Today, COVERGIRL announced a first-of-its-kind beauty collaboration with the upcoming blockbuster film, Star Wars: The Force Awakens.
COVERGIRL Global Creative Design Director Pat McGrath designed a series of six stunning beauty looks inspired by the film, its iconic characters and key themes, using new limited-edition SKUs from the COVERGIRL Star Wars Makeup Collection, as well as existing products. The looks were designed to enable the hundreds of millions of female Star Wars fans to celebrate their love of the movie, transform their look, and express multiple sides of their personalities. Of the six avant-garde looks representing the Light Side and Dark Side, two are being revealed exclusively today:
Droid features a luminous look that reflects the Light Side in “Star Wars: The Force Awakens.” A swatch of golden eye shadow across lids and cheekbones sets the tone, with gold lipstick and gloss punctuating the lustrous palette. Droid is rocking a new metallic lip shade – COVERGIRL Star Wars Lipstick – Colorlicious in Gold #40.
Stormtrooper features a strong and graphic look to represent the power from the Dark Side. The eyes dominate with a black winged liner and white contrasts. Lips measure up in a deep, mysterious red. Stormtrooper’s edgy look is topped off with a new lip shade – COVERGIRL Star Wars Lipstick – Colorlicious in Dark Purple #50.
COVERGIRL’s Star Wars Makeup Collection will be available online starting September 4th, and in mass-market, drug and food retailers starting in mid-September until supplies last.
Experience out-of-this-world artistry for yourself, visit www.COVERGIRL.com/StarWars as we unveil looks from the epic COVERGIRL & Star Wars campaign. You can also follow @COVERGIRL on Twitter, Instagram and our hashtag #BeautyForce for the latest.