Archive: Cover Girl

Natural Makeup Look With the Help of COVERGIRL NatureLuxe Gloss Balm!

I (Jocelyn) am not a huge fan of heavy makeup. Very rarely will I put a lot of eye makeup on. If I do – I’m going out with the girls, or out on the town with my husband. Other than that, I opt for a more natural look. One thing I’m NEVER a huge fan of, is lipstick. For me, I just don’t like the feel of it on my lips. I know Erin likes lipstick, but she has much better lips than I do! (Time to try lip injections? I kid, I kid.)

When we were asked to go out and purchase a COVERGIRL NatureLuxe Gloss Balm to review, I knew I was the one for the job. I picked two shades. First I grabbed “Grenache, Grenache”, #235. I love it! It’s a shimmery – mauve color. Slightly darker than my lips. Second, I picked “Clay Argile”, #260, which is pictured below. I am in LOVE with this color. It’s a beautiful pinkish/pearly color that looks very natural. My husband took this picture of me (above) wearing it. It’s natural and beautiful, and I love it! It completes my natural makeup look beautifully.

What I did for my makeup here, was started with a shadow primer. Then I topped it with a baby pink eyeshadow – all over my eyelid. Then, using a eyeliner brush I applied rose colored eyeshadow along my lashes – as an eyeliner. I lightly blended the two colors in, and finished it off with a coat of black mascara. I then chose COVERGIRL NatureLuxe Gloss Balm in the shade “Clay Argile” or #260 (see below). I think it all goes together really well!  I think it’s a really beautiful way to wear your makeup this spring!

Please visit Glam.com’s Amazon store and check out all the beautiful colors available (and for so cheap!). 

Get the sheer color and shine of a gloss with the soft, lightweight feel of SPF 15 balm. Fortified with mango and shea butter, this feel-good formula leaves your lips feeling decadent and delicious. I love that this balm feels so smooth on my lips. It’s so nice feeling, I’m going to have to pick up more colors!

Disclosure: Compensation was provided by Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of COVERGIRL.

MUST SEE: This Taylor Swift CoverGirl Mascara ad was banned!

Take a look at this new ad by CoverGirl. Can you figure out why the US’s National Advertising Division of the Council of Better Business Bureaus Claims (NAD) has chosen to ban it?

Excessive photoshopping!

Business Insider reports that the NAD has banned print ads for CoverGirl NatureLuxe Mousse Mascara, including the spots featuring celeb spokesmodel Taylor Swift. According to the NAD, the ads made “superior performance claims” such as “2X more volume” and “20 percent lighter” that simply couldn’t be substantiated.

The NAD specifically noted that the Swift ad had a disclaimer printed on the bottom that clearly stated, “lashes enhanced in post production.”

“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then — in the mice type — have a disclosure that says ‘okay, not really,’ ” NAD director Andrea Levine told Business Insider.

RELATED: Check out Dakota Fanning’s BANNED Marc Jacobs ad!

I think it’s about time something was done about this. This issue of false advertising has bothered me for YEARS. As beauty bloggers, Erin and I are CONSTANTLY being sent products to try out with the promise of this – and that. We see the ads, we read all the claims of “longer lashes” or “fuller lashes” and 9 times out of 10, nothing ever really lives up to the promise! It has gotten to the point (with me) that I really don’t pay much attention to beauty ads at all, because who really believes that stuff anymore? Don’t we all just see it as fake?

Maybelline was made to address an similar Photoshop issue earlier this year, when an ad for its anti-aging “Eraser” product used Photoshop instead of the product itself to erase spokesmodel Christy Turlington’s dark circles. Britain’s ASA banned the ad for misleading consumers.

In fact, Business Insider notes that in banning the Taylor Swift spot, the NAD is specifically trying to follow the ASA’s lead. Does that mean we should expect a banned-ad-of-the-week in the US to match Great Britain? Could this be the end of Photoshopping Disasters?

I’m really happy something is finally being done about this trend in advertising. You should not be able to photoshop results.  The UK has been banning ads for years, and they take a much more critical stand on false advertising. Hopefully the U.S. will crack down on ads here as strongly!

Who’s with me?

Makeup Must-Have: Covergirl Foolproof 5



New from COVERGIRL – Natureluxe!

Taylor Swift will represent a new generation of luxury makeup, COVERGIRL NatureLuxe, launching in January 2011. The new line includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished look and a lightweight feel.  Swift’s COVERGIRL ads for NatureLuxe will appear beginning in January (but you can get a sneak peek here!). NatureLuxe Silk Foundation and Gloss Balm will be sold at drugstores nationwide.

Natureluxe Silk Foundation: Redefine natural beauty with their lightweight silk foundation. With a touch of cucumber water and a hint of jojoba and rose hip extracts, their light yet luxurious formula takes heavy weight out of your polished finish.

I tried this foundation, and I have to say, I was really impressed! It’s very light – and smooth, and when it has absorbed into your skin, it leaves it looking radiant! For a drugstore foundation, this was a wonderful surprise! Most foundation is so overpriced, it’s ridiculous! I love this new line!

Natureluxe Gloss Balm: Get the sheer color and shine of a gloss with the soft, lightweight feel of SPF 15 balm. Fortified with mango and shea butter, this feel-good formula leaves your lips feeling decadent and delicious.

I loooooooooooooooooooove these glosses! I might go out and buy 10 more. This awesome balm comes in 16 shades! It’s definitely worth trying, you won’t be sorry!

Can’t wait to see what else Natureluxe comes out with!