Archive: Cover Girl

CoverGirl launching upscale makeup line called NatureLuxe!

CoverGirl is introducing an upscale sister line called NatureLuxe.

Set to debut alongside their current offerings in drugstores nationwide, this cosmetics collection will target a more affluent customer who is interested in the “natural” beauty sector.

WWD reports that NatureLuxe is being positioned as a boutique brand with the launch of a Silk Foundation and Gloss Balm which both employ natural ingredients.

The foundation contains jojoba and rosehip extracts and cucumber water, and the balm is made with mango butter, shea and other hydrating butters, instead of heavier-feeling oils and synthetics.

In a nod to the green movement, CoverGirl is using a small amount of bioresin — a renewable, sustainable, sugarcane-derived plastic — in its packaging.

“This is a pilot test, and as we learn, it is our intention to increase the amounts we use over time,” said Dr. Sarah Vickery, principal scientist, CoverGirl Cosmetics in an interview with WWD.

CoverGirl spokesperson Taylor Swift will star in ads for the new luxury line of products.

Source

Ski Bunny Survival Kit

Skis up! If you plan to hit the slopes this winter you need beauty products that will withstand the cold and harsh conditions of all those snowy peaks.

Protect and save yourself with these 5 ski bunny essentials:

1. Cetaphil Daily Facial Moisturizer SPF 15: A skier’s best defense against windburn and chapped skin is to keep skin super moisturized and protected from the sun’s harmful rays. Save time with a two-in-one moisturizer/SPF combo, like Cetaphil’s Daily Facial Moisturizer. It’s non-greasy and lightweight formula won’t make your skin feel heavy and the SPF protects against both UVA and UVB rays from the sun. Look for Cetaphil Daily Facial Moisturizer at stores like CVS, Walgreens, Target and Rite Aid, with a suggested retail price of $11.99. www.cetaphil.com

2. LypSyl Intense Protection LypMoisturizer: Wind got your lips feeling the burn? Try LypSyl, made with pure Swedish beeswax that protects lips from windburn and also moisturizes at the same time. Natural ingredients, including organic Shea butter, coconut oil and Vitamins E and A help the balm glide smoothly over lips, leaving them feeling soft, smooth and tingly. Use LypSyl every day before jumping on the lift to keep lips feeling and looking good. For sunscreen lip protection grab LypSyl in Honeyberry. LypSyl Intense Protection and LypSyl Honeyberry retail for $2.99 and can be found at drugstores nationwide. www.lypsylhome.com

3. CoverGirl LashBlast Mascara: While mascara won’t protect your eyes while skiing, if you want to look glam while racing down the hill, CoverGirl’s LashBlast Mascara (waterproof version of course!) packs a punch. In a variety of shades, this mascara magnifies lashes to give you a “come hither” stare. It’s also hypoallergenic and perfect for anyone who wears contacts. With a suggested retail price of $7.79, find LashBlast at grocery stores and drugstores nationwide. www.covergirl.com

More after the jump!

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Taylor Swift is the new face of CoverGirl!

She’s already sold more than 10 million albums and been honored as the youngest CMA winner in history–but Taylor Swift might have just earned her biggest coup yet as CoverGirl’s latest spokesperson.

In the “dream come true” role she’ll be in gorgeous company, joining the ranks of A-listers like Drew Barrymore, Rihanna, Queen Latifah and Ellen DeGeneres in representing the brand.

Taylor’s ads for a new line of luxury cosmetics won’t debut until January but she’s sharing this exclusive behind-the-scenes peek on People’s StyleWatch above. GO HERE to check out one of my favorite sites, People’s StyleWatch.


Lea Michele’s look from the Nickelodean Kid’s Choice Awards

For Lea’s look, I wanted to keep her makeup simple yet flawless and classic. It had to compliment her hair and dress without overpowering it.

Lea has amazing bone structure so once she decided to keep the hair off her face in a simple ponytail, coupled with her gorgeous pink dress, we went for a “modern day” ballerina look.

I didn’t want a particular feature to stand out but instead I created an overall balanced look to celebrate her youth and beauty.

For her face, I wanted her complexion to be flawless and bright so I started by applying COVERGIRL Simply Ageless Concealer under her eyes to make sure she looked wide awake followed by an overall base of Giorgio Armani Luminous Foundation. Then, I applied Make Up For Ever HD powder to set the look followed by a highlighter. On Lea’s cheeks I started with COVERGIRL Simply Ageless Sculpting Blush in Plush Peach to create a warm flush of color followed by Kevyn Aucoin Sculpting Powder to father accentuate her cheekbones.

On the eyes, I wanted something natural, but still bold enough for the red carpet so I applied COVERGIRL Smoky ShadowBlast in Bronze Fire on the lid and crease and the white shade of COVERGIRL Smoky ShadowBlast in Onyx Smoke to the browbone and inner corner of the eye. Next, I added COVERGIRL Eye Enhancers in Cafe Au Lait to darken the crease for a little more drama, followed by COVERGIRL Perfect Blend Eyeliner in Black/Brown. To Lengthen and define Lea’s gorgeous lashes I applied many coats of COVERGIRL LashBlast Length Mascara in Black.

Since we decided to accentuate her eyes, I wanted to go more natural and just use a slight stain for her lips. I used Kevyn Aucoin Flesh Tone Lip Pencil followed by COVERGIRL Outlast Lipstain in Bit of Blossom.