Archive: Cover Girl

Introducing: The Newest COVERGIRL!

I am officially old now. I had no idea who Becky G was prior to her being announced as the new COVERGIRL. I checked out her videos and I really like her, she reminds me a lot of the female rappers from the early 90′s. Well now I am in the know on the most tubular talent all the kids are dancing to at the sock hop.

 

Introducing the nueva COVERGIRL! The Brand has signed emerging young talent Becky G as the newest face of the beauty brand. An accomplished singer, songwriter and rapper (at the age of just 16), Becky G will add her own unique street style to bring beauty, beats and COVERGIRL confidence to every block. Born and raised in the Inglewood section of LA, the Mexican-American superstar’s lifelong ambition has always been to stay proud of who she is and where she came from.

Becky recently wrapped her first COVERGIRL shoot and will be appearing in national TV and print advertising for the brand this summer.

“Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “She’s a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it’s that attitude that the COVERGIRL brand loves about her and identifies with. Becky is a star on the rise, and we’re excited to welcome her into the COVERGIRL family.”

Becky G’s musical style is all about creating trends and rocking a unique flavor in her fashion and beauty looks. As the first chapter of her COVERGIRL story, Becky will be joining the brand to celebrate beauty, beats and “confianza” in every girl, on every block. In the months ahead, Becky will debut many looks from the brand’s new collection, including ones featuring the fired-up, volumizing COVERGIRL Flamed Out Mascara. Rocking the mic, her lips and nails will be in the spotlight showcasing COVERGIRL Lipslicks Smoochies Lip Balm, providing a hint of sheer, beautiful color; and COVERGIRL Outlast Stay Brilliant Glosstinis, which are mini versions of Outlast Stay Brilliant Nail Gloss in tropical, glossy colors perfect for summer.

REVIEW: CoverGirl Clump Crusher by LashBlast!

So here I am, out of my favorite go-to mascara LashBlast by CoverGirl, and so I headed to Safeway to pick up some more (NO, I do NOT get all my makeup products at Safeway, but if you’re in a pinch – you do what you gotta do – okay!?). I noticed this green tube next to my orange tube – and realized I’d never tried this one before! So I grabbed it up!

Here’s what Cover Girl has to say:

Clump Crusher by LashBlast mascara delivers more volume with zero clumps for beautifully separated lashes. Clump crusher’s innovative curved brush features a lash loading section to saturate lashes with loads of product and fine-tooth comb bristles to evenly distribute mascara.

My feelings on the matter. It’s not a terrible mascara, but I wouldn’t buy it again. The brush is so small, IMO, I have to apply 3-4 coats to get it to look the way I want it to. I feel like the “Clump Crusher” aspect of the mascara is probably what I don’t like. It hardly gives you any mascara at all to work with! I want it to actually LOOK like I’m wearing mascara! There are probably PLENTY of women who only want to look like they’re wearing a thin coat of mascara – and if so … this one’s for you. But if you’re like me, and you like a thicker, more visible coating of mascara, pass on this one.

Bottom Line: I’m stickin with LashBlast – the original!

CoverGirl Announces Upcoming Hunger Games Makeup Collection!

CoverGirl is taking The Hunger Games look out of the Capitol! The beauty brand just announced that it will release a full cosmetics collection inspired by the trilogy in November, just in time for the release of the new installment, Catching Fire.

I can’t wait to check out these new collections, with the colorful characters in the book its sure to be a fun collection.

There are no official product photos  yet. The brand will roll out previews on Facebook.com/CoverGirl, Twitter @covergirl, and Instagram @covergirlofficial as the release date nears.

 

Source


Get The Look: Sofia Vergara’s Perfect Purple Eyes at the 2013 SAG Awards

 

Sofia Vergara’s Screen Actors Guild Awards 2013 Look by Kayleen McAdams
Kayleen wanted to do something fresh and new on Sofia. Her white dress was a bare canvas for her face, and she was able to bring an element of color with a purple eye shadow. It was her first time trying a bright color shadow for an award show.

What do you think of Sofia’s Purple Eye Look?

Face:
I started by applying COVERGIRL Outlast Stay Fabulous 3-in-1 Foundation in Classic Tan (#860) all over Sofia’s face, and then used COVERGIRL + Olay Pressed Powder in Medium along her T-Zone to set the product so it would last all night. I then applied Cheekers Blush is Classic Pink to make her look bright and fresh.

Eyes:
With the eyes, I applied SmokyShadowBlast in Purple Plume all over the lid and then smudged Queen Collection Vivid Impact Eyeliner in Cabernet all along her top and bottom lashes. I finished the look with three coats of Very Black Clump Crusher by LashBlast Mascara. On the lips, I applied LipPerfection Lipliner in Beloved over the entire lip and then topped with the LipPerfection Jumbo Gloss Balm in Rose Twist to give a hint of glossy sheen.

 

The CoverGirl and Olay products used to create Sofia’s look are available to purchase at your local drugstore.