, I was really impressed! It’s very light – and smooth, and when it has absorbed into your skin, it leaves it looking radiant! For a drugstore foundation, this was a wonderful surprise! Most foundation is so overpriced, it’s ridiculous! I love this new line!
Natureluxe Gloss Balm: Get the sheer color and shine of a gloss with the soft, lightweight feel of SPF 15 balm. Fortified with mango and shea butter, this feel-good formula leaves your lips feeling decadent and delicious.
I loooooooooooooooooooove these glosses! I might go out and buy 10 more. This awesome balm comes in 16 shades! It’s definitely worth trying, you won’t be sorry!
Can’t wait to see what else Natureluxe comes out with!
COVERGIRL has exciting news to announce about its latest COVERGIRL, Taylor Swift!
Swift will represent a new generation of luxury makeup, COVERGIRL NatureLuxe, launching in January 2011. The new line includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished look and a lightweight feel. Swift’s COVERGIRL ads for NatureLuxe will appear beginning in January. NatureLuxe Silk Foundation and Gloss Balm will be sold at drugstores nationwide.
Taylor’s naturally polished and beautiful look fits perfectly with the new luxury makeup line,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn’t extravagant, but rather simple, modern elegance that is inspired by nature.”
CoverGirl is introducing an upscale sister line called NatureLuxe.
Set to debut alongside their current offerings in drugstores nationwide, this cosmetics collection will target a more affluent customer who is interested in the “natural” beauty sector.
WWD reports that NatureLuxe is being positioned as a boutique brand with the launch of a Silk Foundation and Gloss Balm which both employ natural ingredients.
The foundation contains jojoba and rosehip extracts and cucumber water, and the balm is made with mango butter, shea and other hydrating butters, instead of heavier-feeling oils and synthetics.
In a nod to the green movement, CoverGirl is using a small amount of bioresin — a renewable, sustainable, sugarcane-derived plastic — in its packaging.
“This is a pilot test, and as we learn, it is our intention to increase the amounts we use over time,” said Dr. Sarah Vickery, principal scientist, CoverGirl Cosmetics in an interview with WWD.
CoverGirl spokesperson Taylor Swift will star in ads for the new luxury line of products.