Archive: Cover Girl

CoverGirl Announces Upcoming Hunger Games Makeup Collection!

CoverGirl is taking The Hunger Games look out of the Capitol! The beauty brand just announced that it will release a full cosmetics collection inspired by the trilogy in November, just in time for the release of the new installment, Catching Fire.

I can’t wait to check out these new collections, with the colorful characters in the book its sure to be a fun collection.

There are no official product photos  yet. The brand will roll out previews on Facebook.com/CoverGirl, Twitter @covergirl, and Instagram @covergirlofficial as the release date nears.

 

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Get The Look: Sofia Vergara’s Perfect Purple Eyes at the 2013 SAG Awards

 

Sofia Vergara’s Screen Actors Guild Awards 2013 Look by Kayleen McAdams
Kayleen wanted to do something fresh and new on Sofia. Her white dress was a bare canvas for her face, and she was able to bring an element of color with a purple eye shadow. It was her first time trying a bright color shadow for an award show.

What do you think of Sofia’s Purple Eye Look?

Face:
I started by applying COVERGIRL Outlast Stay Fabulous 3-in-1 Foundation in Classic Tan (#860) all over Sofia’s face, and then used COVERGIRL + Olay Pressed Powder in Medium along her T-Zone to set the product so it would last all night. I then applied Cheekers Blush is Classic Pink to make her look bright and fresh.

Eyes:
With the eyes, I applied SmokyShadowBlast in Purple Plume all over the lid and then smudged Queen Collection Vivid Impact Eyeliner in Cabernet all along her top and bottom lashes. I finished the look with three coats of Very Black Clump Crusher by LashBlast Mascara. On the lips, I applied LipPerfection Lipliner in Beloved over the entire lip and then topped with the LipPerfection Jumbo Gloss Balm in Rose Twist to give a hint of glossy sheen.

 

The CoverGirl and Olay products used to create Sofia’s look are available to purchase at your local drugstore.

Pink named the newest face of CoverGirl!

Pink has just been named the newest face of CoverGirl! She follows in the footsteps of Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen Degeneres and Queen Latifah. Pink Tweeted the news by posting this picture, saying “Guess who’s the new COVERGIRL!!!!!!!!!!!”

More from People:

The CoverGirls had better look out — there’s a tough new girl in town. Pink was named the newest face of the beauty brand Monday, joining Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah (plus two Olympic stars).

“Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor,” the singer says in a release. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”

“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” adds CoverGirl vice president and general manager Esi Eggleston Bracey. “We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”

Going hand-in-hand with that image, Pink will first promote what the brand is touting as a “bold new mascara innovation,” and celebrate “beauty with an edge” through all of her campaigns. Her first ads will debut this fall.

I’ve been reading a lot about how Pink’s not a “traditional” choice for CoverGirl. Why’s that? Because she’s not beautiful enough? Not girly enough? I’m not the world’s biggest Pink fan, but I think she makes a great spokesperson for CG. The 33-year-old will do really well, I believe.

CoverGirl released a statement on the new pairing. “With the signing of Pink, COVERGIRL is celebrating ‘Beauty with an Edge’ and who better to deliver that message than someone who embodies art and attitude. Pink and COVERGIRL are looking to inspire women to celebrate their individuality and never settle for a single beauty standard.”

What do you think about CG picking Pink to be the new face of their line? Good choice?


PICS: Taylor Swift goes brunette!

Taylor Swift debuted a much-darker ‘do in her new CoverGirl campaign pictures, titled “See You, Be You”.

It was that Vogue editorial, in part, that inspired Swift to get more adventurous with her look. “I was so excited to be shooting the cover of Vogue that I let them cut bangs for me at the shoot,” she recently told Refinery29. “It turned out to be one of my favorite changes I’ve ever made to my hair. Moral of the story: Always trust Vogue.”

Indeed. Brunette is an even bolder change than bangs, we think, but a good one. As much as she claims to “experiment as much as I can with fashion and makeup looks,” Swift has been fairly loyal to her blonde hair-red lip-black eyeliner combo for some time. So it’s nice to see the young star switch things up…

What do you think? Prefer Taylor as a blonde or brunette?

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